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Alexis Chateau's Social Media, Blogging & Writing Portfolio

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The portfolio of Alexis Chateau, Managing Director at Alexis Chateau PR, travel ambassador at 1 View Point LLC, and indie travel blogger.

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Alexis Chateau's Social Media, Blogging & Writing Portfolio

  1. 1. ALEXIS CHATEAU PR 1 Alexis Chateau, CPP Portfolio EMAIL | WEBSITE FACEBOOK | INSTAGRAM
  2. 2. ALEXIS CHATEAU PR 2 TABLE OF CONTENTS CONTENT PAGE NO. INTRODUCTION 5 WHAT I DO 6 HIGHLIGHTS 7 - 12 BRANDING 13 - 31 MEDIA RELATIONS 32 - 37 PRESS RELEASES 38 - 42 NEWSLETTERS 43 - 44 WEBSITE COPY 45 - 51 BOOK REVIEWS 52 - 53 FICTION 54 - 58 EDITING 59 - 65
  3. 3. ALEXIS CHATEAU PR 3 TABLE OF CONTENTS CONTENT PAGE NO. BLOGGING & ARTICLES 66 Alexa Ranking 67 Blog Traffic 68 Social Media Sharing 69 Self-Improvement: How to Make Friends when You Move to a New Location 70 Dating & Relationships: 10 Great First Date Ideas 71 Personal Essay: Heirlooms without Heirs 72 Humor: 5 Thoughts We’ve All Had of Our Upstairs Neighbors 73 Travel Blogging: 5 Things We Learned about Vegas in 5 Days 74 Health: Suberbugs Resistant to Every Available Antibiotics in America 75 Fitness: 6 Tips to Help You Suffer a Little Less at the Gym 76 Home Improvement: How to Make Small Spaces Look & Feel Bigger 77 College Life: 5 Reasons you Shouldn’t Drop Out of College 78
  4. 4. ALEXIS CHATEAU PR 4 TABLE OF CONTENTS CONTENT PAGE NO. BLOGGING & ARTICLES (cntd.) 66 - Animal Rights: Do You Know What Your Food Is Eating? 79 Social Justice Petition: Punish Sex Offender Charged with Human Trafficking a Minor 80 Blogging Advice: How to Grow your Audience 81 Media Interview: Sharing Laughs with Kiernan McMullan 82 Entertainment: 5 Music Marketing Tips from Skrillex & FFTL 83 - 84 Featured Piece: Congratulations Shandean: January Winner 85 Current Events: Pepsi & Kylie Jenner Stir Up Controversy with ‘New Jump In’ Ad 86 Career Growth: 4 Ways to Succeed as a Career Housewife 87 Freelancing: 5 Tips for Negotiating a High Price as a Freelancer 88 Business & Entrepreneurship: 5 Inspiring Rags to Riches Stories 89 PR & Marketing: Why You Need a Social Media Manager 90 TESTIMONIALS 91 - 100
  5. 5. ALEXIS CHATEAU PR 5 Introduction I started my PR career at 16 years old in Jamaica, and never looked back. I then completed an associate’s degree in the arts, followed by a 4-year bachelor’s degree in business, and a certification in American Payroll. My education, coupled with more than a decade’s worth of experience, and an out-of-the-box creative mindset, brought me many great clients. This allowed me to expand my skill sets to meet their needs. Over the past decade, I’ve worked with dozens of brands around the world, ranging from a billion-dollar private jet company to indie authors. My goal with every new client is to take them from small fish to the big kahuna of their niche.
  6. 6. ALEXIS CHATEAU PR 6 What I Do As the Founder & Managing Director at Alexis Chateau PR, I handle the company’s finances, operations, human resources, client acquisition, and its PR & marketing. I also handle most of the PR & marketing work for our clients. The services I provide to clients include:  Business planning  Branding strategy  Market positioning  Media relations  Crisis communications  PR & marketing consultancy  Website development  Website administration  Copy writing & copy editing  Social media management  Community management  Blogging & Article Writing  Speeches & presentations  Creating memes
  7. 7. ALEXIS CHATEAU PR 7 HIGHLIGHTS From being cited in the media to watching my social media pages grow, I’ve had an amazing decade in the PR business.
  8. 8. ALEXIS CHATEAU PR 8 Going Viral On October 20th 2017, I published 14 Word & Phrases that Mean Something TOTALLY Different in Jamaican Patois. The post brought in more than 30k hits to my website in just a few days; and was allegedly discussed and commended on RJR in Jamaica. This is still the most popular post on my blog, today. I have since published a follow up: 16 MORE English Words & Phrases that Mean Something Totally Different in Jamaican Patois.
