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Study: The digital world ecosystem of contemporary art in 2018

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What influence does social media have on the Art Market? In 2018, the digital aura can be mapped, measured, and shaped. This is what Alexia Guggémos, art critic and influential marketing consultant, has been studying through her Social Web in Contemporary Art Observatory, Smiling People, since 2011, in partnership with Talkwalker. After having published a guidebook: « An Artist's Guide to Social Media », she accompanies with pedagogy the artists, gallerists, and leaders in their digital leadership.
www.smiling-people.com

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Study: The digital world ecosystem of contemporary art in 2018

  1. 1. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY 0 By alexia_guggemos WHAT INFLUENCE DOES SOCIAL MEDIA HAVE ON THE ART MARKET? #TalkingGalleries #ParisGalleryWeekEnd2018
  2. 2. THE DIGITAL WORLD ECOSYSTEM OF CONTEMPORARY ART AN ONGOING SURVEY 10 KEY EVENTS BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY & TALKWALKER a company indexing more than 150 million local and internaOonal websites
  3. 3. ART COLLECTOR The Philippe Méaille CollecCon stands out as a remarkable representaCon of Conceptual Art 1/10
  4. 4. Yusaku Maezawa CollecCon: In May 2017, the acCvity for Basquiat peaks at +500% 2/10 ART COLLECTOR BASQUIAT PICASSO
  5. 5. ARTCOLLECTOR ARTLOVER ARTDEALER +140% surge in the Art collector communiCes 3/10 ART COLLECTOR
  6. 6. Artcollector vs Artlover Men sCll represent 60,3% of Art collectors 4/10 Men Women ART COLLECTOR
  7. 7. ExhibiOon Living room Bed room Gallery ART LOVER 5/10 Instagram: 42% of photos are shot in museum exhibiCons, and 7% in art galleries
  8. 8. Instagram: Photos with faces get 38% more likes 6/10 And shades of blue appeal 24% more than red ART LOVER
  9. 9. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY 8 @gucci, featuring 24 millions followers on Instagram Art & Fashion inspiraCon 7/10 Artwork ART LOVER
  10. 10. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY 9 @museelouvre, featuring 1.6 million followers on Instagram is the ambassador of French Culture 8/10 ART LOVER
  11. 11. Online reputaCon & Art market Insight: 100,000 arCst profiles ART DEALER 9/10 Maurizio Ca?elan
  12. 12. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY 11 10/10 Discover the online world of art: Artsy phenomenom ART DEALER
  13. 13. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY 12 A French art criOc, Alexia Guggémos is invesOgaOng the current phenomenon of art in social media and its growing influence. www.smiling-people.com THANK YOU FOR YOUR ATTENTION

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