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PITCH DECK
Mirjam Nilsson
ABOUT US
At Contoso, we empower organizations to foster
collaborative thinking to further drive workplace innovation.
By closing the loop and leveraging agile frameworks, we
help business grow organically and foster a consumer-
first mindset.
20XX Pitch deck title 2
PROBLEM
MARKET GAP
Few, if any, products on the
market help customers like we do
CUSTOMERS
66% of US consumers spend money
on multiple products that
only partially resolves their issue
FINANCIALS
Millennials account for about a
quarter of the $48 billion spent on
other products in 2018
COSTS
Loss of productivity costing
consumers thousands of dollars
USABILITY
Customers want something easy to
use that helps make their life easier
20XX Pitch deck title 3
SOLUTION
CLOSE THE GAP
Our product makes consumer lives
easier, and no other product on the
market offers the same features
COST SAVINGS
Reduce expenses for replacement
products
TARGET AUDIENCE
Gen Z (18-25 years old)
EASY TO USE
Simple design that gives customers
the targeted information they need
20XX Pitch deck title 4
PRODUCT OVERVIEW
UNIQUE
Only product specifically dedicated
to this niche market
TESTED
Conducted testing with college
students in the area
FIRST TO MARKET
First beautifully designed product
that's both stylish and functional
AUTHENTIC
Designed with the help and input of
experts in the field
20XX Pitch deck title 5
PRODUCT BENEFITS
Cool and stylish product
Areas for community connections
Online store and market swap
20XX Pitch deck title 6
Ad

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PITCH DECK.pdf

  • 2. ABOUT US At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer- first mindset. 20XX Pitch deck title 2
  • 3. PROBLEM MARKET GAP Few, if any, products on the market help customers like we do CUSTOMERS 66% of US consumers spend money on multiple products that only partially resolves their issue FINANCIALS Millennials account for about a quarter of the $48 billion spent on other products in 2018 COSTS Loss of productivity costing consumers thousands of dollars USABILITY Customers want something easy to use that helps make their life easier 20XX Pitch deck title 3
  • 4. SOLUTION CLOSE THE GAP Our product makes consumer lives easier, and no other product on the market offers the same features COST SAVINGS Reduce expenses for replacement products TARGET AUDIENCE Gen Z (18-25 years old) EASY TO USE Simple design that gives customers the targeted information they need 20XX Pitch deck title 4
  • 5. PRODUCT OVERVIEW UNIQUE Only product specifically dedicated to this niche market TESTED Conducted testing with college students in the area FIRST TO MARKET First beautifully designed product that's both stylish and functional AUTHENTIC Designed with the help and input of experts in the field 20XX Pitch deck title 5
  • 6. PRODUCT BENEFITS Cool and stylish product Areas for community connections Online store and market swap 20XX Pitch deck title 6
  • 8. BUSINESS MODEL RESEARCH We based our research on market trends and social media ABSTRACT We believe people need more products specifically dedicated to this niche market DESIGN Minimalist and easy to use 20XX Pitch deck title 8
  • 9. MARKET OVERVIEW $3B • Opportunity to build • Fully inclusive market • Total addressable market $2B • Freedom to invent • Selectively inclusive market • Serviceable available market $1B • Few competitors • Specifically targeted market • Serviceable obtainable market 20XX Pitch deck title 9
  • 10. MARKET COMPARISON $3B $2B $1B 20XX Opportunity to build + addressable market Freedom to invent + serviceable market Few competitors + obtainable market Pitch deck title 10
  • 11. OUR COMPETITION CONTOSO • Our product is priced below that of other companies on the market • Design is simple and easy to use, compared to the complex designs of the competitors • Affordability is the main draw for our consumers to our product COMPETITORS • Company A Product is more expensive • Companies B & C Product is expensive and inconvenient to use • Companies D & E Product is affordable, but inconvenient to use 20XX Pitch deck title 11
  • 12. OUR COMPETITION GRAPHIC CONVENIENT EXPENSIVE AFFORDABLE INCONVENIENT 20XX Pitch deck title 12 A E C B D CONTOSO
  • 13. GROWTH STRATEGY How we’ll scale in the future PHASE 1: FEB 20XX Roll out product to high profile or top-level participants to help establish the product PHASE 2: MAY 20XX Release of the product to the general public and monitor press release and social media accounts PHASE 3: OCT 20XX Gather feedback and adjust product design as necessary 20XX Pitch deck title 13
  • 14. TWO YEAR ACTION PLAN Draft blueprints Feb 20XX Run focus group May 20XX Gather feedback Oct 20XX 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Test design Feb 20XX Launch design July 20XX Deliver to client Dec 20XX 20XX Pitch deck title 14
  • 15. FINANCIALS Year 1 Year 2 Year 3 INCOME Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 EXPENSES Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 20XX Pitch deck title 15
  • 16. MEET THE TEAM Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing 20XX Pitch deck title 16
  • 17. MEET THE TEAM Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing Graham Barnes VP Product Rowan Murphy SEO Strategist Elizabeth Moore Product Designer Robin Kline Content Developer 20XX Pitch deck title 17
  • 18. SUMMARY At Contoso, we believe in giving 110%. By using our next- generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 20XX Pitch deck title 18