SEO
Simplified
Ali Husayni
What You Will Learn in This Course
SEO 101:






SEO definitions
Why Google?
How does Google work?
Google challenges...
Definitions
















SEO
Organic Results
SEM (PPC)
Adwords
Google Places (Maps)
Google Plus
Authorsh...
Why We Focus on Google?
67%

14%
11%

Others

4%
– Authorship
Conversions (September 2013)

In September 2013, Dr. Andrew

Miller received:

213 leads from Google Organic
71 new patien...
Ranking Report Sample
Traffic and Conversions (September
2013)
Google Organic

3,147
Google Adwords

1,809
Direct

1,287
Other

824
Questions?
Google SEO Simplified Formula:

Content + Optimization + Popularity
Content is King!

Content





Unique
Fresh
Answers Questions
Human Audience
Making Your Site Google Friendly

Optimization





HTML Code
Text
Site Speed
Sitemaps
How Many Citations Does Your Site
Have?

Popularity





Links
Social Media
Reviews
Questions / Break
How to Rank on Google (Workshop)








Content
Unique
Fresh
Answers Questions
Human Audience

Optimization



Tex...
Google Algorithm Updates


Looking years future
Past 10 into the

Duplicate Content (Panda)
Google Plus
Low-Quality Links...
What to Expect From Your SEO
Company


Site Audit
 SEO Strategy Development
 Realistic Time Frame
 100% Money-Back Gua...
Sample Report (Dr. Miller September
2013)
Questions?
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Plastic Surgery Marketing - Google SEO

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My presentation at The Meeting (Plastic Surgery Conference). The course focused on Google SEO.

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  • 7:05- IntroduceDecade long SEOLike ChallengeFigured out Google Algo 2006FormulaWrote a book
  • (7:05)How many of you at some point were ranked on the first page?Lost your ranks?You will learn why in this sessionHow many of you want to be #1?Think it’s impossible?Then what are you doing here?
  • (7:10)
  • 7:12How many of you searched on Google in the past week?2 Billion searches a dayMost important marketing channelGoogle is a challenge200 algorithm criteriumSecretChangeNew technologies
  • 7:15Rankings,AdwordsSEOAuthorship, Places, ReviewsGoogle Plus4 min
  • 7:17How many live in cities larger than 500,00071 X $5000= $355,000
  • 7:19Explain each row
  • 7:22One Month ConversionsExplain both graphs7:19
  • 7:27
  • 7:33200 Criteria
  • 7:36Title – What to say in it,- how long is it? - Each page has unique title
  • 7:39Complicated – skip most of it
  • 7:45How Google worksQualityquantity
  • 8:00
  • 8:30Title lombardiplasticsurgery.com/breast-augmentationFreshBlog example
  • 8:40Weeding out spamHow to find duplicate contentWhat’s a good link, bad link and no value link- Google pushing Google Plus
  • 8:45
  • 8:45
  • 9:00
  • Plastic Surgery Marketing - Google SEO

    1. 1. SEO Simplified Ali Husayni
    2. 2. What You Will Learn in This Course SEO 101:      SEO definitions Why Google? How does Google work? Google challenges Case study: Increasing Internet-based patients Advanced SEO:  How to Rank on Google (Workshop)  Google updates: Why you lost ranks?  How to choose an SEO company
    3. 3. Definitions                SEO Organic Results SEM (PPC) Adwords Google Places (Maps) Google Plus Authorship Google Reviews Optimization Visitors (Traffic) Unique Visitors Leads (Conversions) Conversion Rate CRO Responsive Website
    4. 4. Why We Focus on Google? 67% 14% 11% Others 4%
    5. 5. – Authorship
    6. 6. Conversions (September 2013) In September 2013, Dr. Andrew Miller received: 213 leads from Google Organic 71 new patients Feb Mar Apr May Jun Jul Aug
    7. 7. Ranking Report Sample
    8. 8. Traffic and Conversions (September 2013) Google Organic 3,147 Google Adwords 1,809 Direct 1,287 Other 824
    9. 9. Questions?
    10. 10. Google SEO Simplified Formula: Content + Optimization + Popularity
    11. 11. Content is King! Content     Unique Fresh Answers Questions Human Audience
    12. 12. Making Your Site Google Friendly Optimization     HTML Code Text Site Speed Sitemaps
    13. 13. How Many Citations Does Your Site Have? Popularity    Links Social Media Reviews
    14. 14. Questions / Break
    15. 15. How to Rank on Google (Workshop)       Content Unique Fresh Answers Questions Human Audience Optimization  Text Site Speed HTML Code  Popularity      Links Social Media Reviews
    16. 16. Google Algorithm Updates  Looking years future Past 10 into the Duplicate Content (Panda) Google Plus Low-Quality Links (Penguin)  Authorship Strength  Intent (Hummingbird)  Google Reviews 
    17. 17. What to Expect From Your SEO Company  Site Audit  SEO Strategy Development  Realistic Time Frame  100% Money-Back Guarantee  Measure Success Traffic  Leads  Patients
    18. 18. Sample Report (Dr. Miller September 2013)
    19. 19. Questions?

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