Diversity Competence-Managing Cultural Diversity and   Diversity Management        Alina Sachapow        Vanessa Günther  ...
Outline1. Importance of Diversity Management2. Definitions of Diversity and Diversity   Management3. Strategy and Goals of...
Importance of Diversity Management• Fast developing business world• More and more companies operate on a worldwide  scale•...
Definition of Diversity• Variety, multifariousness, mixture and  difference• Roosevelt Thomas  – more than only difference...
Definition of Diversity• Milliken and Martins  – “Observable or readily detectible attributes”  – “less visible or underly...
Definition of Diversity Management• US human rights movements (1960)  – To ensure similar treatment between genders  – To ...
Diversity Management Goals• Strategic:  – Diversified workforce for different market    challenges  – Different knowlegde ...
Approach to Diversity Management• Individual structure, culture and goals ->unique  diversity management• top-down activit...
Diversity Management in practice• Diversity or Culture Audit• gather hard (statistical) and soft data by a survey• Based o...
Diversity Management in practice• Awareness Rising/ Training• Skill Building   – integration programs employees / mentorin...
Diversity as a  problem
Facts• British manager who is also a geologist.• Working for a French company for 20 years.• Can’t understand the behavior...
Observations• Inability of coworkers to accept criticism.• Strange looks and frowns when he did not  know the answer to qu...
Suggested Solutions• Better preparation for the meetings.• Get to know the French working environment.• Specify to his cow...
Diversity as a   benefit                 15
BASF• World’s leading chemical company.• Uses diversity as a way to make the company  stronger and more innovative.• Openn...
"Valuing diversity is not merely recognizing the  legitimacy of differences, but relying on these  differences for a compe...
Strategy to manage            diversity1. Diversity modules2. Intercultural training3. Employees groups                   ...
Diversity Modules• Interactive lessons.• Employees participate using the computer.• Help and strategies regarding: conflic...
Intercultural Training• Aims to strengthen competences and the  capacity to work more efficiency across  boarders .• Langu...
Employees groups• Create an atmosphere of belonging.• Employees from same interest and  backgrounds.• Help each other deve...
Employee Groups1. Women and Business issues2. African-American employee group3. Gay-Lesbian-Bisexual -transgender and   fr...
Diversity as a  benefit II                 23
Facts• A leading global supplier of technology and  services in various sectors• Represented in over 60 countries• Operati...
Strategy• Focus on the acquisition of diversity  competencies• Achieved through a combination of “on the  job learning” an...
On the Job Learning• Also known as learning from experience  –Transfer of workers into foreign   countries into both direc...
Off the Job Learning                         International                          Promotion /                           ...
Strategy continued• Goal to offer holistic concepts• Making use of aquired knowledge                                    28
Cons of Diversity• Costly• Time consuming• Potential Conflict & Misunderstandings                                         ...
Pros of Diversity• Diverse Opinions (Problems can be addressed  from various view points)• Encouraged creativity (develop ...
DiscussionIn a meeting you feel very insulted because  your business counterpart tells you that  your proposal is insane. ...
1. I will not show that they have hurt/insulted me, because that would      be seen as a sign of weakness and would make m...
Lets analyze you….1= you prefer to be neutral and reject affectivity in  response.2= you support the neutral point of depa...
In your opinion, is diversitycompetence an acquired set of skills?Or is it something that comesnaturally? Why?            ...
Conclusion• Diversity Management will play important  factor in the future• Companies who do have an adequate  program in ...
Thank you for your attention!                                36
Sources•   Fons Trompenaars and Charles Hampden-Turner, Riding the waves of Culture,    Nicholas Brealey Publishing 1997• ...
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Diversity Competence- Managing Cultural Diversity and Diversity Management by Vanessa Günther, Alina Sachapow, Sarah Al-samahiji

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Diversity Competence- Managing Cultural Diversity and Diversity Management by Vanessa Günther, Alina Sachapow, Sarah Al-samahiji

