How to launch loyalty-driven ad campaigns in 4 easy steps. Build a walled garden around your audience with loyalty campaigns. Go beyond impressions and clicks and deliver stellar results to your advertising clients.

1. 1
A NEW WAY TO ADVERTISE ONLINE
LOYALTY-DRIVEN AD CAMPAIGNS
LAUNCHED IN 4 EASY STEPS

2. STEP ONE
1. HOW MANY CUSTOMERS DOES
YOUR BRAND WANT TO ACQUIRE?
!
•This determines the number of loyalty cards that will be
available on a site for audiences to fill up and redeem

3. STEP TWO
2. WHICH KIND OF REWARD WOULD
YOU LIKE TO SPONSOR?
!
•Cash (redeemable towards your product or service)
•Loyalty Points (from your loyalty program)
•Travel Miles (from your travel program)
•Stars (redeemable towards your product or service)
•% off (discounts towards a purchase)

4. 4
STEP THREE
3. HOW MUCH WOULD YOU LIKE
TO OFFER PER VISIT?
!
CHOOSE ANY DENOMINATION PER VISIT (examples below):
!
•$1 per visit (redeemable towards your product or service)
•30 points per visit (from your loyalty program)
•6 miles per visit (from your travel program)
•2 stars per visit (redeemable towards your product or service)
•5% off per visit (discounts towards a purchase)

5. 5
STEP FOUR
4. ENTER CAMPAIGN DETAILS
!
•Sponsor Name, Website, Twitter handle, Facebook page, Logo
•Choose your campaign start and end dates
•Submit campaign for approval

6. 6
BONUS STEP!
CELEBRATE THE LAUNCH!
!
•Once approved, campaign goes live on the start date
•All Site and Brand Followers are notified about the new campaign
•Spread the word on social media to help make the campaign a
huge success!

7. 7
DELIVER AMAZING KPIs & REPORTS
!
•# of Brand Impressions (widget loads and exposure)
•# of Brand Interactions (clicks to redeem brand reward)
•# of Reminder Emails (sent to all reward followers)
•# of Customers Acquired (rewards redeemed)
•# of Brand Followers (for future campaigns)
•# of Brand Tweets & Facebook Posts (social amplification)
•And MORE!
WOW ADVERTISERS WITH STELLAR RESULTS

8. 8
SURPRISE & DELIGHT CUSTOMERS
ISSUE REWARDS WITHIN 72 HOURS
!
•Your Customers worked hard to earn their loyalty reward
•Make sure you send all redeemers their reward ASAP!

9. WIDGET SPECS
300px
375px
Sponsoring Brand Logo !
• Image size = 400 x 400 pixels appears as
65 x 65 pixels in campaign
!
Cards Left!
• Number of Customers to Acquire
• 100 cards minimum
!
Reward Denominations!
• Dollars
• Points
• Miles
• Stars
• Percentage
!
Countries!
• Canada
• USA
• UK
!
Implementation!
• Direct tags on site
• Campaign Created via Publisher Portal
Recommended Placement!
• Article pages, Blog posts, Native Ads,
• Micro-sites, Post Twitter Party Giveaways

10. WHAT PEOPLE SAY ABOUT LOYALTY CAMPAIGNS

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A NEW WAY TO ADVERTISE ONLINE
LOYALTY-DRIVEN AD CAMPAIGNS
Real ROI. Real Results.