#SMBeats Presentation


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#SMBeats Presentation

  1. 1. Listening Socially The effect of digital and social media on the music industry. #SMBeats Alicia Aiello | Jake Hebert | Melanie Kussell | Rachel Leuthauser | Elora Tocci #NHSM45
  2. 2. #SMBeats
  3. 4. What is Spotify? <ul><ul><li>Brainchild of Swedish entrepreneur Daniel Ek – debuted in Europe. </li></ul></ul><ul><ul><li>July 14, 2011: Introduced in the United States. </li></ul></ul><ul><ul><li>Music streaming service that allows users to play songs instantly from a library of over 2 million songs stored on European servers </li></ul></ul><ul><ul><li>Goal is to deliver 95% of all streams within 200 milliseconds because that’s how long it takes the brain to process a delay </li></ul></ul><ul><ul><li>Biggest competitor: iTunes. </li></ul></ul>#SMBeats
  4. 5. Socialized Music: <ul><ul><li>September 22 - Spotify officially partnered with Facebook - main goal to have people rely on unique sharing options (recommendations, share new artists) </li></ul></ul><ul><ul><li>Sean Parker, founder of Napster, says Spotify is the first streaming service to pick up where Napster left off and make music a truly social experience </li></ul></ul><ul><ul><li>First 6 months - Free use allows people to make worry-free recommendations – hope is that after 6 months users will find other users they trust & upgrade accounts </li></ul></ul>#SMBeats
  5. 6. How to use Spotify: <ul><ul><li>Spotify.com > “Get Spotify” > choose access level. </li></ul></ul><ul><ul><li>Sign-in with Facebook account, download, install. </li></ul></ul><ul><ul><li>Browse friends' public playlists and favorites – friend list on right-hand side. </li></ul></ul><ul><ul><li>Stream your friends’ music or search for your own. </li></ul></ul><ul><ul><li>&quot;Star&quot; favorite tracks, “create new playlist” to create public and private playlists. </li></ul></ul><ul><ul><li>Subscribe to friends’ playlists, get notifications when they’re updated and automatically imports to your playlists. </li></ul></ul><ul><ul><li>Imports your iTunes library and includes a radio. </li></ul></ul>#SMBeats
  6. 7. What does Spotify mean for artists? <ul><ul><li>Rolling Stone (Oct 2011) - Songwriters receive 10.5% of Spotify revenue. </li></ul></ul><ul><ul><li>Everyone using Spotify becomes a critic - artists no longer have to rely on industry music critics. </li></ul></ul><ul><ul><li>Some artists not buying into it:  </li></ul></ul><ul><ul><ul><li>Coldplay refused to release its latest album to free music streaming services. </li></ul></ul></ul><ul><ul><ul><li>Said their album was meant to be heard the way it was recorded, not through a streaming service. </li></ul></ul></ul><ul><ul><ul><li>Their Album broke the record for digital music sales – 80,000 downloads from iTunes in first week. </li></ul></ul></ul>#SMBeats
  7. 8. What’s Next? <ul><ul><li>Spotify wants to continue improving social, sharing capabilities, capitalize on that as unique selling point, increase mobile listening apps </li></ul></ul><ul><ul><li>Other streaming services not going down without a fight: </li></ul></ul><ul><ul><ul><li>Rhapsody debating implementing a six-month “freemium” option. </li></ul></ul></ul><ul><ul><ul><li>PURE launches in UK in this month. Similar to Spotify and cheaper, but no local caching to store songs for offline </li></ul></ul></ul>#SMBeats
  8. 9. What do YOU think of Spotify? “ I use it when I want to listen to one specific artist because it has so many songs.” – Rosa Perez , Junior. “ It’s the only way I listen to music now. It’s so easy to use and has everything I want to listen to.” – Michelle Gaston , Junior “ I prefer using playlists on my iPod. It’s just easier for me.” – Kevin Zambrano , Junior “ I like seeing what my friends are listening to. I’ve found some cool music that way.” – Danielle Stewart , Sophomore &quot;I don’t use Spotify. I just download music from YouTube and store it in my iTunes.” – Jen Camasso , Junior #SMBeats
