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White papers are still used extensively to connect and engage early stage prospects, serving as the fuel for many demand-gen campaigns. However, the effectiveness of traditional white papers is on the decline.
Today, your prospects are more empowered, skeptical and frugal than ever before, and as a result, dismissive of typical product pitches and traditional one-size-fits-all white papers. Your prospects' require content that is more relevant, concise, compelling and value-focused.
Are you effectively meeting this new challenge?
This webinar examines a new interactive evolution to white papers to help evolve this traditional content into an effective selling machine.
In this webinar you will learn about:
How interactivity can help make traditional white papers more personalized, concise, insightful and value-focused
How to best select "content pivot points" – the dimensions of qualitative and quantitative personalization
What interactive white papers look like, and best practice examples.