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Apple leads mobile internet      traffic in MENA
Percent Share of all mobile internet              traffic           44.2                          apple                   ...
Percent share of all mobile internet      traffic by Apple device                  2                             iphone   ...
Apple’s Percentage share of all mobile      internet traffic by country        70        60        50        40        30 ...
IPAD – percentage share of all mobile  traffic (lead device in that country)        35        30        25        20      ...
Iphone – percentage share of all   mobile traffic (lead device)     35     34     33     32     31     30     29     28   ...
Apple devices account for 61.1% of ALL mobile                   traffic in Lebanon, with iphone being the preferred       ...
So what should my mobile strategy                 be?• Apple devices optimized for mobile browsing• Develop apps for funct...
References• Data taken from press release of Effective  Measure mobile internet study carried out  during October 2011• ht...
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Apple Leads Mobile Internet Traffic In Mena

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A quick look at Apples dominance over mobile internet in the MENA region

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Apple Leads Mobile Internet Traffic In Mena

  1. 1. Apple leads mobile internet traffic in MENA
  2. 2. Percent Share of all mobile internet traffic 44.2 apple the rest 55.8
  3. 3. Percent share of all mobile internet traffic by Apple device 2 iphone 24.1 ipad 29.6 ipod
  4. 4. Apple’s Percentage share of all mobile internet traffic by country 70 60 50 40 30 20 10 0 Saudi UAE Lebanon
  5. 5. IPAD – percentage share of all mobile traffic (lead device in that country) 35 30 25 20 15 10 5 0 UAE Jordan Egypt
  6. 6. Iphone – percentage share of all mobile traffic (lead device) 35 34 33 32 31 30 29 28 27 Saudi Lebanon
  7. 7. Apple devices account for 61.1% of ALL mobile traffic in Lebanon, with iphone being the preferred device. 29.9% of ALL mobile traffic comes from the iphone 29.9%70605040302010 0 Saudi UAE Lebanon
  8. 8. So what should my mobile strategy be?• Apple devices optimized for mobile browsing• Develop apps for function and utility• Utilize mobile ad networks to drive traffic• For Saudi and Lebanon focus on• For Egypt, Jordan, UAE focus on
  9. 9. References• Data taken from press release of Effective Measure mobile internet study carried out during October 2011• http://gigaom.com/apple/apple-devices- winning-big-in-the-middle-east-and-north- africa/

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