  9. 9. ALEXIS CHATEAU PR 9 Editors’ Pick on WordPress Halfway through an 18-hour long road trip, I learned that the article I penned the night before, had become an Editor’s pick on WordPress. This opportunity doubled the following on my blog in a month. The article is still my most successful piece to date. It was later selected as one of the Best Articles of 2016 by WordPress Editors. Click here to read Translating Becky with the Good Hair.
  10. 10. ALEXIS CHATEAU PR 10 WordPress Experts According to BuzzSumo
  11. 11. ALEXIS CHATEAU PR 11 Zooming in: BuzzSumo helps content marketers find the most shared content and the key influencers creating them. The site ranked my post, A Year of Blogging on WordPress: What I Learned, as the most shared article online on “learning wordpress” - for 2016. Click here to read it.
  12. 12. ALEXIS CHATEAU PR 12 Over 1 Million Views on Quora In 2016, one of my answers went viral on Quora. I originally opened the account in 2013, but didn’t start using it until late October of 2015 at zero views. I now have more than 1 million views total, and an average of 20,000 hits per month.
  13. 13. ALEXIS CHATEAU PR 13 Branding When it comes to public relations, branding is at the core of everything I do. From words to images, I work hard to create that complete picture clients can be proud of.
  14. 14. ALEXIS CHATEAU PR 14 Websites All websites built by Alexis Chateau PR, are built by me, and hosted on the WordPress platform. www.1viewpoint.com
  15. 15. ALEXIS CHATEAU PR 15 www.mywanderwhy.com
  16. 16. ALEXIS CHATEAU PR 16 www.nowatapress.com
  17. 17. ALEXIS CHATEAU PR 17 www.thehoffmansquadron.com
  18. 18. ALEXIS CHATEAU PR 18 Social Media I oversee the handling of all social media accounts managed by Alexis Chateau PR. I take on Facebook, Twitter, and Instagram accounts. In the past, I also managed Google Plus, LinkedIn, Pinterest, and Tumblr accounts for our clients. Appearance
  19. 19. ALEXIS CHATEAU PR 19 Views I get up to 70,000 views on my Quora blogs every month, with an average of about 20,000 views. In the month this screenshot was taken, I gained more than 43,000 views.
  20. 20. ALEXIS CHATEAU PR 20 Social Media Ads “Teenager backed into the garage door again? – or just you… Don’t worry. We can help you fix it.” - I.S. Enterprise Construction
  21. 21. ALEXIS CHATEAU PR 21 Unique Posts “Sometimes we have to risk a negative to gain something positive in life.” #WednesdayWisdom - My Wander Why
  22. 22. ALEXIS CHATEAU PR 22 Engagement 1,014 likes and 102 comments on my Godigio Facebook comment.
  23. 23. ALEXIS CHATEAU PR 23 Humor “When you get all dolled up, and they cancel at the last minute.”
  24. 24. ALEXIS CHATEAU PR 24 Memes As you’ve probably guessed by now, I love making memes. Here are some original ones I made for the firm, and our clients.
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  29. 29. ALEXIS CHATEAU PR 29 Cohesion After all the fun and jokes though, the main components of branding are uniqueness and uniformity, as this creates cohesion. Here’s how I created that with lifestyle coaching brand, My Wander Why. My Wander Why Website
  30. 30. ALEXIS CHATEAU PR 30 My Wander Why Facebook
  31. 31. ALEXIS CHATEAU PR 31 My Wander Why Twitter
  32. 32. ALEXIS CHATEAU PR 32 Media Relations Media Relations is the bread and butter of public relations. It also happens to be one of the things I’m good at.
  33. 33. ALEXIS CHATEAU PR 33 Featured by Business Insider Recruiter’s Alexa Ranking1: 278 Business Insider Special Feature: A popular lifestyle blogger shares why she decided not to have kids 1 Alexa Ranking: Alexa is a global ranking of websites. The smaller the number, the higher up on a list the website is. For reference, Google’s Alexa Ranking is 1, and indie blogs are usually in the 5 - 25 million ranges. My blog’s Alexa Ranking is 986,683 as of 11.08.17.
  34. 34. ALEXIS CHATEAU PR 34 Featured by NBC News Recruiter’s Alexa Ranking: 845 NBC News Feature: How to Use Instagram to Lose Weight and Get Healthier (Really!)
