Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Porter's five forces Apple (Bappi)

57 views

Published on

It will help to present in porter five forces.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Porter's five forces Apple (Bappi)

  1. 1. Porter's Five Forces Apple Prepared by | BAPPI DAS ID : 71517053 University of dhaka (THM)
  2. 2. Michael E. Porter Born in 1947. Professors in Harvard Business School.  Introduced Porter's 5 Forces Model. Written 18 books & over 125 Articles
  3. 3. Porter’s Five Forces Model Competitive Rivalry Threat of Substitutes Products Bargaining Power of Buyers Bargaining Power of Suppliers New Entrants
  4. 4. Apple So I am here to describe Porter’s Five Forces Model for the analysis of “Apple”
  5. 5. About Company April 1st, 1976 – Founded January 3rd,1977 – Incorporated Headquarters – Cupertino, California Co-founders – Steve Jobs, Steve Wojniak CEO – Tim Cook Industry – Computer software, computer hardware, consumer electronics. Revenue- US$ 75.9 Billion
  6. 6. Products and Figures Hardware - Mac(personal computer series),Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183( 1st in Manhattan, New York) Competitors - HP, IBM, DELL
  7. 7. Products Competitors
  8. 8. EXISTING RIVALRY Windows OS and media player for playing music and video ( Microsoft)  Competition to Mac OS X (Linux)  Alternate sources of computer hardware (Dell, HP, Lenovo)  Small stylish MP3 players (Creative, Samsung, Sony)  Online music stores similar to itunes stores (Napster) 
  9. 9. THREAT OF NEW ENTRANTS Streaming audio and video with v-cast (Verizon)  On demand online services (similar to i-tunes)  New entrants with disruptive technology (The “next google”) 
  10. 10. BARGAINING POWER OF SUPPLIERS Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal)
  11. 11. BARGAINING POWER OF CUSTOMERS Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles
  12. 12. THREAT FROM SUBSTITUTES Satellite radio for music (XM, Sirius) Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres)
  13. 13. opportunities threats weakness Strengths
  14. 14. Customer Royalty Unique Products and services Strong Leading and Strong Marketing Share Increase
  15. 15. Add new product Promote new segment International reach Strong growth of mobile market
  16. 16. Product price Product launch delays Weak distribution channel Limited product
  17. 17. Competitor with new technology Changing customer preferences Very limited ability to customize other smart phone in the market
  18. 18. Porter's Five Forces Model of Apple by Rishabh
  19. 19. v
  20. 20. v

×