WEIGHTPLATE – PITCH DECK
10-01-2019

TEAM
Koen Jakobs (CFO/COO)
23-04-1995
Master student Medical Biology
Science, Management & Innovation
koenjakobs@gmail.com
06-53639402
Maikel van Berlo (CTO)
20-10-1994
Master student Medical Biology
Science, Management & Innovation
maikelvberlo@gmail.com
06-27427099
Alex van Kraaij (CEO)
22-05-1995
Master student Medical Biology
Science, Management & Innovation
alex1vande5kraaijtjes@gmail.com
06-27898403

COMPANY PURPOSE
To improve the health and life quality of
elderly by bringing technology into their
daily lifes.

PROBLEM
Of the elderly in the
Netherlands suffer from
malnutritionThere are a lot of
different causes
for this
malnutrition and
there is still a lot
to discover.
The consequences
differ from minor
weight loss to
hospitalizations
and even death.

How can such an
epidemic be a
hidden problem?
Monitoring eating
behaviour is untill
now impossible
for several
reasons.
Too
expensive
Takes too much
time
PROBLEM

SOLUTION
WeightPlate
Measures your food intake
Sends all data to caregiver/relative
Warns when necessary
A plate which:

WHY NOW
The elderly population is hugely
increasing over the coming years.
E-Health is an upcoming concept,
expected to exponentially increase
over the coming years.

MARKET SIZE
~ 100.000.000
~ 3.300.000
~ 280.000
~30.000
Elderly that receive home care of
Pantein, our first interested customer
Elderly that receive home
care in total in the
Netherlands
Elderly in total in the
Netherlands
Elderly in total in Europe

COMPETITION
Competitor Strength Weakness Differentiation
Ordinary  Cheap
 Huge adoption
 No nutritional control  The ordinary plate serves no
function other than a surface
to eat from.
SNAQ  Easy to use
 Focused on malnutrition
 Focused on weight loss
instead of calorie intake
 Cheap
 Less nutritional control
 High behavioral change
required
 WeightPlate screens
malnutrition via different
outcomes
SmartPlate  Patents
 Established market
(brand awareness)
 Growth opportunities
 Recognizes types of food
 Expensive
 No real-time feedback
 Mediocore behavioral
change required
 Do not target elderly
 WeightPlate has SmartScales
imbedded in the plate.
Threats to us:
 Existing patents are a
threat.
 Competitors ability for
fast growth due to
available money and
brand awareness
Opportunities for us:
 Keep focus on real-time
feedback
 Focus on elderly market
to establish brand and
generate first income
 Pricing as competitive
strategy

PRODUCT

Payment
software
Plate producer
Manufacturing &
Logistics of WeightPlate
Software developer
Software development &
maintenance of
WeightPlate
Payment
Keeping us
up to date
Informal
Care
Home Care
Organisation
s
Hospitals
BUSINESS MODEL
Delivery of the
WeightPlate to
customers
Service
Payment

FINANCIALS
€ -20,000
€ -
€ 20,000
€ 40,000
€ 60,000
€ 80,000
€ 100,000
€ 120,000
€ 140,000
Netincomeineuro's
Net income (EBIT)
€ -
€ 10,000
€ 20,000
€ 30,000
€ 40,000
€ 50,000
€ 60,000
€ 70,000
€ 80,000
€ 90,000
€ 100,000
Aug-19
Sep-19
Oct-19
Nov-19
Dec-19
Jan-20
Feb-20
Mar-20
Apr-20
May-20
Jun-20
Jul-20
Grossprofitineuro's
Gross profit per customer type
Home Care Organizations
Informal Care
Hospitals

Start-up expenses
Fixed costs
WeightPlate Patent € 10.000
Software Development € 100.000
Prototype Development € 5.000
Marketing Campaign € 10.000
Equipment € 5.000
Total fixed costs € 130.000
Average monthly costs
Salaries € 4.783
Liability insurance & legal insurance € 75
Total average monthly costs € 4.857
Number of months 6
Total monthly costs € 29.144
Total startup expenses € 159.144
FINANCIALS
All three of us will invest €2.000 as start-up
funding
This means we need:
• €150.000 in start-up phase (first six months)
• €100.000 to compensate for first live period
(second six months)

CONTACT
Koen Jakobs (CFO/COO)
23-04-1995
Master student Medical Biology
Science, Management & Innovation
koenjakobs@gmail.com
06-53639402
Maikel van Berlo (CTO)
20-10-1994
Master student Medical Biology
Science, Management & Innovation
maikelvberlo@gmail.com
06-27427099
Alex van Kraaij (CEO)
22-05-1995
Master student Medical Biology
Science, Management & Innovation
alex1vande5kraaijtjes@gmail.com
06-27898403