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The ability to generate more high quality leads remains one of today’s top B2B marketing challenges. And 2012 doesn’t seem to offer much relief, with buyers more overloaded, skeptical and frugal than ever before.
How can you build a plan to finally achieve lead success and meet / exceed your lead generation goals?
In this webinar, list intelligence expert Brian Hession from Oceanos collaborates with value marketing / selling expert Tom Pisello to provide unique buyer insight and an actionable game plan to tackle these challenges and achieve better lead generation success in 2012.
B2B marketing executives, demand-gen practitioners and content marketers who attend will learn about the critical success factors for today’s buyer, and leave the session with five proven and actionable ways to better attract, connect and engage prospects.