  9. 11. Background: <ul><ul><li>February 2005 -  created by three former Paypal employees : Chad Hurley, Steve Chen and Jawed Karim. </li></ul></ul><ul><ul><li>First video uploaded -  “Me at the Zoo.” ( http://www.youtube.com/watch?v=jNQXAC9IVRw ) </li></ul></ul><ul><ul><li>October 9, 2006 -  Google buys YouTube for $1.65 billion. </li></ul></ul><ul><ul><li>October 12, 2009 -  YouTube passes 1 billion uploads/day. </li></ul></ul><ul><ul><li>Today -  YouTube exceeds  3 billion views per day. </li></ul></ul>#SMBeats
  10. 12. YouTube &quot;Socially&quot;: <ul><ul><li>YouTube is the second biggest search engine and is used to share, embed and connect people socially. </li></ul></ul><ul><ul><li>Users can add “friends,&quot; subscribe to channels, and comment on other videos or pages. </li></ul></ul><ul><ul><li>Musicians use YouTube as a means of sharing their music. </li></ul></ul><ul><ul><li>YouTube is used for presentations,web casts and sharing valuable content with others. </li></ul></ul><ul><ul><li>Advertisements are now run on popular videos. </li></ul></ul><ul><ul><li>Youtube has been used in political debates. </li></ul></ul>#SMBeats
  11. 13. <ul><li>  </li></ul>#SMBeats
  12. 14. How-To: <ul><ul><li>Visit YouTube.com > &quot;sign up&quot; for an account. </li></ul></ul><ul><ul><li>Set up a channel (if desired). </li></ul></ul><ul><ul><li>Type video searches into the toolbar and watch, like, download, edit or add them to your playlists. </li></ul></ul>#SMBeats
  13. 15. Lesser-known YouTube features: <ul><ul><li>Leanback: Sit back while YouTube plays videos tailored to one's interests without searching for new content. (/leanback). </li></ul></ul><ul><ul><li>Disco and “Tube Radio”: YouTube creates a playlist of music based on your interests and play a continuous stream (/disco). </li></ul></ul><ul><ul><li>Youtube Test Tube: Sign up to test YouTube’s new services before they are released (/testtube). </li></ul></ul><ul><ul><li>Creators corner: Find inspiration, optimize footage, edit, annotate, and upload. (/creators_corner). </li></ul></ul><ul><ul><li>Youtube for teachers: Teachers can use videos for class more easily. (/teachers) </li></ul></ul>#SMBeats
  14. 16. Lesser-known YouTube features (cont): <ul><ul><li>Watch later:  Click the “+” button on third party sites and have videos waiting when you return to YouTube.  </li></ul></ul><ul><ul><li>Quiet tube:  Strips everything out of YouTube except for the video itself allowing one to fully concentrate on the content. </li></ul></ul><ul><ul><li>Live & Youtube for TV:  This service is similar Ustream and Livestream - watch shows live by clicking links on any smart phone or internet-ready TV (/live). </li></ul></ul>#SMBeats
  15. 17. Future of YouTube: <ul><ul><li>Active sharing that signals to channel subscribers what you are watching at that moment. </li></ul></ul><ul><ul><li>Video recommendations.  </li></ul></ul><ul><ul><li>Analytic tools. </li></ul></ul><ul><ul><li>YouTube is also planning on creating broader user engagement YouTube Games, Living Legends, and The YouTube Global Gathering. </li></ul></ul>#SMBeats
  16. 18.   <ul><li>  </li></ul>#SMBeats
  17. 20. About Pandora: <ul><li>&quot;We have a single mission: To play only music you'll love. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.)&quot; </li></ul><ul><li>&quot;Started in 2000, we have been hard at work on the Music Genome Project. It's the most comprehensive analysis of music ever undertaken.&quot; </li></ul><ul><li>&quot;It will quickly scan its entire world of analyzed music, almost a century of popular recordings - new and old, well known and completely obscure - to find songs with interesting musical similarities to your choice.&quot; </li></ul>#SMBeats
  18. 21. <ul><li>“ With over 100 million registered users, Pandora might be big enough already to function as its own social network.” - Jeff Bercovici, Forbes Staff </li></ul><ul><li>“ I think of Spotify as being largely complementary to what Pandora is. Daniel Ek, the [Spotify] founder, has said that they see themselves as the future of the record store, and Pandora as the future of radio,” - Tom Conrad, executive vice president of product for Pandora </li></ul>#SMBeats
