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According to Gartner research, 74% of sales reps are perceived as too focused on selling products and services, and unfocused on addressing buyers’ true needs.
Buyers don’t want a sales pitch of information they can find on their own. Instead, they want a prescriptive and consultative interaction that exposes challenges and quantifies business value outcomes while delivering relevant insights to help their business.
In this 45-minute webinar, Tom Pisello, the ROI Guy and CEO / Founder of Alinean, and Dustin Zweck, experienced Business Development Director at Mediafly, will discuss the importance of evolving sales capabilities and share how a new breed of interactive value-selling tools can help sellers engage buyers differently.
In this webinar, you will discover:
> What these misaligned buyer engagements are costing your organization
> How to provide reps with the content and tools needed to meet buyer demands
> Real company examples of the impact of interactive sales engagements
> Example ROI / TCO Calculators, Diagnostic Assessment, Discovery and Value Storytelling Tools