The Web CEO Social Engagement tool complements a savvy manager's web marketing armory, because one cannot now imagine a successful website without a consistent social media promotion plan. A forceful social media strategy includes:
- Online Reputation Management. A marketer should be informed when the most important keywords (including competitor names) are mentioned on hundreds of thousands of discussion forums, blogs, microblogs, social networks, bookmarks and other sites with communication functions.
- Social Media Popularity Monitoring. It is necessary to track social media ROI and monitor how the content shared on social networks converts.
- Benchmarking. Analyzing competitors' social activities is an important part of fine-tuning a social media marketing plan.
- Social Traffic Tracking. Results-oriented marketing is impossible without analyzing which social media channels are driving the most traffic and what drives the most conversions.
Web CEO Online's Social Engagement tool was created with the above marketers' needs in mind.