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New vision E Marketing plane

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New vision E Marketing plane

  1. 1. Online marketing strategy We Create a plan to boost your leads and sales from online marketing  Are you making the most of the opportunity of online marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand.  But online marketing is not easy, competition is tough, with many online marketing tools and techniques to choose from, so you need to make the smart online marketing choices. To compete, we believe that a planned approach is essential, but our
  2. 2. How good are the digital marketing capabilities for your business? We think it’s really helpful for companies to review their current capabilities so that they can compare to competitors and then create a roadmap for where they need to priorities for digital transformation.  Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:  A. Your Strategic approach  B. Evaluation and performance improvement process  C. Management buy-in to investment in digital marketing  D. Resourcing and structure for digital including integration  E. Data and infrastructure or platforms  F. Integrated customer communications across Paid-Owned- Earned media  G. Integrated customer experiences across desktop and mobile devices
  3. 3. What can go wrong when you don't have a strategy?  Through working with many businesses we have seen so many wasted opportunities and problems when companies don’t have a strategy.  Here are ten reasons you need an online digital strategy. Creating an online marketing plan helps solve these problems:  1. Lack of long-term strategic direction of how to use digital to support growth – so you need a more clearly defined digital marketing strategy,  2. You won’t know your online market share and how to defend it.  3. Existing and start-up competitors will gain market share.  4. You don’t have a powerful online value proposition for your brand.  5. You don’t know your online customers or insight well enough.  6. You’re not integrated.  7. Digital doesn’t have enough people/budget given its importance.  8. You’re wasting money and time through duplication.  9. You’re not agile enough to catch up or stay ahead.  10 You’re not optimizing so the opportunity of online leads and sales is missed. 
  4. 4. The Difference Between Online Marketing and Traditional Marketing  Cost  Every business strategy engages to budget, so does both strategies. There are some difference in the cost between traditional marketing and online marketing. Traditional marketing promotes the products of a brand through ads on paper, billboard, television, radio, and more. This marketing strategy spends huge cost to keep the promotion running as the schedule. Online marketing can also carry a cost, but there is numerous online marketing strategies that are virtually free.  Coverage  In traditional marketing, coverage of your product will be printed on paper media or aired on television and radio. Unfortunately, the exposure your products will get is very often momentary. For example, the newspaper where your high-cost business advertisement appeared in is going to thrown the next day. On the other way, your online coverage will be always there for like forever. It will be archived on the internet and ready to be found easily whenever your customers need it.  Audience  Traditional marketing is more effective for target customer which out of reach of internet. They are people who do not connect to the internet on daily basis. Senior citizens or low-end economic citizens who are internet illiterate are the best target for traditional marketing strategy. On the other way, people who are never without internet in their reach, such as teenagers and businessmen, are easier to reach through online marketing.  Tracking  It is difficult to keep track of your traditional marketing strategy. You need to put a lot of effort and time- consuming research to get information how your customer behavior against your products. On the other hand, online marketing is easy to track. Email marketing software can tally the number of people who view your message. Moreover, it can the number of advertisements that lead to purchases on online sales.
  5. 5. The Difference Between Online Marketing and Traditional Marketing
  6. 6. Our Marketing Chain
  7. 7. Customer Relationship Management:
  9. 9. How we Organizes the Marketing & Sales Process  The ability to utilize digital marketing channels to increase reach and tracking ability  By using highly targeted content and an inbound marketing approach we can target end users throughout the sales cycle.  Nurture end users through a defined cycle based on what they request  Track everything!
  10. 10. Adopt New Approach Paid Social  Define a highly targeted audience based on profile and geographical data  By using highly targeted content and relevant ads we can drive the right visitors to your website or landing page.  This approach allows you to drive highly targeted traffic with a very low cost-per-click structure.
  11. 11. Display Remarketing  Re-engage end users after they have already visited your website and did not convert.  With a highly relevant target audience and a low cost per click structure the cost per lead from remarketing is extremely low.
  12. 12. Example of
  13. 13. Source: www/
  14. 14. Example of