  19. 22. Goals as a Social Network: <ul><ul><li>Greater focus on social interaction - Enhanced user profiles let friends &quot;like&quot; or comment on what they've been listening to . </li></ul></ul><ul><ul><li>More song and artist information including lyrics and detailed biographies. </li></ul></ul><ul><ul><li>Removal of 40-hour-per- month listening cap. </li></ul></ul>#SMBeats
  20. 23. Evolution in to a Social Network: <ul><ul><li>July 2011:  Pandora announced a roll-out of a new radio service that does not rely on social networks such as Twitter or Facebook. </li></ul></ul><ul><ul><li>With faster HTML5-powered site, Pandora relies on other social networks less and less. </li></ul></ul><ul><ul><li>Profiles and Music Feeds:  Each user can create a Facebook-like profile page. </li></ul></ul><ul><ul><li>Better metadata: find artist bio, read lyrics as you listen </li></ul></ul><ul><ul><li>Sharing:  use the service’s own sharing feature to send stuff to Twitter, Facebook, or Pandora’s own social network. </li></ul></ul>#SMBeats
  21. 24. The fusion of radio and new media.
  22. 25. iHeartRadio Origins: <ul><li>“ The ultimate, all-in-one radio experience that combines the nation’s top radio stations with the world’s most advanced custom radio into a single, seamless experience.”   </li></ul><ul><li>  -  iheart.com </li></ul><ul><ul><li>Owned and operated by Clear Channel Communications.  </li></ul></ul><ul><ul><li>Established in 2008 under “www.iheartmusic.com”. </li></ul></ul>#SMBeats
  23. 26. iHeartRadioTimeline: <ul><ul><li>Apr 2008 – iHeartMusic.com founded.  </li></ul></ul><ul><ul><li>Oct 2008 – iHeartRadio app launched via App Store.  </li></ul></ul><ul><ul><li>Oct 2008 – “iHeartMusic” changed to “iHeartRadio.  </li></ul></ul><ul><ul><li>Mar 2009 – Expansion to BlackBerry market.  </li></ul></ul><ul><ul><li>Jun 2009 – development of specialized artist stations.  </li></ul></ul><ul><ul><li>Nov 2008 – Addition of on-demand video and extended features.  </li></ul></ul><ul><ul><li>Dec 2009 – Expansion to Andriod market.  </li></ul></ul><ul><ul><li>May 2010 – Expansion to Sonos platform.  </li></ul></ul><ul><ul><li>Jan 2011 – Expansion to Windows Phone 7 platform.  </li></ul></ul><ul><ul><li>Sep 2011 – First iHeartRadio Music Festival. </li></ul></ul>#SMBeats
  24. 27. The iHeartRadio App: #SMBeats
  25. 28. The iHeartRadio App (cont.): #SMBeats
  26. 29. The iHeartRadio App (cont.): #SMBeats
  27. 30. The iHeartRadio App (cont.): #SMBeats
  28. 31. Success as a Social Media Platform: <ul><ul><li>Synchronous relationship with iTunes, Twitter, and Facebook. </li></ul></ul><ul><ul><li>Ability to tag songs for later download.  Ability to share findings. </li></ul></ul><ul><ul><li>Niche-marketing opportunity.  Enhanced through custom stations. </li></ul></ul><ul><ul><li>Translation in to concert promotion. </li></ul></ul><ul><ul><li>Full-circle relationship with radio and live music. </li></ul></ul>#SMBeats
  29. 33.       Background: <ul><ul><li>SoundJam MP.  </li></ul></ul><ul><ul><li>2000 - Apple purchased SoundJam MP. </li></ul></ul><ul><ul><li>January 9, 2001 - SoundJam MP renamed to iTunes, and introduced it to the public. </li></ul></ul><ul><ul><li>April 2003 - The iTunes store introduced along with iTunes 4.0. </li></ul></ul><ul><ul><li>Version 10 included “Ping”. </li></ul></ul>#SMBeats
  30. 34.         Fun Facts: <ul><ul><li>Largest music retailer in the US. </li></ul></ul><ul><ul><li>There are over 160 million iTunes accounts across 23 countries. </li></ul></ul><ul><ul><li>As of October 4, 2011, 16 billion songs have been downloaded. </li></ul></ul><ul><ul><li>1 in every 4 songs sold in the US are sold through iTunes. </li></ul></ul>#SMBeats
  31. 35. iTunes Sharing: <ul><ul><li>Allows artists to share their music and make profit </li></ul></ul><ul><ul><li>Facebook and Twitter </li></ul></ul><ul><ul><li>Popularity </li></ul></ul><ul><ul><li>Recommendations: </li></ul></ul><ul><ul><li>“ Listeners Also Bought” </li></ul></ul><ul><ul><li>“ Genius” </li></ul></ul>#SMBeats
