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3 Gifts My Users Gave Me - Alexandra Draghici - WordCamp Europe 2017

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I thought a user-centered approach was going to benefit the users of my product. And then I realized how much users have given me back in the process. This presentation focuses on three ways in which users have made my life better, by giving me (at least) three gifts:
- The gift of building solid roadmaps
- The gift of teaching efficiently
- The gift of working in a happy team

Published in: Business
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3 Gifts My Users Gave Me - Alexandra Draghici - WordCamp Europe 2017

  1. 1. 3 GIFTS MY USERS GAVE ME ALEXANDRA DRAGHICI @lxdraghici #WCEU
  2. 2. @lxdraghici #WCEU ★ Product manager for CaptainForm, WordPress plugin for building forms ★ In the form building field since 2011, at 123ContactForm ★ Currently a lover of data-driven decisions
  3. 3. @lxdraghici #WCEU “F***UP NIGHTS”
  4. 4. @lxdraghici #WCEU
  5. 5. @lxdraghici #WCEU
  6. 6. @lxdraghici #WCEU
  7. 7. @lxdraghici #WCEU 123CONTACTFORM
  8. 8. @lxdraghici #WCEU ★ Developed many integrations with third party services → one of which is currently being used by 2 people. ★ Spent 6 months implementing a complex piece of interface → that nobody knew how to use. ★ Did custom work without fully understanding the user scenario → and ended up doubling the development time.
  9. 9. @lxdraghici #WCEU FRUSTRATION
  10. 10. @lxdraghici #WCEU USER-CENTERED DEVELOPMENT
  11. 11. @lxdraghici #WCEU ★ Suddenly, we had to analyze and filter so much user input. ★ Our confident assumptions were being contradicted by the actual user feedback. ★ We had to deal with difficult users.
  12. 12. @lxdraghici #WCEU
  13. 13. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS THE GIFT OF TEACHING EFFICIENTLY THE GIFT OF WORKING IN A HAPPY TEAM
  14. 14. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS I E R A C C E M A C E G B D F H
  15. 15. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS VALUE x EFFORT
  16. 16. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS Value ★ How many users are we targeting with this feature? ★ What is their profile? ★ How much will users pay for this feature? ★ Does this feature match the scope of our product? ★ Can we extend this feature in the future?
  17. 17. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS Effort ★ How many developers do we need for the implementation? ★ How much time will the implementation take? ★ What other departments are involved? ★ How easily can we promote this feature? ★ What kind of maintenance will this feature require?
  18. 18. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS Value Effort Feature 1 + + Feature 2 + + Feature 3 + + +
  19. 19. @lxdraghici #WCEU THE GIFT OF BUILDING SOLID ROADMAPS 1. Generating → 2. Validating → 3. Prioritizing ⇒ The most valuable roadmap for your product
  20. 20. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY “Alexandra, Thanks for the note, so the app in SR is that an SC app or an MC app? I assume it is not your current HX listing app because we still need paperwork for that app to get submitted in SC as MS app in AX.”
  21. 21. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY
  22. 22. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY PRODUCT KNOW-HOW TERMINOLOGY TECHNICAL SKILLS CULTURE INDIVIDUALITY
  23. 23. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY DIVERSITY
  24. 24. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY ★ Do I really understand what the user needs? ★ What is the minimum information that the user has at this point? ★ Am I using the simplest words/elements to explain things? ★ Are we working towards the goal in a logical way? ★ Have I managed to establish a pattern for the future?
  25. 25. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY Growing user retention = teaching users how they can get value from our product and achieve their objectives.
  26. 26. @lxdraghici #WCEU THE GIFT OF TEACHING EFFICIENTLY Being a good teacher = communicating valuable information in a way that relates to the person who is receiving it.
  27. 27. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM
  28. 28. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM CONTEXT = PURPOSE
  29. 29. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM CLIENTS vs. TEAM
  30. 30. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM ★ Who are we doing this for? Harvey. ★ What does Harvey do? He is a successful lawyer. ★ What makes him successful? His brains and his efficiency. ★ Why does he need our forms? To automate contract generation. ★ How will custom PDF templates help him? He’ll be able to design contracts in any way he needs to.
  31. 31. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM ★ Knowing the details → makes things predictable. ★ Predictable things → make us feel safe. ★ Feeling safe → makes us comfortable. ★ Being comfortable → helps us speak up. ★ Speaking up → helps us feel valued.
  32. 32. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM
  33. 33. @lxdraghici #WCEU THE GIFT OF WORKING IN A HAPPY TEAM
  34. 34. @lxdraghici #WCEU ★ Build solid roadmaps → by welcoming user feedback ★ Teach efficiently → by embracing user diversity ★ Work in a happy team → by discussing user scenarios
  35. 35. @lxdraghici #WCEU STAY RESPONSIBLE
  36. 36. @lxdraghici #WCEU STAY KIND
  37. 37. @lxdraghici #WCEU STAY IN LOVE
  38. 38. @lxdraghici #WCEU THANK YOU!

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