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Online marketing strategy
We Create a plan to boost your leads and
sales from online marketing
Are you making the most of the opportunity
of online marketing? With so many potential
buyers actively using search engines,
websites, apps and social media to decide
on the best product or service, you have to
be visible and provide the best experience
to help them choose your brand.
But online marketing is not easy,
competition is tough, with many online
marketing tools and techniques to choose
from, so you need to make the smart online
marketing choices. To compete, we believe
that a planned approach is essential, but
How good are the digital
marketing capabilities for your
business? We think it’s really helpful for companies to review their
current capabilities so that they can compare to competitors
and then create a roadmap for where they need to priorities
for digital transformation.
Our Digital Excellence capability framework will help you
review how effectively your digital marketing is
managed across seven key areas:
A. Your Strategic approach
B. Evaluation and performance improvement process
C. Management buy-in to investment in digital marketing
D. Resourcing and structure for digital including integration
E. Data and infrastructure or platforms
F. Integrated customer communications across Paid-Owned-
G. Integrated customer experiences across desktop and
What can go wrong when you
don't have a strategy?
Through working with many businesses we have seen so many wasted
opportunities and problems when companies don’t have a strategy.
Here are ten reasons you need an online digital strategy. Creating an
online marketing plan helps solve these problems:
1. Lack of long-term strategic direction of how to use digital to support
growth – so you need a more clearly defined digital marketing strategy,
2. You won’t know your online market share and how to defend it.
3. Existing and start-up competitors will gain market share.
4. You don’t have a powerful online value proposition for your brand.
5. You don’t know your online customers or insight well enough.
6. You’re not integrated.
7. Digital doesn’t have enough people/budget given its importance.
8. You’re wasting money and time through duplication.
9. You’re not agile enough to catch up or stay ahead.
10 You’re not optimizing so the opportunity of online leads and sales is
The Difference Between Online
Marketing and Traditional Marketing
Every business strategy engages to budget, so does both strategies. There are some difference in the
cost between traditional marketing and online marketing. Traditional marketing promotes the products
of a brand through ads on paper, billboard, television, radio, and more. This marketing strategy spends
huge cost to keep the promotion running as the schedule. Online marketing can also carry a cost, but
there is numerous online marketing strategies that are virtually free.
In traditional marketing, coverage of your product will be printed on paper media or aired on television
and radio. Unfortunately, the exposure your products will get is very often momentary. For example, the
newspaper where your high-cost business advertisement appeared in is going to thrown the next day.
On the other way, your online coverage will be always there for like forever. It will be archived on the
internet and ready to be found easily whenever your customers need it.
Traditional marketing is more effective for target customer which out of reach of internet. They are
people who do not connect to the internet on daily basis. Senior citizens or low-end economic citizens
who are internet illiterate are the best target for traditional marketing strategy. On the other way, people
who are never without internet in their reach, such as teenagers and businessmen, are easier to reach
through online marketing.
It is difficult to keep track of your traditional marketing strategy. You need to put a lot of effort and time-
consuming research to get information how your customer behavior against your products. On the other
hand, online marketing is easy to track. Email marketing software can tally the number of people who
view your message. Moreover, it can the number of advertisements that lead to purchases on online
The Difference Between Online
Marketing and Traditional
Our Marketing Chain
THE NEW MARKETING APPROCH
NEW VISION GROUP
Powered by: CPA It
How we Organizes the
Marketing & Sales Process
The ability to utilize digital marketing
channels to increase reach and tracking
By using highly targeted content and an
inbound marketing approach we can target
end users throughout the sales cycle.
Nurture end users through a defined cycle
based on what they request
Adopt New Approach
Define a highly targeted audience based on
profile and geographical data
By using highly targeted content and relevant
ads we can drive the right visitors to your
website or landing page.
This approach allows you to drive highly
targeted traffic with a very low cost-per-click
Re-engage end users after they have
already visited your website and did
With a highly relevant target audience
and a low cost per click structure the
cost per lead from remarketing is
Example of btibd.com