Team Gamblers have spent the last few months creating a digital marketing report for our
mn319 module. Our chosen sector was the Gambling Industry and the companies we compared were: Paddy Power, Ladbrokes, Bet365, Betfair, BoyleSports
We have compared these top 5 companies and for example we reviewed their online presence within the social media hub otherwise known as Facebook and Twitter.
The tools we used were Socialmedia.ie’s BOSS Metrics and Google Analytics.
Check out our YouTube promo video and SlideShare presentation to get a greater insight into our findings. Who came out on top???