1. #MobileRevolution
How Mobile Is ChangingYou

2. @AlexJubien
Mobile Strategist
ThinkMobile.fr
Pioneer of mobile
14 years ago
Apps & Mobile Startups
expert
Previously Head
of Mobile at Viadeo
Previously Head
of Mobile at Deezer
Keynote speaker, Lecturer, Trainer, Startups Coach & Advisor

3. 2017, TheYear Of Mobile!

4. 2017, TheYear Of Mobile!

5. Une technologie
sans précédent
dans l’histoire de
l’humanité !
2005
2013

6. A technology
without precedent
in human history!

7. More activated SIM
cards than people on
the planet

8. Higher adoption
than the pen…
(indeed, illiterate people can use mobile)

9. … & higher adoption
than toothbrush!!

10. • Greatest fears of young people:

11. • Our teddy - we touch our mobile 75
times a day
• Dog is no longer man’s best
friend… (it’s mobile, now)
• Nomophobia exists – and growing
• Greatest fears of young people:

12. Smartphone
Addicts ?

13. Revolution
Mobile has profoundly changed our
daily lives, so much that it’s now
an extension of our brains.

14. Why?

15. What are the characteristics
of mobile that made this
happen?

16. Anywhere, Anytime1

17. Including here,
75% !

18. Gender parity

19. Simple equation
= 5 min
= 15 min
= 55 min
= ∞

20. There’s an app for that
iPoo

21. Ok, let’s get serious

22. The 1st ever connected device
that people have on them
at all times

23. Connected COMPUTING device

24. Connected COMPUTING device
=
Solve problems
=
Utility

25. Most of the apps we use
solve problems
for us in real life.

26. Immediacy2

27. 5 h
TV
Weather

28. 5 h
TV Web
5 m
Weather

29. 5 h
TV Web
5 m
Mobile
5 s
Weather

31. Ease of use3

32. Ease of use

33. Reducing Points
Of Friction
4

34. Friction
In digital:Things that prevent users /
consumers from moving forward

35. Anti Friction Services

36. DigitalWorld /
PhysicalWorld
5

37. Real lifeUse of digital

38. Mobile is the magic wand to
digitize everything

49. Mobile is at the heart of the
Internet Of Things
6 Mega-Trends for Mobile in 2015 – by Azetone

50. Photo
Understand
any text
Scan PhysicalWorld
Scan & Buy

51. Photo Micro
Shazam
Scan PhysicalWorld

52. Photo Micro
Waze
Geoloc
Scan PhysicalWorld

53. WithWaze, you can
"sense" the traffic

54. Adding sensors is like
adding to ourselves new
capabilities / powers

55. Superpowers?6

56. Are you telepathic?

57. In fact, we all are…

58. Transmission of thought (v1.0)
This is the 1st super power that mobile brought
to us, thanks to call / SMS / IM

59. Transmission of thought (v1.0)
Making a better transmission of thought
will be very hard.

60. Sci-Fi Is More & More Becoming Just Science

62. Being invicible / healing (0.3)
Calls & SMS help to:
• Fight hunger
• Prevent epidemics
• Synchronize ONGs
• Operate after
natural disasters
• …

63. Being invicible / healing (0.3)
Formerly:
Shepherd travelling in desert
with its herd.
Finally reaches an oasis, but
there’s no water.
Loses half the herd and has
good chances to die too.

64. Being invicible / healing (0.3)
Today:
Shepherd received a mobile
phone call or SMS from his
cousin or another shepherd.
He knows if there’s water, or
which oasis he’d rather reach
instead.

65. These were not in Heroes:

66. Summoning objects (0.1)
Transform your smartphone into a portable 3D printer

67. Elephant’s Memory (0.5)
Evernote

68. Injection Of Knowledge (0.2)
Slideshare
5th Element Movie:
When Liloo wakes up, she
"injects" herself 2K years of
human history.
By looking at many many slides!

69. Btw, VR/AR will be great too,
and maybe disrupt education.
Just remember how you learned
the solar system.
10 mns of VR and a kid of today
has it all!

70. Omnilingualism (0.5)

71. Mobile & Social Networks:
The power to change
the world

73. Occupy Wall Street
Mobile Tools for Protests - CNN

75. ‘I can’t breathe’
= Mobile Video

76. Arab Springs
Role of Social Media in Tunisian & Egyptian Uprisings

77. photo–scmp.org
Hong Kong
Protests
Firechat Enables the
Crowd to Become the
Internet – Bypassing
Central Powers

78. Terrorists Attacks in Paris

79. Collective Awareness / Intelligence
(2.0)

80. #MobileRevolution
• Think about digitizing physical world
• Think utility / solve problems for
users
• Provide people with (super)powers!

81. What’s next?

83. In 1969 at Nasa, computers
were filling a whole room
on the other side of the
building.
And then…

84. Computers are getting
closer to our bodies

85. Google Glasses
(nope – not yet!)

86. Smart Watches

87. Electronic tatoos

88. ID chips

89. Computers are about to
integrate our bodies.

90. So, will we become
machines?

91. Augmented man:
https://www.youtube.com/watch?v=jdERgfgB9Yc

92. You still can visit
SarifIndustries.com
But you have to know this is the
trailer of video game DeusEx
Machina (hence Sci-Fi…)

93. The
next
big
thing
on
mobile
would
be
an
app
that
scans
your
thoughts,
like
you
think
about
something
and
it
does
it
Teenager
on
Twitter
/
estimated
16
yo:

94. Youngsters are ready to have
THEIR THOUGHTS
scanned by an app!!!

95. The
next
big
thing
on
mobile
would
be
an
app
that
scans
your
thoughts,
like
you
think
about
something
and
it
does
it
(Siri,
Google
Now).
Can
be
perfected,
but
already
a
good
start!
Well,
for
now,
it’s
"you
say
something,
it
does
it"

96. Augmented brain (v0.1)

97. And we’re already trying
to shorten the wire
For now, UI is based on touch & eyes.
New attempts: voice, text / chatbots,
conversationnal interfaces…

98. And we’ll look for the
shortest wire…

99. Computers are about to integrate
our bodies, and then our brains!

100. https://fossbytes.com/elon-­‐musk-­‐neuralink-­‐connect-­‐human-­‐brains-­‐computers/

101. So, are you ready to
become machines?

102. What will lead us to
accept this?

103. Remember the PaceMaker

104. The man who will live 1000 years is
already born
Laurent Alexandre – TEDx Paris
https://www.youtube.com/watch?v=KGD-7M7iYzs (put EN subtitles ON)

105. Transhumanism
Man is about to augment
himself thanks to technology.

106. But in fact, we already have a
machine that increases our
abilities – always with us.

107. Mobile is the device that
marks the beginning of
transhumanism!

108. ThinkMobile.fr Newsletter
(Mobile, Innovation, Startups)
ajubien @AlexJubien
Alex Jubien
Mobile Strategist
Dear transhumans, Thx!

109. Inspiration
Tomi Ahonen
Benedict Evans
Laurent Alexandre
Jean Michel Billaut
Marc Andreessen
Vala Afshar
Daniel Burrus
Ajit Jaokar
BG Mahesh
Many thanks to all of them!!!