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According to SiriusDecisions the #1 issue preventing Sales quota achievement is not the lack of marketing leads, good solutions, or a lack of product knowledge, but remains (for the 3rd year in a row), the inability for your Sales teams to effectively communicate your value messaging.
Is this issue due to?
A shortage of value messaging content and quantification
Changing customer demands
An inability for Sales to deliver
A lack of Sales Tools or Training
All of the above
And how do you best address this vital issue to assure Sales success? In this live interview session, Tom Pisello, the ROI Guy, will interview thought leader Dario Priolo, Chief Strategy Officer of sales training leader Richardson to get a new take on this persistent sales issue, and what it will take to overcome the “value communication challenge”.
A must attend event for Sales, Training and Enablement professionals, the Q&A session will provide you with the latest research and best practices to help you shape better customer engagements, improve your selling effectiveness and overcome the value messaging challenge.