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Group 1 the ipod swing

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Group 1 the ipod swing

  1. 1. THE IPOD SWING<br />Swinging into a better future<br />By: Kyle Mayhew-Smith and Courtney Dent<br />
  2. 2. <ul><li>Team Intro
  3. 3. Our Pick
  4. 4. An Eye on Economy
  5. 5. Our Product
  6. 6. Some Facts & numbers
  7. 7. Previous Products
  8. 8. Features & Benefits of our product
  9. 9. Marketing Plan USP</li></ul>Target Market<br />4 P’s<br />Logo<br />Agenda<br />
  10. 10. AN EYE ON THE ECONOMY<br />Entertainment is one of the largest spending areas for students in college and university. On average, students spend nearly 3 billion a year on entertainment alone. Between paying for new music devices, television, cellphones, game systems, and computers students spend nearly 2 billion 399 million dollars each year. <br />Information taken from http://www.stateuniversity.com/blog/permalink/The-Spending-Habits-of-College-Students.html<br />
  11. 11. Our product is The IPod Swing,<br />A revolutionary new device<br />Provides students with all their entertainment wants and needs <br />Affordable price <br />Promotes fitness<br />OUR PRODUCT<br />
  12. 12. Number of portable device users…<br />Some facts and numbers…<br />http://theworldunplugged.wordpress.com/about/comparison-charts-of-reactions/<br />
  13. 13. How people listen to music…..<br />Some facts and numbers…<br />http://ad498.blogspot.com/<br />
  14. 14. Apple’s market share<br />Some facts and numbers…<br />http://go-digital.net/blog/2010/09/<br />
  15. 15. IPod<br />IPhone<br />Ipad<br />Mac<br />Ipod Nano<br />Fitness apps<br />Previous apple products<br />http://en.wikinoticia.com/Technology/hardware/69888-apple-ipods<br />
  16. 16. Easily programmable<br />Unbreakable<br />32 gig memory<br />Removable memory<br />Customizable appearance<br />Inexpensive<br />Provides multiple forms of entertainment<br />Keeps users fit<br />Features and benefits of our product<br />
  17. 17. Marketing plan<br />USP<br />The Ipod swing is an Apple product that promotes<br /> physical activity while keeping <br />you entertained with your favorite music at an <br />inexpensive price that all classes <br />of life can afford.<br />
  18. 18. Marketing plan<br />Primary Target market<br /><ul><li>Students
  19. 19. Between the ages of 13 and 24
  20. 20. Includes high school, college and </li></ul>university students<br />
  21. 21. Marketing plan<br />4 P’s<br /><ul><li>Price: $130
  22. 22. Place: Canada & US initially
  23. 23. Product: The Ipod Swing
  24. 24. Promotion: Use online Social Media, posters around schools, bus stops, school campaigning, etc</li></li></ul><li>The End<br />

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