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WeightPlate - pitch deck

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WeightPlate - pitch deck

  1. 1. WEIGHTPLATE – PITCH DECK 10-01-2019
  2. 2. TEAM Koen Jakobs (CFO/COO) 23-04-1995 Master student Medical Biology Science, Management & Innovation koenjakobs@gmail.com 06-53639402 Maikel van Berlo (CTO) 20-10-1994 Master student Medical Biology Science, Management & Innovation maikelvberlo@gmail.com 06-27427099 Alex van Kraaij (CEO) 22-05-1995 Master student Medical Biology Science, Management & Innovation alex1vande5kraaijtjes@gmail.com 06-27898403
  3. 3. COMPANY PURPOSE To improve the health and life quality of elderly by bringing technology into their daily lifes.
  4. 4. PROBLEM Of the elderly in the Netherlands suffer from malnutritionThere are a lot of different causes for this malnutrition and there is still a lot to discover. The consequences differ from minor weight loss to hospitalizations and even death.
  5. 5. How can such an epidemic be a hidden problem? Monitoring eating behaviour is untill now impossible for several reasons. Too expensive Takes too much time PROBLEM
  6. 6. SOLUTION WeightPlate Measures your food intake Sends all data to caregiver/relative Warns when necessary A plate which:
  7. 7. WHY NOW The elderly population is hugely increasing over the coming years. E-Health is an upcoming concept, expected to exponentially increase over the coming years.
  8. 8. MARKET SIZE ~ 100.000.000 ~ 3.300.000 ~ 280.000 ~30.000 Elderly that receive home care of Pantein, our first interested customer Elderly that receive home care in total in the Netherlands Elderly in total in the Netherlands Elderly in total in Europe
  9. 9. COMPETITION Competitor Strength Weakness Differentiation Ordinary  Cheap  Huge adoption  No nutritional control  The ordinary plate serves no function other than a surface to eat from. SNAQ  Easy to use  Focused on malnutrition  Focused on weight loss instead of calorie intake  Cheap  Less nutritional control  High behavioral change required  WeightPlate screens malnutrition via different outcomes SmartPlate  Patents  Established market (brand awareness)  Growth opportunities  Recognizes types of food  Expensive  No real-time feedback  Mediocore behavioral change required  Do not target elderly  WeightPlate has SmartScales imbedded in the plate. Threats to us:  Existing patents are a threat.  Competitors ability for fast growth due to available money and brand awareness Opportunities for us:  Keep focus on real-time feedback  Focus on elderly market to establish brand and generate first income  Pricing as competitive strategy
  10. 10. PRODUCT
  11. 11. Payment software Plate producer Manufacturing & Logistics of WeightPlate Software developer Software development & maintenance of WeightPlate Payment Keeping us up to date Informal Care Home Care Organisation s Hospitals BUSINESS MODEL Delivery of the WeightPlate to customers Service Payment
  12. 12. FINANCIALS € -20,000 € - € 20,000 € 40,000 € 60,000 € 80,000 € 100,000 € 120,000 € 140,000 Netincomeineuro's Net income (EBIT) € - € 10,000 € 20,000 € 30,000 € 40,000 € 50,000 € 60,000 € 70,000 € 80,000 € 90,000 € 100,000 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Grossprofitineuro's Gross profit per customer type Home Care Organizations Informal Care Hospitals
  13. 13. Start-up expenses Fixed costs WeightPlate Patent € 10.000 Software Development € 100.000 Prototype Development € 5.000 Marketing Campaign € 10.000 Equipment € 5.000 Total fixed costs € 130.000 Average monthly costs Salaries € 4.783 Liability insurance & legal insurance € 75 Total average monthly costs € 4.857 Number of months 6 Total monthly costs € 29.144 Total startup expenses € 159.144 FINANCIALS All three of us will invest €2.000 as start-up funding This means we need: • €150.000 in start-up phase (first six months) • €100.000 to compensate for first live period (second six months)
  14. 14. CONTACT Koen Jakobs (CFO/COO) 23-04-1995 Master student Medical Biology Science, Management & Innovation koenjakobs@gmail.com 06-53639402 Maikel van Berlo (CTO) 20-10-1994 Master student Medical Biology Science, Management & Innovation maikelvberlo@gmail.com 06-27427099 Alex van Kraaij (CEO) 22-05-1995 Master student Medical Biology Science, Management & Innovation alex1vande5kraaijtjes@gmail.com 06-27898403

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