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Why did Uber lose the war to Didi? What's the one secret ingredient to marketing in China? Can a western company even begin approaching this tech-enabled market of hundreds of millions of potential users?
In her second week at Covve, our latest intern, Jiuren Zhou, gave the team a crash course in today's China, its massive opportunities and unique challenges.
For more info check out https://inside.covve.com/chinese-market/