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The Innovator's Bookshelf

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A selection of must read books for people involved in innovation and digital strategy, with a small glance on what's inside each book.
Lean Startup, 4 hours workweek, Purple Cow, Personal MBA, Blue Ocean Strategy, Innovator's Dilemma, ...
Warning: Some of these books are even life changing!

Published in: Marketing
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The Innovator's Bookshelf

  1. 1. The Innovator’s Bookshelf
  2. 2. Top 5 - Watch out! These books might impact your life!
  3. 3. Self improvement
  4. 4. • Screw studies (MBA) • Educate yourself • Read the best books • Contains key business concepts
  5. 5. • Invest in yourself • Transform your career • Be the Entrepreneur of your Life • Networking
  6. 6. • Be proactive • Begin with the end in mind • Put first things first • Think win-win • Seek 1st to understand, then to be understood • Synergize • Sharpen the saw • (8) From effectiveness to greatness
  7. 7. • Time management method • To do lists, don’t keep things in mind • Control & perspective • A workflow for everyday to whole life
  8. 8. • What do you really want in your life? • Effectiveness / Parreto principle • Say ‘No’, optimize, delegate, automate • Try things at no cost • Travel the world
  9. 9. • Nobel prize • An amazing light on how we think • Thinking systems, slow & fast
  10. 10. • Master the 5 skills of disruptive innovators • Associating • Questioning • Observing • Experimenting • Networking
  11. 11. Create the Business Model Canvas of your Career!
  12. 12. Management
  13. 13. • 1 day, a penguin discovers that the iceberg the colony is on is melting • Is that true? Some can’t believe it. • Will they disappear if they don’t change? • How to organize the change to another iceberg? • => it’s all about Change Management!!!
  14. 14. • A nice little story about change and how we react to it • Fight the fear and embrace the change • That will lead you to the New Cheese!
  15. 15. • Collaborate to innovate • In the company • Open source • Crowdsourcing • …
  16. 16. • Everybody feels good = good results • One Minute Goal Setting • One Minute Praising • One Minute Reprimand
  17. 17. • If you ever manage people, read it • Face unknown subjects (hiring, end of year reviews…) • Useful tips
  18. 18. Strategy
  19. 19. • How to create uncontested market space and make the competition irrelevant • Opppsite = Red Ocean = each customer you gain is a consumer you ‘stole’ to competition (ex. mobile carriers) • Ex.: Apple – repeatedly, Linkedin, Deezer, Nintendo Wii, Cirque du Soleil…
  20. 20. • When new technologies cause great firms to fail • Sustaining innovation VS Disruptive innovation • Cheaper or better • Niche VS Mass Market • Cable excavators VS Hydraulic excavators • Kodak, Nokia, … Microsoft? • Car manufacturers? (nope, rather Blue Ocean here!)
  21. 21. • Mass advertising is dead • Build Remarkable products or services instead • Be Remarkable yourself! • Staying safe is risky, you have to take risks if you want to succeed
  22. 22. • Startups from 0 to 1 • How to build a different future • Detect what others don’t see • Build product and increment • A mix of all the other books applied to startups
  23. 23. • All about the product adoption / innovation adoption curve • Plus the weird warp zone « Chasm »
  24. 24. • How to grow • When your company needs something or needs to achieve something • Build: in-house team or create new team • Buy it: service providers, SaaS, company acquisition… • Borrow it: partnerships, exchanges…
  25. 25. Methodologies
  26. 26. • More than a book, a movement • Continuous innovation • Fail fast, succeed faster • MVP and the feedback loop • Pivots, growth engines…
  27. 27. • More practical • Iterate on Business Model Canvas • From plan A to… a plan that works!!!
  28. 28. • Get out of the building! • Product-Market fit From the father of Customer Development, quite heavy! More practical
  29. 29. • A creative methodology, 5 steps • Empathize • Define • Ideate • Prototype • Test
  30. 30. Agile & Lean Mgmt
  31. 31. Product & Growth, Love, Money
  32. 32. • Marty Cagan writes also on http://SVPG.com (Silicon Valley Product Group) • Product Management is all about making choices (big ones, micro ones…) • How to make these choices? • How to deal with environment and conflicting demands?
  33. 33. Business Model Canvas, BM innovation, brainstorming and many many tips&tricks!
  34. 34. • Insight in Growth Hacking principles used by startups • How to grow and market a product… without a marketing budget! • Or find more effective ways to grow • Creative Marketing based on tech, product, psychology and… marketing!
  35. 35. The bible of Web Usability
  36. 36. Did you like these slides? You might also like: http://fr.slideshare.net/AlexandreJubien/mobile-­‐revolution-­‐44980072 #MobileRevolution
  37. 37. ThinkMobile Newsletter (Mobile, Innovation, Startups) ajubien @AlexJubien Alex Jubien Mobile Strategist ThinkMobile.fr

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