  1. 1. Diversity Competence-Managing Cultural Diversity and Diversity Management Alina Sachapow Vanessa Günther Sarah Al-samahiji
  2. 2. Outline1. Importance of Diversity Management2. Definitions of Diversity and Diversity Management3. Strategy and Goals of Diversity Management4. Negative Example5. Positive Examples6. Pros and Cons7. Discussion8. Conclusion 2
  3. 3. Importance of Diversity Management• Fast developing business world• More and more companies operate on a worldwide scale• Customers getting more individual and satisfaction is hard to achieve 3
  4. 4. Definition of Diversity• Variety, multifariousness, mixture and difference• Roosevelt Thomas – more than only differences between people – diversity includes differences as well as similarities 4
  5. 5. Definition of Diversity• Milliken and Martins – “Observable or readily detectible attributes” – “less visible or underlying attributes”• Litvins – six fixed dimensions of difference which are inherent and not changeable – eight fluid secondary dimensions of difference 5
  6. 6. Definition of Diversity Management• US human rights movements (1960) – To ensure similar treatment between genders – To faciliate access to work for ethnical minorities• Voluntary action of a company• Two different incentives – ethical drivers – economic factors 6
  7. 7. Diversity Management Goals• Strategic: – Diversified workforce for different market challenges – Different knowlegde levels, cultural backgrounds, age, gender,…• Operational: – Cross-cultural business-relationships – Behave adequately in a foreign business environment 7
  8. 8. Approach to Diversity Management• Individual structure, culture and goals ->unique diversity management• top-down activity• communicate the goals and reasons to staff• communication channels: – workshops, trainings, brochures, the company newspaper or newsletters• Long-term process 8
  9. 9. Diversity Management in practice• Diversity or Culture Audit• gather hard (statistical) and soft data by a survey• Based on the gathered information a Diversity Management strategy is formed• Recruitment, trainings, promotions, performance ratings and payment policies 9
  10. 10. Diversity Management in practice• Awareness Rising/ Training• Skill Building – integration programs employees / mentoring programs – Workshops – Heterogeneity in decision making committees• Controlling and evaluation• Feedback – discussion forums – employee networks• Incentive system 10
  11. 11. Diversity as a problem
  12. 12. Facts• British manager who is also a geologist.• Working for a French company for 20 years.• Can’t understand the behavior of his coworkers 12
  13. 13. Observations• Inability of coworkers to accept criticism.• Strange looks and frowns when he did not know the answer to questions.• Annoyed by him when he admitted that he has to search the answer.• Employees were comfortable to admit they did not know something and needed to ask. 13
  14. 14. Suggested Solutions• Better preparation for the meetings.• Get to know the French working environment.• Specify to his coworkers that he will be able to give answers in another time. 14
  15. 15. Diversity as a benefit 15
  16. 16. BASF• World’s leading chemical company.• Uses diversity as a way to make the company stronger and more innovative.• Openness in the workplace• employees have the same opportunities, regardless of their sex, nationality, educational background or cultural heritage. 16
  17. 17. "Valuing diversity is not merely recognizing the legitimacy of differences, but relying on these differences for a competitive advantage - developing an environment of cooperation and communication that encourages colleagues to value and express differing ideas and viewpoints. Diversity is not only important, it is necessary to forming the best team." BASF CEO 17
  18. 18. Strategy to manage diversity1. Diversity modules2. Intercultural training3. Employees groups 18
  19. 19. Diversity Modules• Interactive lessons.• Employees participate using the computer.• Help and strategies regarding: conflict resolution, negotiation and communication.Types:1. Diversity matters2. Case for diversity 19
  20. 20. Intercultural Training• Aims to strengthen competences and the capacity to work more efficiency across boarders .• Language consulting and training. 20
  21. 21. Employees groups• Create an atmosphere of belonging.• Employees from same interest and backgrounds.• Help each other develop personally and professionally. 21
  22. 22. Employee Groups1. Women and Business issues2. African-American employee group3. Gay-Lesbian-Bisexual -transgender and friends.4. Latin American employee group5. Emerging professionals and friends. 22
  23. 23. Diversity as a benefit II 23
  24. 24. Facts• A leading global supplier of technology and services in various sectors• Represented in over 60 countries• Operating with partners in over 150 countries• Approximately 283 500 employees 24
  25. 25. Strategy• Focus on the acquisition of diversity competencies• Achieved through a combination of “on the job learning” and “off the job learning”• Importance of getting to know yourself in order to know how to deal with the unkown 25
  26. 26. On the Job Learning• Also known as learning from experience –Transfer of workers into foreign countries into both directions –International rotation programs –Trainee programs with foreign situations –International projects 26
  27. 27. Off the Job Learning International Promotion / Support SeminarsIntercultural Preparation Team Seminars for Trainings going abroad Intercultural Stabilization Reintegration Integration Workshops Workshops 27
  28. 28. Strategy continued• Goal to offer holistic concepts• Making use of aquired knowledge 28
  29. 29. Cons of Diversity• Costly• Time consuming• Potential Conflict & Misunderstandings 29
  30. 30. Pros of Diversity• Diverse Opinions (Problems can be addressed from various view points)• Encouraged creativity (develop other peoples ideas)• Customer friendliness due to better adapted service offering• Flexibility• Continous learning from one another 30
  31. 31. DiscussionIn a meeting you feel very insulted because your business counterpart tells you that your proposal is insane. What is your response? 31
  32. 32. 1. I will not show that they have hurt/insulted me, because that would be seen as a sign of weakness and would make me more vulnerable in the future.2. I will not show that I am hurt because that would spoil our relationship. This will allow me later to tell the counterpart how much I was hurt by their comment so they might learn from it. I rather show my emotions when they have more chance to improve our business relationship.3. I will show clearly that I am insulted so that my counterpart gets the message. I believe clarity of my message will allow me to be able to control even greater emotional upset in the future.4. I will show clearly that I am insulted so that my counterpart gets the message. If business partners cannot behave themselves properly they have to bear the consequences 32
  33. 33. Lets analyze you….1= you prefer to be neutral and reject affectivity in response.2= you support the neutral point of departure in order to show emotions more effectively in the future.3= you take an expressive point of departure in order to stabilize future emotional interactions.4= you reflect a preference for emotional outburst regardless of their sequences. 33
  34. 34. In your opinion, is diversitycompetence an acquired set of skills?Or is it something that comesnaturally? Why? 34
  35. 35. Conclusion• Diversity Management will play important factor in the future• Companies who do have an adequate program in place are more successful• Unfortunately still underestimated in many business branches 35
  36. 36. Thank you for your attention! 36
  37. 37. Sources• Fons Trompenaars and Charles Hampden-Turner, Riding the waves of Culture, Nicholas Brealey Publishing 1997• Dominik Sandner , Diversity Management – Vielfalt als Resscource betriebswirtschaftliche Begründungen , VDM Verlag Dr. Müller, 2006• Jörg Haselier, Mark Thiel, Diversity Management – Unternehmerische Stärke durch personelle Vielfalt, Bund-Verlag , 2005• Prof. Dr. Jürgen Rothlauf – Interkulturelles Management, Mit Beispielen aus Vietnam, China, Japan, Russland und den Golfstaaten, R. Oldenbourg Verlag München Wien, 2006• BASF- Corporation, Diversity URL: http://www2.basf.us/corporate/diversity/index.htm Accessed on 14.05.2011 at 14:28 37

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