  32. 36. “ Ping has the potential to become a truly profitable social network”         – Joshua Johnson , writer at appstorm.com
  33. 37. “ With over 12 million songs in the iTunes Library, how do you find out about new stuff?” – Steve Jobs #SMBeats
  34. 38. How-To:  <ul><ul><li>Download iTunes and make an iTunes account </li></ul></ul><ul><ul><li>Begin searching and browsing songs to preview, buy, and like on Facebook </li></ul></ul><ul><ul><li>Make a Ping account </li></ul></ul><ul><ul><li>Connect your Ping account with Twitter </li></ul></ul><ul><ul><li>Follow friends and artists </li></ul></ul><ul><ul><li>SHARE!!! </li></ul></ul>#SMBeats
  35. 39. Future of iTunes: <ul><ul><li>Seamless multi-device sharing. </li></ul></ul><ul><ul><li>iTunes Match. </li></ul></ul><ul><ul><li>iCloud. </li></ul></ul>#SMBeats
  36. 40. Listening Socially An industry perspective... #SMBeats
  37. 41. @DeafGeoff <ul><li>  </li></ul>#SMBeats
  38. 42. <ul><li>&quot;In the beginning, I don't think YouTube had &quot;friends&quot; or &quot;subscribers but social networks have helped mold YouTube into what it is today-- another social network.&quot; </li></ul><ul><li>“ In the future, YouTube will become an even bigger source for content as more TV shows can (and likely will) air exclusively on YouTube. As cable TV begins streaming shows online for Internet-ready televisions (i.e. Google TV, Apple TV) then YouTube will become &quot;a channel&quot; just like HBO, Fox, etc.” </li></ul><ul><li>&quot;Other social media sites help to drive traffic to YouTube videos, as users love to share what they're watching/listening to online.&quot; </li></ul>#SMBeats
  39. 43. @Melissa945 #SMBeats
  40. 44.   <ul><li>&quot;Digital and social media have changed the music industry significantly.  Now, artists don’t need record labels to get ahead.  They can just upload videos to Youtube to become famous.  It’s all about the Youtube views.  Look at how many artists end up appearing on Ellen after making home videos of themselves singing in the mirror. &quot; </li></ul><ul><li>&quot;Piracy is a huge problem in the music industry… [artists] know that their music will be leaked and they prepare for it.  Artists that are smart, are using the social media aspect to their advantage…many of them Tweeting something along the lines of “if you get my music illegally, fine…but if you like it please buy it.” It’s that attitude that I think lets them get ahead of the game.&quot; </li></ul><ul><li>&quot;Radio should survive... iHeartRadio is on the right path to at least helping the radio industry…allowing people to listen to all different radio stations from across the country&quot; </li></ul><ul><li>  </li></ul>#SMBeats
  41. 45. @HarleyKeiner
  42. 46.   How important is the integration of social media to the Grooveshark site? Social media is incredibly important. Users can broadcast a song to twitter and facebook with the click of a button,which not only enables the songs to be exposed to a larger audience, but also exposes grooveshark to that same audience. Our own social media presence is integral in establishing our company's voice and dealing with customer feedback in a timely fashion.   Is Grooveshark is going to start dialogue between users and artists in order to make it more social? Absolutely. We want the conversation between artist and fan to hinge on what brought that fan there in the first place...the music. We will be creating a messaging system in the future.   What are the key differentiators that make Grooveshark different from Pandora, Spotify, Turntable.fm, etc.? There are quite a few. Location is the biggest as we are in every country in the world. We don't have audio ads and we are a web based application rather than a downloadable desktop app (although we have that for paid subscribers). We also allocate a substantial amount of inventory for artist promotions. Plus, we are broke and they aren't. KIDDING on that last one.   How do you feel that Grooveshark is able to expand the user’s experience of music? By giving them choice and limiting obstacles and clicks so they can have an unadulterated listening experience.  
