Interview With Kate SweeneyBrand, Buying and Marketing Graduate Programme
What Kate said about the Boots application process:I studied Chemistry at the University of            I found the online ...
Induction week:After joining the company, I attended an          My task was to recommend how makeinduction week along wit...
Time in store:Following our induction, I spent five   After a while, I was made a team leader ofmonths in store in the fla...
Kate’s first placement:“It was a huge learning curve,but looking back, I achieved alot in a year.”In the January after joi...
Kate’s second placement:“My second placement in theBrands department allowed me tofurther build on my experience. I       ...
Kate’s position as Assistant Brand Manager forBoots Pharmaceuticals:This role required me to have a deep              In t...
How Kate felt about relocating:I moved from Oxfordshire to join Boots, and   I visited Nottingham shortly beforenow live i...
What Kate receives beyond her day-to-day role:“During the programme, I have taken                                   Role p...
Kate’s overall experience:Overall, I have really enjoyed the graduate             “I recommend that newscheme as it has be...
Visit   Boots.JobsTo Find Out More
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Interview With Kate Sweeney

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Interview With Kate Sweeney
Brand, Buying and Marketing Graduate Programme
What Kate said about the Boots application process:
I studied Chemistry at the University of Sheffield. I found the Boots Brand,
Buying graduate and Marketing scheme online and applied as I love the brand
and already shop at Boots. I am also interested in working in retail as I think
it is a fast-paced, interesting and varied environment.

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Interview With Kate Sweeney

  1. 1. Interview With Kate SweeneyBrand, Buying and Marketing Graduate Programme
  2. 2. What Kate said about the Boots application process:I studied Chemistry at the University of I found the online application processSheffield. I found the Boots Brand, Buying and was simple and easy to follow.Marketing graduate scheme online and Following this, I had a telephoneapplied as I love the brand and already shop interview before being invited to anat Boots. I am also interested in working in assessment centre, where I took partretail as I think it is a fast-paced, interesting in several exercises, both in a team andand varied environment. independently, written and presented. Online Telephone Assessment Application Interview Centre
  3. 3. Induction week:After joining the company, I attended an My task was to recommend how makeinduction week along with the other 7 better use of space in stores for fragrancegraduates on the Brand, Buying and sets at Christmas. I spent 3 days with myMarketing scheme. During this time, we team, researching and meeting with peopleworked as a team to complete a real-life from various areas of the business to putbusiness task. together recommendations on how to improve the system. These were then presented to senior business leaders at the Meetings end of the week. Recommendations “It was crucial to speak to Research with other people across the business to help gain insight Presentation and ideas, as I came into the business not knowing how much was possible.”
  4. 4. Time in store:Following our induction, I spent five After a while, I was made a team leader ofmonths in store in the flagship in the Christmas section of the store, where ILeicester, getting to know all the was responsible for allocating workload todifferent departments. my team, ensuring that the team delivered excellent customer care and ensuring that the Christmas section was fully stocked and presentable at all times.“I learnt a lot during this time,and really enjoyed the ExcellentChristmas period as it is the Team Allocating Customer Leader Workloadbusiest and most exciting time” Care
  5. 5. Kate’s first placement:“It was a huge learning curve,but looking back, I achieved alot in a year.”In the January after joining Boots, I returned to I was required to work with both Boots-ownthe office to begin my first placement in the brand and external suppliers to develop theAccessories Trading Team. Here, I was an best product range for customers, ensuringAssistant Buying Manager for hosiery. that the pricing, promotion and distribution strategy was optimised.I had control of a category budget, which meantthat I made decisions which had a real andimmediate impact on the area. In this role it was Pricingcrucial that I was reactive to changes in the Promotionmarket, keeping an eye on latest trends andcompetitor activity to ensure that Boots Distributioncontinued to respond to the needs of customers.
  6. 6. Kate’s second placement:“My second placement in theBrands department allowed me tofurther build on my experience. I Developingbecame an Assistant Brand BootsManager for Boots Pharmaceutical brandPharmaceuticals.”This role had a core focus on developing theBoots Pharmaceuticals brand, by clearly Maximisingidentifying the role the brand plays within each areas Boots takes the leadcategory and maximising the areas where Boots rolePharmaceuticals takes the lead role, throughproduct innovation and marketing support. Marketing Product support innovation
  7. 7. Kate’s position as Assistant Brand Manager forBoots Pharmaceuticals:This role required me to have a deep In this role, I had to work closely with aunderstanding of the consumer and the market, number of different functions such asso that I could identify unmet consumer needs Supply, Regulatory, Trading and Marketingand respond to these through product in order to deliver against these actions.development, packaging/claim updates ordevelopment of the communications plan. “I felt this was a really interesting role as Boots Understanding Identify Respond Pharmaceuticals has only recently been established and it was great to be part of the team driving awareness for the brand.”
  8. 8. How Kate felt about relocating:I moved from Oxfordshire to join Boots, and I visited Nottingham shortly beforenow live in the centre of Nottingham. moving there to look at the area and the property available for rent. I found that several other graduates moved to the area and they all shared useful hints and tips. I find the city great to live in, with lots to do.“Boots provided me withinformation about the differentareas available and where thingsare.”
  9. 9. What Kate receives beyond her day-to-day role:“During the programme, I have taken Role playpart in core training. We received some Grouptechnical training on how to use the Problem analysis for solving personalvarious systems and commercial training developmenton budgeting and negotiation.” Leadership and team working skillsWe also received learning courses in the Peak I have also taken part in some projects workingDistrict to develop leadership and team working with the other graduates from otherskills. These courses were fantastic and provided departments on the Brand, Buying andan extra element of support. They comprised of Marketing scheme, additional to the scope ofexercises in problem solving, and role play, my job. This has allowed me to get involved infollowed by group analysis to identify personal organising the annual conference for Bootsareas for development. suppliers and an event run in aid of the Boots charity The Benevolent Fund.
  10. 10. Kate’s overall experience:Overall, I have really enjoyed the graduate “I recommend that newscheme as it has been based around real on-the-job experience, which I feel is the best way to graduates at Boots be open tolearn. The work has been fast-paced and exciting different opportunities and upand I love to see the results of my work land in for a challenge.”stores and delight customers. I also feel that asBoots is such a large company, there is a hugerange of job opportunities for graduates cominginto the business. Although the program was full on and there is lots expected of you, the rewards are worth it. It felt great to see my work come to fruition. I recommend building a big network of contacts, as this allows you to get work done much faster in an organisation as big as Boots!
  11. 11. Visit Boots.JobsTo Find Out More

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