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Keynote Art Moscow Online forum by Alexia GUGGEMOS, CEO Observatory Social Media, “BRAVE NEW WORLD.
ART PHENOMENA ON SOCIAL MEDIA”
Keynote, January 28, 2021 10:15 am GMT (11:15, Paris)
Unlimited access to art ans art-market is what gave society the transition  from offline to online, making social media one of the main channels of communication and sales during the period of self-isolation in 2020. Speaker, Alexia Guggemos.

A wide audience had the opportunity to touch the closed and largely mythologized art market, virtually visiting the exhibitions of musuems and galleries, and purchasing art objects through Instagram and facebook groups. Artists, in turn, were able to exhibit their works on online platforms and marketplaces without intermediairies in the form of a gallery, curator and art dealer, directly communicating with their audience.

What social media tools should market participants look out for? What do artists need to effectively interact with an audience through Instagram? How to build and maintain a positive online reputation on social media?

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ART PHENOMENA ON SOCIAL MEDIA IN 2021

  1. 1. “BRAVE NEW WORLD. ART PHENOMENA ON SOCIAL MEDIA” Keynote, January 28, 2021 10:15 am GMT (11:15, Paris) By Alexia GUGGEMOS, CEO Observatory Social Media French Art journalist and Digital Strategist
  2. 2. 1/12 ALEXIA GUGGEMOS French art criDc and journalist AICA InternaDonal Member CEO The Social Media Observatory, founded in 2011 Studies CollecDng data from the triangulate Of art collectors, art lovers, and art dealers with the input of the digital audience. PublicaDons: « ArDst’s Guide To Social Media » TwiRer @alexia_guggemos Instagram @alexia_guggemos_ www.observatoire-social-media.fr
  3. 3. WORLD MAP OF SOCIAL MEDIA 2020 2/12
  4. 4. LEADING COUNTRIES BASED ON INSTAGRAM AUDIENCE SIZE 2020 3/12 Source: staDsta
  5. 5. INSTAGRAM LIVESTREAMING BOOST IN 2020: An increase of 30% in Instagram users among arDsts during coronavirus quaranDnes. (source: OSM-Artprice) 4/12
  6. 6. STORIES, IGTV, REELS AND LIVE VIDEO… Over 400 million people use stories daily. The volume of live more than doubled in Italy in 2020. (source: Instagram) 5/12
  7. 7. THE MOST INFLUENTIAL ARTISTS ARE…. Banksy (10,6mio) is the most followed arDst not only on Instagram but also the most popular on the web in 2021 ahead David Hockney and Yayoi Kusama. (source: OSM-Talkwalker) 6/12
  8. 8. BOTH VISIBILITY AND REPUTATION ARE AT STAKE: 79% of artlovers on Instagram delved further browsing for addiDonal info. (source: We are Social) 7/12
  9. 9. 1. WORKSHOP VISITS LIVE ON INSTAGRAM: An extra opDon has just been added enabling people to invite up to 3 guests to join them on Instagram Live Streams. 9/12 3 INSTAGRAM FEATURES FOR ARTISTS
  10. 10. 2. INSTAGRAM GUIDES OFFER VIRTUAL TOURS: People can now develop guides on a theme of their own, be it virtual museums or art gallery tours. 10/12
  11. 11. 11/12 3. THE SHOPPING EXPERIENCE: AucDon houses, art galleries and arDsts’ online wares are accessible around the clock. Instagram’s e-commerce success is being built on stories.
  12. 12. DIGITAL GENERATION ART ENGAGING: Art lovers on Instagram are 35-year-old on average, have twice as many followers, follow 2.5 Dmes more accounts than other users. (source: OSM-Digimind) 8/12
  13. 13. The young generaDon’s vision of the art market by is condiDonned by the algorithms, adverDsing, and different countrie’s pracDces of plaiorms. 12/12 INSTAGRAM IS A POOR VENUE FOR ART – LIMITED BY A NARROW VIEW OF THE ART MARKET

Keynote Art Moscow Online forum by Alexia GUGGEMOS, CEO Observatory Social Media, “BRAVE NEW WORLD. ART PHENOMENA ON SOCIAL MEDIA” Keynote, January 28, 2021 10:15 am GMT (11:15, Paris) Unlimited access to art ans art-market is what gave society the transition  from offline to online, making social media one of the main channels of communication and sales during the period of self-isolation in 2020. Speaker, Alexia Guggemos. A wide audience had the opportunity to touch the closed and largely mythologized art market, virtually visiting the exhibitions of musuems and galleries, and purchasing art objects through Instagram and facebook groups. Artists, in turn, were able to exhibit their works on online platforms and marketplaces without intermediairies in the form of a gallery, curator and art dealer, directly communicating with their audience. What social media tools should market participants look out for? What do artists need to effectively interact with an audience through Instagram? How to build and maintain a positive online reputation on social media?

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