  43. 47. Listening Socially A look to the future... #SMBeats
  44. 49. Google Music: the next big player?    <ul><ul><li>Stores up to 20,000 songs online for free. </li></ul></ul><ul><ul><li>Uploads from iTunes, Windows Media Player, or otehr folders via Google Music manager. </li></ul></ul><ul><ul><li>Download songs from the Android market (both free and for charge) and enjoy them instantly. </li></ul></ul><ul><ul><li>No need for wires or synching ( About Google Music ). </li></ul></ul>#SMBeats
  45. 50. Listening Socially The effect of digital and social media on the music industry. #SMBeats Alicia Aiello | Jake Hebert | Melanie Kussell | Rachel Leuthauser | Elora Tocci #NHSM45
  46. 51. Sources: <ul><li>Pandora </li></ul><ul><ul><li>http://www.forbes.com/sites/jeffbercovici/2011/11/03/is-pandoras-wait-and-see-social-strategy-a-big-mistake/ </li></ul></ul><ul><ul><li>http://gigaom.com/2011/11/11/pandora-roadmap-2011/ </li></ul></ul><ul><ul><li>http://articles.cnn.com/2011-09-21/tech/tech_web_pandora-music-changes_1_music-genome-project-spotify-users?_s=PM:TECH   </li></ul></ul><ul><ul><li>http://www.fastcompany.com/1780848/pandora-rhapsody-cracking-social-music-sharing-better-than-spotify </li></ul></ul><ul><ul><li>Source: http://www.pandora.com/corporate/ iHeartRadio </li></ul></ul><ul><ul><li>http://www.clearchannel.com/Corporate/   </li></ul></ul><ul><ul><li>http://www.allaccess.com/net-news/archive/story/65170/ihear tradio-adds-video </li></ul></ul><ul><ul><li>http://techcrunch.com/2009/12/24/clear-channel- iheartradio-android/  </li></ul></ul><ul><ul><li>http://gadgetwise.blogs.nytimes.com/2010/05/20/an-upgrade-for-sonos/?src=busln   </li></ul></ul><ul><ul><li>http://www.mtv.com/news/articles/1667041/lady-gaga-coldplay-i-heart-music-festival.jhtml </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>http://techcrunch.com/2008/02/14/whats-next-for-youtube-video-editing-recommendations-advertiser-analytics/ </li></ul></ul><ul><ul><li>http://www.simplyzesty.com/video/20-great-youtube-features-and-tricks-you-need-to-know/ </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/History_of_YouTube </li></ul></ul><ul><li>iTunes </li></ul><ul><ul><li>http://www.youtube.com/watch?v=-WIKvtI2Zuw </li></ul></ul><ul><ul><li>http://musicindustryblog.wordpress.com/2011/11/02/just-how-important-do-you-think-itunes-actually-is/ </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/ITunes </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/ITunes_Store </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/ITunes_Store </li></ul></ul><ul><ul><li>http://iphone.appstorm.net/reviews/music/itunes-ping-social-music-revolution-or-complete-flop/ </li></ul></ul><ul><li>Spotify </li></ul><ul><ul><li>http://techcrunch.com/2008/02/14/whats-next-for-youtube-video-editing-recommendations-advertiser-analytics/ </li></ul></ul><ul><ul><li>http://www.simplyzesty.com/video/20-great-youtube-features-and-tricks-you-need-to-know/ </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/History_of_YouTube </li></ul></ul>