Ad History

918 views

Published on

Advertising history in USA and Lithuania

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
918
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
55
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ad History

  1. 1. AD History
  2. 2. Advertising history XIX century <ul><li>1841 – V.B. Palmer, USA, Philadelphia </li></ul><ul><li>1850 – S.M. Pettengill, USA </li></ul><ul><li>1869 – F. Ayer, Ayer & Son, USA </li></ul><ul><li>“ Creative revolution” – Bill Bernbach </li></ul><ul><li>1880 – J.E. Powers, USA </li></ul><ul><li>1905 – J.E. Kennedy, A. Lasker – </li></ul><ul><li>“ Lord and Thomas”, USA </li></ul><ul><li>XIX century – electronic advertising </li></ul>
  3. 3. Harper’s Weekly <ul><li>The leading American periodical in 1857-1872 </li></ul><ul><li>Advertising topics : </li></ul><ul><li>consumer goods </li></ul><ul><li>foreign travel </li></ul><ul><li>souvenirs </li></ul><ul><li>retailers </li></ul><ul><li>insurance </li></ul><ul><li>political events </li></ul>
  4. 10. Advertising History in Lithuania
  5. 11. <ul><li>26 th of May, 1323 </li></ul><ul><li>Mid of the XV th century </li></ul><ul><li>First guild – 1495, Trakai, established by goldbeaters </li></ul><ul><li>The beginning of Lithuanian advertising – XIX th century </li></ul><ul><li>„ The Bell”, „The Dawn” etc. </li></ul>
  6. 13. <ul><li>Showcase advertising, XIX th century </li></ul><ul><li>„ The News of Vilnius” </li></ul><ul><li>„ The Morning”, 1923 December </li></ul>
  7. 16. <ul><li>TODAY: </li></ul><ul><li>Lithuanian advertising is not much different as in other countries. </li></ul>

×