  35. 35. ALEXIS CHATEAU PR 35 Featured Twice by Recruiter.Com Recruiter’s Alexa Ranking: 75,616 First Feature: 9 Ways to Find your Career Path When You’re Feeling Lost
  36. 36. ALEXIS CHATEAU PR 36 Second Feature: 5 Ways to Stay in Touch with your ‘Silver Medal’ Candidates
  37. 37. ALEXIS CHATEAU PR 37 Featured Twice by My Corporation My Corporation’s Alexa Ranking: 188,296 First Feature: Experts Weigh In: How has luck played a role in starting your business? Second Feature: Experts Weigh In: How are your New Year’s resolutions going?
  38. 38. ALEXIS CHATEAU PR 38 Press Releases Experts claim that people don’t bother to read press releases anymore. Yet… my press releases are the most popular pieces on the Alexis Chateau PR website.
  39. 39. ALEXIS CHATEAU PR 39 New Hire One of the most boring press release types are those announcing new hires, but our new hire announcement for Shadow the PR Cat at Alexis Chateau PR, is still one of our most popular releases. Read the full press release here.
  40. 40. ALEXIS CHATEAU PR 40 Corporate Social Responsibility As the owner of an immigrant-run firm, on February 15th I published a press release showing our intention to support a peaceful boycott. This is another of the most popular releases at the firm. Read the full press release here.
  41. 41. ALEXIS CHATEAU PR 41 Product Release On March 18, 2017, we launched our media relations services. On the 20th, I wrote a press release, now published on the website. Rather than discuss the service, we shared the highlights covering the first month of testing media relations at the firm. Read the full press release here.
  42. 42. ALEXIS CHATEAU PR 42 Big Announcement: Contest Winner I manage a monthly contest at College Mate. At the end of every month, we announce the new winner and promote them on Facebook and Twitter. Read the full press release here.
  43. 43. ALEXIS CHATEAU PR 43 Newsletters If my newsletters don’t entertain and provide value and opportunities to readers, then they’re not worth sending.
  44. 44. ALEXIS CHATEAU PR 44 Big Announcements Read the published newsletter here.
  45. 45. ALEXIS CHATEAU PR 45 Website Copy A website without words is a book without a story. I bring brand stories to life through copy on their websites.
  46. 46. ALEXIS CHATEAU PR 46 Home Page: Nowata Press
  47. 47. ALEXIS CHATEAU PR 47 About Us Page: Alexis Chateau PR Visit the page here.
  48. 48. ALEXIS CHATEAU PR 48 Personnel Bio: Shadow the PR Cat, Goodwill Ambassador at Alex… Visit the page here.
  49. 49. ALEXIS CHATEAU PR 49 Promotional Copy/Services: black CATastrophy: Marketing Plans Visit the page here.
  50. 50. ALEXIS CHATEAU PR 50 Blurb: Job Ad for Junior Designer at Alexis Chateau PR
  51. 51. ALEXIS CHATEAU PR 51 Blurb: Cinderella & the Black Ribbon at Foster Hall PT 1
  52. 52. ALEXIS CHATEAU PR 52 Book Review A reviewer is an opinionated reader.
  53. 53. ALEXIS CHATEAU PR 53 Book Review of Harry Potter Books 1 – 7 Read the full book review here.
  54. 54. ALEXIS CHATEAU PR 54 Fiction Fiction is just another reality, in the mind of the author.
  55. 55. ALEXIS CHATEAU PR 55 Blurbs Read Keeping Secrets at Gravestone Hill here. Read the Moreau Witches PT.4 here.
  56. 56. ALEXIS CHATEAU PR 56 Short Story: Man in the Closet
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  58. 58. ALEXIS CHATEAU PR 58 Read The Man in the Closet here.
  59. 59. ALEXIS CHATEAU PR 59 Editing The difference between good writing and poor writing, is excellent editing.
  60. 60. ALEXIS CHATEAU PR 60 Blog Editing: Group versus Solo Study: The Pros & Cons Before
  61. 61. ALEXIS CHATEAU PR 61 After Read the final piece here.
