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Quel investisseur pour ma Startup?
Alexandre Peyraud
@AlexPeyraud
alexandre.peyraud@debiopharm.com
alexandre@alecent.com
Avant
Informaticien / Développeur, employé de banque
Créateur de Startups: Informatique, Internet, Hébergement
(Server hou...
Généralités sur l’investissement
Pour se rappeler de quoi nous parlons…
Définition de l’investissement
Dictionnaire: Action de placer des capitaux dans une
entreprise afin d’accroître sa product...
Rencontre
Pré-analyse
Due Diligence
Valorisation
Term Sheet (contrat d’engagement)
Rédaction des contrats finaux
Conclusio...
Implique une prise de participation (garantie de
l’investisseur).
Obliger d’informer ses actionnaires.
Le Conseil d’admini...
Les investisseurs
Et moi, et moi, et moi…
Business Angel
Investisseur industriel / stratégique
Familly Office / Corporate investor
Fond d’investissement (VC) / Inve...
Description
Investisseur privé, héritier
ou rentier, ancien cadre
supérieur ou de Startup
réussie
Forces
• Peut amener de
...
Description
Entreprise industrielle (ou
du secteur tertiaire) du
même domaine d’activité
ou intérêt que la Startup
Forces
...
Description
Le Familly Office gère la
fortune privée d’une
famille, ou les liquidités
d’une entreprise pour le
Corporate I...
Description
Les fonds jouent sur l’effet
de «masse» pour
promettre de forts retours
financiers
Forces
• Capacité financièr...
Description
L’état à travers des
instituts de financement
direct ou de
cautionnement
Forces
• Proximité
• Facilité d’accès...
Description
Par l’intermédiaire de
prêts ou de crédits
bancaires
Force
• Souplesse dans les
formes
d’investissements
Capac...
Qui pour quand?
R&D
Produit finalisé
Tests marchés
Premiers revenus
Expansion
Création
Business Angel
Investisseur stratég...
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Be my business angel

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Be my business angel

  1. 1. Quel investisseur pour ma Startup? Alexandre Peyraud @AlexPeyraud alexandre.peyraud@debiopharm.com alexandre@alecent.com
  2. 2. Avant Informaticien / Développeur, employé de banque Créateur de Startups: Informatique, Internet, Hébergement (Server housing), Jeu-vidéo, Finance Aujourd’hui Investissement Startups pour Debiopharm Intervenant HES, Venturelab, Business Creation Consultant Serious gaming, Business Dev, Marketing de l’innovation Mini bio
  3. 3. Généralités sur l’investissement Pour se rappeler de quoi nous parlons…
  4. 4. Définition de l’investissement Dictionnaire: Action de placer des capitaux dans une entreprise afin d’accroître sa production, d’améliorer son rendement; ensemble des capitaux ainsi placés. Réalité de la Startup: Pouvoir faire ce qu’on aime sans se casser les pieds avec des clients. Réalité de l’investisseur: Trouver le prochain Google pour gagner plein d’argent. Investissement
  5. 5. Rencontre Pré-analyse Due Diligence Valorisation Term Sheet (contrat d’engagement) Rédaction des contrats finaux Conclusion chez Notaire / Avocat Argent disponible Déroulement d’un investissement Environ3à6mois
  6. 6. Implique une prise de participation (garantie de l’investisseur). Obliger d’informer ses actionnaires. Le Conseil d’administration (Board) devient le vrai dirigeant de l’entreprise. Perte de pouvoir des fondateurs. Tenir ses engagements. Conséquences de l’investissement
  7. 7. Les investisseurs Et moi, et moi, et moi…
  8. 8. Business Angel Investisseur industriel / stratégique Familly Office / Corporate investor Fond d’investissement (VC) / Investisseur institutionnel Investisseur public Banque Catégories d’investisseurs
  9. 9. Description Investisseur privé, héritier ou rentier, ancien cadre supérieur ou de Startup réussie Forces • Peut amener de l’expertise • Carnet d’adresse • Peut donner un peu de son temps Capacité 50KF à 150KF Buts • Gagner le jackpot • Faire une expérience startup • Faire quelque chose qu’il aime Faiblesses • Petit montant et peu extensible • Donne parfois trop de son temps Provenance des fonds Fortune personnelle Le Business Angel
  10. 10. Description Entreprise industrielle (ou du secteur tertiaire) du même domaine d’activité ou intérêt que la Startup Forces • Comprends vite • Peut amener expertise • Carnet d’adresse • Coaching Capacité 250KF à 5MF Buts • Croissance externe • Ajouter de nouvelles technologies • Restreindre accès de technologies aux concurrents Faiblesse • Propres buts et timing parfois incompatibles avec la Startup Provenance des fonds Liquidités / réserves de l’entreprise, parfois du capital de développement externe pour l’opération L’Investisseur industriel / stratégique
  11. 11. Description Le Familly Office gère la fortune privée d’une famille, ou les liquidités d’une entreprise pour le Corporate Investor Forces • Discrétion • Capacité financière Capacité 100KF à 3MF But • Obtenir un retour financier Faiblesses • Souvent exigeant sans amener autre chose que de l’argent • Incompréhension du monde Startup Provenance des fonds Fortune d’une famille ou liquidités d’une entreprise Familly Office / Corporate Investor
  12. 12. Description Les fonds jouent sur l’effet de «masse» pour promettre de forts retours financiers Forces • Capacité financière • Publicité • Réseau • Aide à l’Exit Capacité 1MF à 10MF (100M$) But • Obtenir un retour financier Faiblesses • Conditions d’investissement dures • Date d’Exit fixe et indépendante de la Startup Provenance des fonds Argent placé par une multitude de plus petits investisseurs Fond (VC) / Institutionnel
  13. 13. Description L’état à travers des instituts de financement direct ou de cautionnement Forces • Proximité • Facilité d’accès Capacité 50KF à 1MF Buts • Création d’emplois • Création richesse locale • Maintient d’un écosystème PME Faiblesses • Lourdeur de l’administratif • Garanties personnelles Provenance des fonds Finances publiques Investisseur étatique / Fond public
  14. 14. Description Par l’intermédiaire de prêts ou de crédits bancaires Force • Souplesse dans les formes d’investissements Capacité 25KF à 1MF But • Faire fructifier l’argent qu’elle possède Faiblesses • Lourdeur de l’administratif • extrêmement «risk averse» • Demande d’avoir déjà des revenus Provenance des fonds Épargnants et fonds propres de la banque Banques
  15. 15. Qui pour quand? R&D Produit finalisé Tests marchés Premiers revenus Expansion Création Business Angel Investisseur stratégique Familly / Corporate Fonds / VCFonds publics BanqueFondateurs

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