Campus Towers at East Carolina University
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Marketing campaign for student housing at East Carolina University. The strategy includes media buying, event planning, canvassing, and a competitive analysis.
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Campus Towers at East Carolina University
- 1. TOWERSCAMPU SEAST CAROLINA 2015 MARKETING PLAN UNIVERSITY OUTREACH PROGRAM UNIVERSITY COMMUNITIES BEEZY BATES IRENE BISCHOFBERGER LEXI SMITH WORK LIKE A CAPTAIN. PLAY LIKE A PIRATE. EVENT PLANNING NETWORKING CANVASSING COMPETITIVE ANALYSIS MEDIA PLAN
- 3. ECU ACCORDING TO STUDENTS “Best party school in the country. Even the cafeteria cashier tells us “It’s Friday! Time to turn up!!!!“ “There aren't a lot of apartment complexes that are within walking distance to campus. The grid is where students live in houses but there are a lot of break in's and robberies there.” B A+ A+ CAMPUS HOUSING OFF-CAMPUS HOUSING PARTY SCENE (Niche.com)
- 4. ”Obviously, if you have heard anything about East Carolina University, then you have heard that it's THE party school. Now, for people who like to party, then yes it's amazing. However, for people like me who maybe like to have quiet nights in, it's great too. ECU definitely has a nightlife and holds various parties but it's not too overbearing to where people who do not like to party can't have a good time either.”
- 5. TARGET MARKETACADEMICALLY DRIVEN STUDENTS CONVENIENTLY LOCATED SENSE OF COMMUNITY “QUIET, STUDIOUS ENVIRONMENT” STILL MAINTAIN SOCIAL LIFE WALKING DISTANCE FROM DOWNTOWN
- 6. APPRECIATES A QUIET ENVIRONMENT WHERE HE CAN STUDY WITHOUT DISRUPTION SECTION 1 SECTION 2 HAS A FACEBOOK TAB OPEN WHILE STUDYING MAKING WEEKEND PLANS WITH FRIENDS SPENDS HIS DAYS IN THE LIBRARY, BUT IS A MEMBER OF A TRIVIA TEAM AT WINSLOWS ON SUNDAYS AND AN OCCASIONAL KARAOKE STAR ON TUESDAYS 3.75 GPA HEALTH SCIENCE SCHOOL CAMPUS TOWERS SECTION 4SECTION 3 TOM
- 7. WORK LIKE A CAPTAIN PLAY LIKE A PIRATE
- 8. HOUSING FAIR “TALK LIKE A PIRATE DAY” NETWORKING EVENT PLANNING QR CODES T SHIRTS PENS & NOTEPADS BANNERS PRICING AND AMENITIES OF BOTH ON AND OFF CAMPUS HOUSING OVER 30 CONTACTS FACULTY & PROFESSORS Science departments Honors College POPULAR LOCAL SPOTS Bars Cafes POINT COMPETITI VE ANALYSIS CANVASSIN G SCHOOL NEWSPAPER BUS STOPS PANDORA AD MEDIA BUYING WORK LIKE A CAPTAIN PLAY LIKE A PIRATE 5STRATEGY
- 9. EVENTPLANNING TALK LIKE A PIRATE DAY – SEPTEMBER 19 BARBECUE ON PATIO OFFER FREE FOOD HONORS FLOOR POSTCARD INVITES IN GYM RIGHT BEFORE AND DURING HOUSING FAIR CORN HOLE BOARDS SCHWAG
- 11. CANVASSING ITEMS TO HAND OUT - FLYERS & POSTCARDS - PENS & NOTEPADS - KOOZIES - T-SHIRTS QR CODES COASTERS AT BARS & CAFES
- 15. MEDIA THE EAST CAROLINIAN, SCHOOL NEWSPAPER BUS SHELTER PANDORA AD PLAN
- 17. THANK YOU!