The Internet in Britain_Grant Blank

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The Internet in Britain_Grant Blank

  1. 1. Grant BlankPrepared for the Social Digital Research Symposium 25 April 2013The Internet in BritainOxford Internet Survey 2011
  2. 2. •Rise of Next Generation Users•Slow Pace of Diffusion•Persistent Stratification•Persistent non-use•Persistent ex-useTrends in Britain
  3. 3. • Waves: 2003, 2005, 2007, 2009, 2011, 2013• Multi-Stage Probability Sample• England, Scotland & Wales• Respondents: 14 years and older• Face-to-face Interviews• High Response Rates• Sponsorship for 2013 from the Nominet Trust,Ofcom, dot.rural• Component of World Internet Project (WIP)Oxford Internet Surveys
  4. 4. Next Generation Users• Goal: Understand emerging forms of Internet usewithout links to ephemeral, commercial products• Strongly connected• Two characteristics– Heavy mobile use– Access using multiple devices
  5. 5. 59635675281354735233240020406080100%ofthepopulation2003 2005 2007 2009 2011All users Next gen user First gen user Ex-user Non-userOxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057Internet Users in 2011
  6. 6. Characteristics of Next Generation Users?• Who?– Well-educated, wealthy people who have resources– Equally students and employed• Where?– On the move– In more settings• What?– Active content producers on the Internet– Regard Internet as essential for entertainment– Regard Internet is essential for information
  7. 7. 596356752873523020406080100%ofthepopulation2003 2007 2011User Ex-user Non-userOxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057Internet use in Britain: 2003-2011
  8. 8. 12
  9. 9. 13
  10. 10. 47881058729665 64531020406080100%ofeachagegroup14-17 18-24 25-34 35-44 45-54 55-64 65+Users Non-users Ex-usersOxIS 2011: Current users N=1,498; Ex-users N=93; Non-users N=466Users, Non-users and Ex-users by Age
  11. 11. 3235506235 34385240 3845 473135 344019 211217 15 15 17 1511189 9020406080100%ofex-usersTooexpensiveComputerno longeravailableJust notinterestedMovedhouse/jobPrivacyworriesToodifficultBadexperiencesspam/virusesEx-users. OxIS 2005: N=167; OxIS 2007: N=124; OxIS 2009: N=141; OxIS 2011: N=93Reasons Ex-Users Stopped Using the Internet (QE4)2005 2007 2009 2011
  12. 12. 3872762662281 2020406080100%ofnon-andex-usersToo expensive No computer /Internet connectionNo interest /not usefulDifficulty ofusing it /confusedby technologiesNo time / too busyEx-users and non-users. OxIS 2011: N=559Most Important Reason Ex-Users and Non-UsersDo Not Use the Internet(QE5 and QN2 by QH12)Ex-Users Non-Users
  13. 13. Summary of Britain 2011• Rapid growth of mobile use + multiple devices: NGU• Overall Internet use is rising slowly• Internet use is stratified by income, education and age– Users: wealthy, well-educated, young• Non-users and ex-users have different reasons– Non-users: lack of interest– Ex-users: high cost, lack of access– Many non-users have access through proxies
  14. 14. Expectations for 2013• Growth of Next Generation Users– Perhaps over 50% of users– New digital divide• Growth of Internet use– Possibly reaching 80%– Possibly among the elderly• Rapid expansion of mobile use– Difficult question is, So what?• Continued disruption of existing economic and socialpatterns– Continued empowerment of users
  15. 15. Thank you.Grant BlankOxford Internet Surveyshttp://microsites.oii.ox.ac.uk/oxis/oxis@oii.ox.ac.ukOxford Internet Institutehttp://www.oii.ox.ac.uk

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