  62. 62. ALEXIS CHATEAU PR 62 Fiction Editing: September 1836 Before If I could peek through a crack in the ceiling of the Steubenville courtroom in September of 1836, what might I see and hear? Wall sconces glowing with flickering light. Men in dark tail coats, linen shirts, doubled-breasted vests, and pantaloons. Every stitch hand-sewn by a woman. Women in long full dresses, capelets, and bonnets. Every stitch hand-sewn by a woman. Insects buzzing in and out of open windows. The clip-clop of horse hooves on the streets outside. Birds chirping in early autumn trees. Whispers of men and women waiting for court to be called into session. This might be the first time Isabella Huston had ever seen the inside of a courtroom. On this day, decisions made by the common pleas judge could alter her life, including the selection of guardians for her two young children. As if life hadn't been cruel enough to this young lady - so far away from home! Just another hurdle to jump. Another hill to climb. Another smack in the face to further toughen her resilient spirit! It all started over two years ago following the death of her ambitious 35-year-old husband, John Huston. So many more goals they planned to achieve! So quickly they had moved along -- working hard to make once-impossible dreams come true! Then, in a blink of an eye he was gone! She was left to manage the farm, the babies, the hunting, the house. . .everything. . .on her own! How heartbreaking it must have been! And John wasn't all she lost! How much can a woman's heart be called upon to bear? At least five others from Isabella's rural community of Brush Creek Township joined her in the courtroom. James Love, Joseph D. Holmes, bachelor brothers Matt and John Russell, and their cousin, Robert Russell, were all in attendance. Matt and John were natives of Ireland and nephews of the late pioneer Matthew Russell, who died in 1830. Matthew, his wife, Susannah, and their children were among the very first settlers of Brush Creek
  63. 63. ALEXIS CHATEAU PR 63 Township, having migrated from Pennsylvania shortly after 1800. He was also a native of County Tyrone - John and Isabella's homeland. He had family living in land sections all over the Brush Creek valley. John and Isabella had obviously grown close to the large Russell family, particularly Matt and John and Arthur and Sarah, who were all close in age with the Huston's. Yet, Isabella would have no idea at this time that they would one day be kin, when her son married Arthur and Sarah Russell's daughter in 1853. While court was in session, Isabella was likely asked the names and ages of her children. Recorded in the Jefferson County, Ohio Common Pleas Journal H, page 327, Sept. 1836: After If I could peek through a crack in the Steubenville courtroom and see the events of September in 1836, what might I have seen? Wall sconces, perhaps – the flicker of light dancing on the wall as people breathed uneasily in their seats. I picture men in dark tail coats over pantaloons, and double-breasted vests, covering up neatly pressed linen shirts – every stitch of cloth hand-sewn by women in a time when the delicate sex was known for little more than household chores. I picture these women, too, wearing long dresses with full skirts, and flowery caplets. On their heads would be tiny bonnets keeping tame long tresses that had no doubt been teased by an autumn wind. By the window, insects would buzz and squirm their way inside to escape the Ohioan cold. Outside, the clip and clop of horse shoes on the cobble stone pavements would echo loudly, amidst the colorful chirp of birds making
  64. 64. ALEXIS CHATEAU PR 64 song in the flame-colored trees. And as they waited for the court to be called to session, the whispers of men and women would join them – a low buzz growing into an apprehensive clamor of concern. Is that what Isabella Huston saw when she set eyes on the inside of a courtroom, for what may have been the very first time? Before the day’s end, she would leave an altered woman, owing to the decisions of the common pleas judge. The most difficult decision involved the selection of new guardians for the children she had birthed. Such a cruel thing to suffer, and even worse, to suffer it so far away from home. And yet, it was just another hurdle for Isabella, another hill to climb. It all started two years prior, when her husband, John Huston, passed away. An ambitious man, John had worked hard to make a happy home and provide for his family. Then, like a flash of lightning, his light went out and left nothing but darkness where he had shined so brilliantly before. This left Isabella to manage the farm, take care of the children, and manage household duties. In a time when single mothers and independent women were almost unheard of, only her resilient spirit kept her alive. But on this day, John wouldn’t be the only thing she had lost. Today, she would lose their babies as well… At least five others from Isabella’s small, countryside community of Brush Creek Township joined her in the Courtroom. There was James Love; Joseph D. Holmes; bachelor brothers, Matt and John Russell; and their cousin,
  65. 65. ALEXIS CHATEAU PR 65 Robert Russell. Natives of Ireland, Matt and John were nephews of the late pioneer Matthew Russell, who passed away in 1830. Having migrated from Pennsylvania shortly after 1800, Matthew, his wife, Susannah, and their children were among the very first settlers in Brush Creek Township. Matthew was a native of County Tyrone, which was the homeland of John and Isabella. His family had also settled in lands all over the Brush Creek valley. Thus, John and Isabella had developed a strong bond with the Russell family; especially with Matt, John, Arthur and Sarah, who were close in age with the Huston’s. While in court, Isabella was likely asked the name and ages of her children. This must have felt like pouring salt in the wound. Little did she know the one thing that might have given her some small comfort. The Resells’ friendship would soon turn them to kin when her son married Sarah Russel’s daughter in 1853. Recorded in the Jefferson County, Ohio Common Pleas Journal H, page 327, Sept. 1836
  66. 66. ALEXIS CHATEAU PR 66 Blogging & Articles Once a wordsmith, always a wordsmith.
