Smartphone Research MENA

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Brief look at smartphone attitudes and numbers in key MENA markets of UAE, Saudi and Egypt

Smartphone Research MENA

  1. 1. Smartphone research<br />Focus UAE / KSA / EGY<br />
  2. 2. 45% of MENA Internet users use mobile phones to access the Internet. (50% in UAE)<br />Mobiles used for email (71%), social networking (34%), news & weather (29%), sports news (29%) and hobbies (25%)<br />85% of MENA mobile Internet users surveyed have downloaded apps<br />57% of MENA mobile Internet users plan to buy a tablet device<br />
  3. 3. High demand for smartphones<br />70% of smartphone users are likely to upgrade within 12 months<br />54% of Non smartphone users plan to get one within 12 months<br />41% of respondents in GCC own 2 or more smartphones<br />
  4. 4. Smartphone models<br />
  5. 5. Mobile Browser stats UAE<br />
  6. 6. Mobile Browser Stats KSA<br />
  7. 7. Mobile Browser Stats EGY<br />
  8. 8. A quick survey of 117 people revealed:<br />22% of people surveyed cannot confidently answer “What is 3G ?”<br />91% of people expressed a clear interest in learning more about the capabilities of phones<br />13% of people don’t know that smartphones have a chip<br />36% are not aware that chips affect phone performance<br />78% believe that the operator and network is responsible for speed and performance of phone<br />
  9. 9. Do you know what a smartphone is?<br />
  10. 10. Do you know what 3g means in the context of phones?<br />
  11. 11. Do you feel you would like more information about phones so that you're not just picking based on price?<br />
  12. 12. How do you decide which smartphone to buy?<br />
  13. 13. Once you've purchased the phones do you continue to read the same recommendations as you did before getting the phone?<br />
  14. 14. Once you've purchased the phone do you participate in recommendations and reviews about it to help others?<br />
  15. 15. Are you aware that smartphones have a chip?<br />
  16. 16. Are you aware the quality of the chip affects the performance of the phone?<br />
  17. 17. Do you believe that the telco operator and the network is largely responsible for the performance of your phone?<br />
  18. 18. If you have a work bb are you still interested in other smartphones?<br />
  19. 19. References<br />references<br />
  20. 20. Survey sent out on smartphones via this link http://www.surveymonkey.com/s/ZY7TBTS<br />N-118<br />Mobile Browser stats taken from http://gs.statcounter.com/<br />references<br />

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