Why You?Proving Your Value AdvantageTom PiselloCEO & FounderThe ROI GuyTwitter: @tpisello@AlineanROI
Let me tell you a story …
Tools that Work!                  Industry, Location & SizePersonalize       Buyer’s Role in Purchase Decision            ...
Tools that Work!Value Marketing Tools   Value Selling ToolsPosition                  DesignPush                      Why +...
You Need an Edge …                   Yes = Rational + Emotional                 Suite from “Do Nothing” to Yes    Platform...
Next Steps• Product, Solution, Value – You Decide!• The Solutions  – Benefit Estimators  – ROI / TCO Sales Tools• The Proo...
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
Why You? Proving Your Value Advantage
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Why You? Proving Your Value Advantage

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Studies show that today's buyer is more focused on purchase price than ever before.

This can lead to significant discounting and an increase in lost deals if you are can't elevate the discussion beyond price, and easily prove the competitive value of your solutions to ever-more frugal buyers.

In this webinar you will learn the single best method used by world class sales enablement / marketing teams to convert price centric buyers, reduce discounting and drive competitive advantage.

You will learn how to:

Shift your customers focus from price to overall value
Proactively quantify and prove your competitive advantage
Deliver a credible and quantified value story unique to you and your prospect's opportunities

Published in: Business
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Why You? Proving Your Value Advantage

  1. 1. Why You?Proving Your Value AdvantageTom PiselloCEO & FounderThe ROI GuyTwitter: @tpisello@AlineanROI
  2. 2. Let me tell you a story …
  3. 3. Tools that Work! Industry, Location & SizePersonalize Buyer’s Role in Purchase Decision Business Objectives & Challenges Cost of Doing Nothing Benefits and ROI of ChangeChallenge Quantify Competitive Value More Visuals & Less TextEngage Contrast – Before vs. After Social Stories – User Successes & Social Sharing
  4. 4. Tools that Work!Value Marketing Tools Value Selling ToolsPosition DesignPush Why + ValuePull AwarenessProactive Field TrainingROI Guarantee Support Success Stories Refresh ROI Guarantee
  5. 5. You Need an Edge … Yes = Rational + Emotional Suite from “Do Nothing” to Yes Platform Not just a tool, an Enterprise Platform Integrated Customer Intelligence Mobile Sales & Marketing Enablement International & Certified 3rd Party Credibility & Experience
  6. 6. Next Steps• Product, Solution, Value – You Decide!• The Solutions – Benefit Estimators – ROI / TCO Sales Tools• The Proof• Fight Frugalnomics Resource Center

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