  67. 67. ALEXIS CHATEAU PR 67 Alexa Ranking Most independent websites and blogs fall in the 5 – 25 million Alexa Rank. I launched my personal blog in the summer of 2015. Its Alexa Ranking is 954,893. All the other websites I own also rank in the 2 million ranges, and less.
  68. 68. ALEXIS CHATEAU PR 68 Blog Traffic When it comes to blogging and SEO, I mostly pay attention to my Alexa Ranking. However, traffic is also important. As shown on the left, my personal blog, the most popular one I own, averages 25 views per hour, but can spike to almost 900 views per hour. This screenshot was taking on October 22, 2017 within the WordPress App for Android.
  69. 69. ALEXIS CHATEAU PR 69 Social Media Sharing Great content is unique, entertaining and/or informative, well-articulated, and fact-checked. Great content also encourages people to take action; whether by sharing a post, leaving a comment, or making a purchase. The article above was shared more than 10,000 times on Facebook. The related article pictured to the right was shared on Facebook more than 3000 times.
  70. 70. ALEXIS CHATEAU PR 70 Self-Improvement: How to Make Friends When You Move… Read the full article here.
  71. 71. ALEXIS CHATEAU PR 71 Dating & Relationships: 10 Great First Date Ideas Read the full article here.
  72. 72. ALEXIS CHATEAU PR 72 Personal Essay: Heirlooms without Heirs Read the full article here. Business Insider published a feature on me for a related topic here.
  73. 73. ALEXIS CHATEAU PR 73 Humor: 5 Thoughts We’ve All Had of Our Upstairs Neighbors Read the full article here.
  74. 74. ALEXIS CHATEAU PR 74 Travel Blogging: 5 Things We Learned About Vegas in 5… Read the full article here.
  75. 75. ALEXIS CHATEAU PR 75 Health: Superbugs Resistant to Every Available Antibiotic… Read the full article here.
  76. 76. ALEXIS CHATEAU PR 76 Fitness: 6 Tips to Help You Suffer a Little Less at the Gym Read the full article here.
  77. 77. ALEXIS CHATEAU PR 77 Home Improvement: How to Make Small Spaces Look &… Read the full article here.
  78. 78. ALEXIS CHATEAU PR 78 College Life: 5 Reasons You Shouldn’t Drop Out of College Read the full article here.
  79. 79. ALEXIS CHATEAU PR 79 Animal Rights: Do You Know What Your Food Is Eating? Read the full article here.
  80. 80. ALEXIS CHATEAU PR 80 Social Justice Petition: Punish Sex Offender Charged With… Read the full article here.
  81. 81. ALEXIS CHATEAU PR 81 Blogging Advice: How to Grow your Audience Read the full article here.
  82. 82. ALEXIS CHATEAU PR 82 Media Interview: Sharing Laughs with Kiernan McMullan Read the full article here.
  83. 83. ALEXIS CHATEAU PR 83 Entertainment: 5 Music Marketing Tips from Skrillex & FFTL This post was originally written for and published on Godigio – and was liked by Travis Richter, bandmate of Skrillex, and a founding member of From First to Last (FFTL). Article was later reclaimed and republished on www.alexischateaupr.com as payment for outstanding debts to the firm.
  84. 84. ALEXIS CHATEAU PR 84 Read the full article here.
  85. 85. ALEXIS CHATEAU PR 85 Featured Pieces: Congratulations Shandean: January Winner... Read the full article here.
  86. 86. ALEXIS CHATEAU PR 86 Current Events: Pepsi & Kylie Jenner Stir Up Controversy... Read the full article here.
  87. 87. ALEXIS CHATEAU PR 87 Career Growth: 4 Ways to Succeed as a Career Housewife Read the full article here.
  88. 88. ALEXIS CHATEAU PR 88 Freelancing: 5 Tips for Negotiating a High Price as a… Read the full article here.
  89. 89. ALEXIS CHATEAU PR 89 Business & Entrepreneurship: 5 Inspiring Rags to Riches… Read the full article here.
  90. 90. ALEXIS CHATEAU PR 90 Public Relations & Marketing: Why You Need a Social… Read the full article here.
  91. 91. ALEXIS CHATEAU PR 91 Testimonials Don’t take my word for it. Here’s what others have said about my work.
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  100. 100. ALEXIS CHATEAU PR 100 Find these and other testimonials here.
  101. 101. ALEXIS CHATEAU PR 101 Thank You! Thank you for taking the time to view my portfolio. Please submit all business queries to: Alexis Chateau, CPP alexischateaullc@gmail.com 404-519-0245

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