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The X Tool
I WANT TO Believe
@AlexTachalova
I feel good!
@AlexTachalova
We were tricked.
It’s not our X Tool
After 2 weeks…
@AlexTachalova
@AlexTachalova
We don’t want to spend time on
making an informed decision
@AlexTachalova
1
@AlexTachalova
2
1
@AlexTachalova
@AlexTachalova
@AlexTachalova
Our knowledge base (the bigger, the better)
Expert Opinions
Market Trends
Our Decision is Based on:
@AlexTachalova
Search for
@AlexTachalova
Comparing the tools: 20 mins
On what we pay attention to:
• Website Design
• Tools Interface
• Social Approval/Testimonials
• Price
• Range of Data/Met...
Price
LastUpdate
Interface
Data
Customization
Rangeof
data/metrics
SocialApproval
Support
API
$199 Dec.
2014
6 No 7 8 Yes ...
Comparing the tools: 1 week
Q1
Can I trust the numbers?
@AlexTachalova
Method of Calculation:
Exported data from Tool (around 5k
keywords from each tool)
Exported the same keywords from Google
...
Spyfu
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsbags
michaelkorswatch
michealkors
michaelkorsshoe...
Searchmetrics
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsbags
michaelkorspurses
michaelkorswatch
m...
SEMrush
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsbags
michaelkorspurses
michaelkorswatch
michael...
Keywordtool.io
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorsoutlet
michaelkorsbags
michaelkorspurses...
Keyword Eye
0
50000
100000
150000
200000
250000
michaelkorsoutlet
michaelkorsbags
michaelkorsshoes
michaelkorswallet
micha...
Wordtracker
0
50000
100000
150000
200000
250000
michaelkorshandbags
michaelkorspurses
michaelkorsbags
michaelkorswatch
mic...
Wordtsream
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
michaelkorsshoes
michaelkorsboots
michaelko...
Q2
Was it easy to collect the
data via tools?
@AlexTachalova
London vs Saint-Petersburg
What I consider here:
Number of results which I get via one export
Understanding columns
General navigation
Additional fea...
Tools Name
Nb of
Results via
Export for
Kw “michael
kors”
Understanding
Columns (from 1
to 10)
General
Navigation Score
(f...
Q3
How many new keywords I
can find across all those
tools?
@AlexTachalova
New Keywords (%)
74% 73% 73%
58%
54%
39%
27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
@AlexTachalova
Q4
Whether those new
keywords are useful?
@AlexTachalova
Spyfu
0%
10%
20%
30%
40%
50%
60%
10-100 100-1000 1000+ Not in Database
@AlexTachalova
Searchmetrics
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10-100 100-1000
@AlexTachalova
SEMrush
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10-100 100-1000
@AlexTachalova
Keywordtool.io
0%
10%
20%
30%
40%
50%
60%
0 10-100 100-1000
@AlexTachalova
Keyword Eye
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10-100 100-1000
@AlexTachalova
Wordstream
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
0 10-100 Not in Database 100-1000
@AlexTachalova
Wordtracker
0%
10%
20%
30%
40%
50%
60%
70%
0 10-100 100-1000 1000+ Not in
Database
@AlexTachalova
Our Today Winner?!
@AlexTachalova
bit.ly/tools_comparison
@Alextachalova
Alextachalova.com
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We use hundreds of tools and even know of thousands. But the main problem is that we have around twenty different softwares that provide absolutely the same or at least very similar solutions. All of these tools may look great, have nice interfaces, and provide actionable insights with understandable, at-a-glance reports, but can you rely on them? So you select one and what happens? The data comes out as absolute crap! Luckily, this session is designed to help you avoid this scenario by informing you of the current state of various tools.

Published in: Marketing
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  1. 1. The X Tool I WANT TO Believe @AlexTachalova
  2. 2. I feel good! @AlexTachalova
  3. 3. We were tricked. It’s not our X Tool After 2 weeks… @AlexTachalova
  4. 4. @AlexTachalova
  5. 5. We don’t want to spend time on making an informed decision @AlexTachalova
  6. 6. 1 @AlexTachalova
  7. 7. 2 1 @AlexTachalova
  8. 8. @AlexTachalova
  9. 9. @AlexTachalova
  10. 10. Our knowledge base (the bigger, the better) Expert Opinions Market Trends Our Decision is Based on: @AlexTachalova
  11. 11. Search for @AlexTachalova
  12. 12. Comparing the tools: 20 mins
  13. 13. On what we pay attention to: • Website Design • Tools Interface • Social Approval/Testimonials • Price • Range of Data/Metrics • API • Support • The last Update date @AlexTachalova
  14. 14. Price LastUpdate Interface Data Customization Rangeof data/metrics SocialApproval Support API $199 Dec. 2014 6 No 7 8 Yes ? FREE ? 3 No 6 8 ? ? $15 ? 7 Yes 10 6 Yes ? $69.9 5 Apr. 2015 7 ? 7 8 Yes Yes $99 ? 8 Yes 7 6 Yes Yes
  15. 15. Comparing the tools: 1 week
  16. 16. Q1 Can I trust the numbers? @AlexTachalova
  17. 17. Method of Calculation: Exported data from Tool (around 5k keywords from each tool) Exported the same keywords from Google Keyword Planner and match numbers @AlexTachalova
