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Studies show that today's buyer is more focused on purchase price than ever before.
This can lead to significant discounting and an increase in lost deals if you are can't elevate the discussion beyond price, and easily prove the competitive value of your solutions to ever-more frugal buyers.
In this webinar you will learn the single best method used by world class sales enablement / marketing teams to convert price centric buyers, reduce discounting and drive competitive advantage.
You will learn how to:
Shift your customers focus from price to overall value
Proactively quantify and prove your competitive advantage
Deliver a credible and quantified value story unique to you and your prospect's opportunities