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Cable Overview

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Cable TV local overview

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Cable Overview

  1. 1. Cable Television<br />
  2. 2. 89%<br />
  3. 3. $26 Billion<br />
  4. 4. Viewership Share<br />1990<br />2008<br />ABC/NBC/CBS: <br />53%<br />Ad-Supported Cable: <br />50%<br />Ad-Supported Cable: <br />19%<br />ABC/NBC/CBS: <br />20%<br />
  5. 5. 2008<br />1981<br />15.2 rating<br />15.2 rating<br />1st<br />71st<br />
  6. 6. Lexington<br />
  7. 7. 4 out of 5<br />
  8. 8. Total Day<br />Lexington Ratings Share<br />Check out Insight’s <br />insertable networks share.<br />All Insertable <br />Networks<br /> 34% <br />Top 10<br /> 18% <br />Top 5<br /> 13% <br />Source: Nielsen Media Research, Total Activity Report (TAR), Lexington DMA, May 2009<br />Other Includes: Independent, Public and Pay Services<br />TOTAL DAY<br />SUNDAY-SATURDAY 7A-1ATotal TV Households<br />
  9. 9. How?<br />
  10. 10. Choice<br />Then<br />Now<br />
  11. 11. Great Content<br />
  12. 12. Award-winning<br />Great<br />Content<br />2008 & 2009<br />Mad Men – Drama Series<br />Glenn Close – Actress (Damages)<br />Bryan Cranston– Actor (Breaking Bad)<br />
  13. 13. Cable’s All-Time Biggest Audience<br />Monday Night Football. Vikings vs. Packers. October 5th, 2009. <br />21.8 Million Viewers<br />
  14. 14. Delivery<br />
  15. 15. Specific Zones<br />12 Specific zones for you to advertising in<br />Lexington TV Market<br />
  16. 16. People<br />
  17. 17. Targeted Networks<br />Young Adults<br />Families<br />Women<br />Men<br />
  18. 18. Frequency<br />
  19. 19. TV Advertising with Choices<br />

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