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Listening Socially The effect of digital and social media on the music industry. #SMBeats Alicia Aiello | Jake Hebert | Melanie Kussell | Rachel Leuthauser | Elora Tocci #NHSM45
#SMBeats
 
What is Spotify? ,[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
Socialized Music: ,[object Object],[object Object],[object Object],#SMBeats
How to use Spotify: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
What does Spotify mean for artists? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
What’s Next? ,[object Object],[object Object],[object Object],[object Object],#SMBeats
What do YOU think of Spotify? “ I use it when I want to listen to one specific artist because it has so many songs.”  –  Rosa Perez , Junior. “ It’s the only way I listen to music now. It’s so easy to use and has everything I want to listen to.” –  Michelle Gaston , Junior “ I prefer using playlists on my iPod. It’s just easier for me.” –  Kevin Zambrano , Junior “ I like seeing what my friends are listening to. I’ve found some cool music that way.” –  Danielle Stewart , Sophomore "I don’t use Spotify. I just download music from YouTube and store it in my iTunes.” –  Jen Camasso , Junior #SMBeats
 
Background: ,[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
YouTube "Socially": ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
[object Object],#SMBeats
How-To: ,[object Object],[object Object],[object Object],#SMBeats
Lesser-known YouTube features: ,[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
Lesser-known YouTube  features (cont): ,[object Object],[object Object],[object Object],#SMBeats
Future of YouTube: ,[object Object],[object Object],[object Object],[object Object],#SMBeats
  ,[object Object],#SMBeats
 
About Pandora: ,[object Object],[object Object],[object Object],#SMBeats
[object Object],[object Object],#SMBeats
Goals as a Social Network: ,[object Object],[object Object],[object Object],#SMBeats
Evolution in to a Social Network: ,[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
The fusion of radio and new media.
iHeartRadio Origins: ,[object Object],[object Object],[object Object],[object Object],#SMBeats
iHeartRadioTimeline: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
The iHeartRadio App: #SMBeats
The iHeartRadio App (cont.): #SMBeats
The iHeartRadio App (cont.): #SMBeats
The iHeartRadio App (cont.): #SMBeats
Success as a Social Media Platform: ,[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
 
       Background: ,[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
        Fun Facts: ,[object Object],[object Object],[object Object],[object Object],#SMBeats
iTunes Sharing: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
“ Ping has the potential to become a truly profitable social network”         –  Joshua Johnson , writer at appstorm.com
“ With over 12 million songs in the iTunes Library, how do  you find out  about new stuff?” – Steve Jobs #SMBeats
How-To:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SMBeats
Future of iTunes: ,[object Object],[object Object],[object Object],#SMBeats
Listening Socially An industry perspective... #SMBeats
@DeafGeoff ,[object Object],#SMBeats
[object Object],[object Object],[object Object],#SMBeats
@Melissa945 #SMBeats
  ,[object Object],[object Object],[object Object],[object Object],#SMBeats
@HarleyKeiner
  How important is the integration of social media to the Grooveshark site? Social media is incredibly important. Users can broadcast a song to twitter and facebook with the click of a button,which not only enables the songs to be exposed to a larger audience, but also exposes grooveshark to that same audience. Our own social media presence is integral in establishing our company's voice and dealing with customer feedback in a timely fashion.   Is Grooveshark is going to start dialogue between users and artists in order to make it more social? Absolutely. We want the conversation between artist and fan to hinge on what brought that fan there in the first place...the music. We will be creating a messaging system in the future.   What are the key differentiators that make Grooveshark different from Pandora, Spotify, Turntable.fm, etc.? There are quite a few. Location is the biggest as we are in every country in the world. We don't have audio ads and we are a web based application rather than a downloadable desktop app (although we have that for paid subscribers). We also allocate a substantial amount of inventory for artist promotions. Plus, we are broke and they aren't. KIDDING on that last one.   How do you feel that Grooveshark is able to expand the user’s experience of music? By giving them choice and limiting obstacles and clicks so they can have an unadulterated listening experience.  
Listening Socially A look to the future... #SMBeats
 
Google Music: the next big player?    ,[object Object],[object Object],[object Object],[object Object],#SMBeats
Listening Socially The effect of digital and social media on the music industry. #SMBeats Alicia Aiello | Jake Hebert | Melanie Kussell | Rachel Leuthauser | Elora Tocci #NHSM45
Sources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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#SMBeats Presentation

  • 1. Listening Socially The effect of digital and social media on the music industry. #SMBeats Alicia Aiello | Jake Hebert | Melanie Kussell | Rachel Leuthauser | Elora Tocci #NHSM45
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. What do YOU think of Spotify? “ I use it when I want to listen to one specific artist because it has so many songs.” – Rosa Perez , Junior. “ It’s the only way I listen to music now. It’s so easy to use and has everything I want to listen to.” – Michelle Gaston , Junior “ I prefer using playlists on my iPod. It’s just easier for me.” – Kevin Zambrano , Junior “ I like seeing what my friends are listening to. I’ve found some cool music that way.” – Danielle Stewart , Sophomore "I don’t use Spotify. I just download music from YouTube and store it in my iTunes.” – Jen Camasso , Junior #SMBeats
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.  
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. The fusion of radio and new media.
  • 25.
  • 26.
  • 28. The iHeartRadio App (cont.): #SMBeats
  • 29. The iHeartRadio App (cont.): #SMBeats
  • 30. The iHeartRadio App (cont.): #SMBeats
  • 31.
  • 32.  
  • 33.
  • 34.
  • 35.
  • 36. “ Ping has the potential to become a truly profitable social network”         – Joshua Johnson , writer at appstorm.com
  • 37. “ With over 12 million songs in the iTunes Library, how do you find out about new stuff?” – Steve Jobs #SMBeats
  • 38.
  • 39.
  • 40. Listening Socially An industry perspective... #SMBeats
  • 41.
  • 42.
  • 44.
  • 46.   How important is the integration of social media to the Grooveshark site? Social media is incredibly important. Users can broadcast a song to twitter and facebook with the click of a button,which not only enables the songs to be exposed to a larger audience, but also exposes grooveshark to that same audience. Our own social media presence is integral in establishing our company's voice and dealing with customer feedback in a timely fashion.   Is Grooveshark is going to start dialogue between users and artists in order to make it more social? Absolutely. We want the conversation between artist and fan to hinge on what brought that fan there in the first place...the music. We will be creating a messaging system in the future.   What are the key differentiators that make Grooveshark different from Pandora, Spotify, Turntable.fm, etc.? There are quite a few. Location is the biggest as we are in every country in the world. We don't have audio ads and we are a web based application rather than a downloadable desktop app (although we have that for paid subscribers). We also allocate a substantial amount of inventory for artist promotions. Plus, we are broke and they aren't. KIDDING on that last one.   How do you feel that Grooveshark is able to expand the user’s experience of music? By giving them choice and limiting obstacles and clicks so they can have an unadulterated listening experience.  
  • 47. Listening Socially A look to the future... #SMBeats
  • 48.  
  • 49.
  • 50. Listening Socially The effect of digital and social media on the music industry. #SMBeats Alicia Aiello | Jake Hebert | Melanie Kussell | Rachel Leuthauser | Elora Tocci #NHSM45
  • 51.

Editor's Notes

  1.