  18. 18. Spyfu 0 50000 100000 150000 200000 250000 michaelkorshandbags michaelkorsbags michaelkorswatch michealkors michaelkorsshoes michaelkorsboots michaelkorspurse michaelkorsmens… michaelkorsoutlet… michaelkors michaelkorssunglasses michaelkorsdiaperbag michaelkorswatches… michaelkorswomens… michaelkorsperfume kors michaelkors… michaelskors michaelkorscoats Spyfu Local monthly searchers Keyword Planner @AlexTachalova
  19. 19. Searchmetrics 0 50000 100000 150000 200000 250000 michaelkorshandbags michaelkorsbags michaelkorspurses michaelkorswatch michaelkorsshoes michaelkorsboots michaelkorswallet michaelkorspurse michaelkorsmens… michaelkorscrossbody michaelkorsoutlet… michaelkorssunglasses macysmichaelkors michaelkors… michaelkorsbag michaelkorsdiaperbag michaelkorssandals Searchmetrcis Search Volume Keyword Planner Search Volume @AlexTachalova
  20. 20. SEMrush 0 50000 100000 150000 200000 250000 michaelkorshandbags michaelkorsbags michaelkorspurses michaelkorswatch michaelkorsshoes michaelkorswallet michaelkorsboots michaelkorspurse michaelkorscrossbody michaelkorsmens… michaelkorsoutlet… michaelkorssunglasses macysmichaelkors michaelkorssandals michaelkorsbackpack michaelkors… michaelkorsbag michaelkorsdiaperbag michaelkorscom michaelkorshamilton SEMrush Search Volume Keyword Planner @AlexTachalova
  21. 21. Keywordtool.io 0 50000 100000 150000 200000 250000 michaelkorshandbags michaelkorsoutlet michaelkorsbags michaelkorspurses michaelkorswatch michaelkorsshoes michaelkorsboots michaelkorswallet michaelkorscrossbody michaelkorsmens… michaelkorsoutlet… michaelkorsdiaperbag michaelkors… michaelkorssunglasses michaelkors.com michaelkorsbackpack michaelkorsfactory… michaelkorshamilton michaelkorsjetset… michaelkorsperfume Keywortool.io Search Volume Keyword Planner Search Volume @AlexTachalova
  22. 22. Keyword Eye 0 50000 100000 150000 200000 250000 michaelkorsoutlet michaelkorsbags michaelkorsshoes michaelkorswallet michaelkorspurse michaelkorscrossbody michaelkorsmens… macysmichaelkors michaelkorsoutlet… michaelkorssunglasses michaelkorsdiaperbag michaelkorscom michaelkorssandals michaelkors… michaelkorsbag michaelkorsbackpack Keywordeye Search Volume Keyword Planner Search Volume @AlexTachalova
  23. 23. Wordtracker 0 50000 100000 150000 200000 250000 michaelkorshandbags michaelkorspurses michaelkorsbags michaelkorswatch michaelkorsshoes michaelkorswallet michaelkorsboots michaelkorsoutlet… michaelkorsmens… michaelkorspurse michaelkorssunglasses michaelkorscrossbody michaelkorswatches… michaelkorshamilton michaelkorsrose… michaelkorsfactory… michaelkorssandals michaelkors… michaelkorsbackpack Wordtracker Search Volume Keyword Planner Search Volume @AlexTachalova
  24. 24. Wordtsream 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 michaelkorsshoes michaelkorsboots michaelkorssunglasses michaelkorscom michaelkorsdiaperbag michaelkorswallets michaelkorsperfume michaelkorsrose… michaelkorsrainboots michaelkorscoats michaelkorsglasses michaelkorssneakers michaelkorsjewelry michaelkorsearrings michaelmichaelkors michaelkorssatchel Wordstream Search Volume Keyword_Planner @AlexTachalova
  25. 25. Q2 Was it easy to collect the data via tools? @AlexTachalova
  26. 26. London vs Saint-Petersburg
  27. 27. What I consider here: Number of results which I get via one export Understanding columns General navigation Additional features of filtering/grouping @AlexTachalova
  28. 28. Tools Name Nb of Results via Export for Kw “michael kors” Understanding Columns (from 1 to 10) General Navigation Score (from 1 to 10) Additional features Spyfu 116 8 8 Yes Searchmetrics 5000 8 8 No SEMrush 5600 10 8 Yes Keywordtool.io 852 10 10 No Keyword Eye 100 10 6 Yes Wordstream 2400 10 6 No Wordtracker 4500 10 10 Yes
  29. 29. Q3 How many new keywords I can find across all those tools? @AlexTachalova
  30. 30. New Keywords (%) 74% 73% 73% 58% 54% 39% 27% 0% 10% 20% 30% 40% 50% 60% 70% 80% @AlexTachalova
  31. 31. Q4 Whether those new keywords are useful? @AlexTachalova
  32. 32. Spyfu 0% 10% 20% 30% 40% 50% 60% 10-100 100-1000 1000+ Not in Database @AlexTachalova
  33. 33. Searchmetrics 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10-100 100-1000 @AlexTachalova
  34. 34. SEMrush 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 10-100 100-1000 @AlexTachalova
  35. 35. Keywordtool.io 0% 10% 20% 30% 40% 50% 60% 0 10-100 100-1000 @AlexTachalova
  36. 36. Keyword Eye 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10-100 100-1000 @AlexTachalova
  37. 37. Wordstream 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0 10-100 Not in Database 100-1000 @AlexTachalova
  38. 38. Wordtracker 0% 10% 20% 30% 40% 50% 60% 70% 0 10-100 100-1000 1000+ Not in Database @AlexTachalova
  39. 39. Our Today Winner?! @AlexTachalova
  40. 40. bit.ly/tools_comparison
  41. 41. @Alextachalova Alextachalova.com

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