Be the first to like this
t’s not your imagination. It really is getting harder to break through the noise, attract good leads and generate real sales opportunities.
No wonder when your prospects are bombarded with 32% more marketing campaigns, emails and adverts every day.
So how can you avoid adding to prospect overload, stand out from the crowd and get better marketing results?
In this interview we ask demand-gen expert Brian Hession from Oceanos all the tough questions, exploring and detailing three key area for improving your demand-gen campaigns –better targeting, smart value-focused content and continuous measurement and improvements.
We review great value marketing and selling tools to drive more leads, including Interactive White Papers and Infographics, Diagnostic Assessments, Value Storytelling, and ROI / TCO Calculators.