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Smart link building how to stop following best practices and start getting links

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I’m not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. I’ll give you something way better. I share my 3+ years of experience in building links and uncover how exactly we land links for our clients (including their commercial pages). With the help of my shared strategies, you can start getting links faster and easier (however, not effortlessly!). The biggest plus of my link building approach is that you don’t need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you could spot which sites you need to reach out to.

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Smart link building how to stop following best practices and start getting links

  1. 1. How to Stop Following Best Practices and Start Getting Links
  2. 2. 5 years ago... @AlexTachalova Link Building Best Practices Me
  3. 3. Time passed... @AlexTachalova Stoppedfollowing best practices
  4. 4. @AlexTachalova
  5. 5. @AlexTachalova We don’t just build links, we build relationships
  6. 6. Our clients @AlexTachalova
  7. 7. Our clients @AlexTachalova
  8. 8. over meLinksRain @AlexTachalova
  9. 9. How could you build links? @AlexTachalova Buy links Digital PR Email outreach link building
  10. 10. Buy links @AlexTachalova PROS CONS Allows tobuild tons of links within a short period of time Sitesthat are selling links are doing it on a scale Such links don’t include top- notch industry sites You need todisavow those links some time later
  11. 11. Digital PR @AlexTachalova PROS CONS High-quality links including media outlets Making your brand more visible toyour target audience Veryexpensive (starting from 10-20KUSD) Requires some time Links will be referring toyour main page or a page with PR content
  12. 12. Email Outreach Link Building @AlexTachalova PROS CONS Quality and relevant links You could build links to nearly any page including commercial &category pages Helps you build relationships with your industry peers Verytime consuming Requires tons of specific skills and knowledge
  13. 13. @AlexTachalova CONS  Allows to build tons of links within a short period of time  Sites that are selling links are doing it on a scale  Such links don’t include top- notch industry sites  You need to disavow those links some time later PROS Buy links Digital PR CONS  High-quality links including media outlets  Making your brand more visible across your target audience  Very expensive (starting from 10-20K)  Requires some time  Links will be referring to your main page or a page with PR content PROS  Quality and relevant links  You could build links to nearly any page including commercial & category pages  Building relationships with your industry peers PROS Email outreach link building CONS  Very time consuming  Requires tons of specific skills and knowledge
  14. 14. @AlexTachalova
  15. 15. @AlexTachalova Email Outreach Link Building RELEVANCY  Scraping SERPs  Broken link building  Analyzing competitors’  AND many others
  16. 16. @AlexTachalova Traditional Email Outreach being a SPAMMER =
  17. 17. 8,5% of outreach emails receive a response. @AlexTachalova US Russia
  18. 18. A few more things @AlexTachalova  In a B2B niche the number of sites with a decent DR/DA doesn’t go beyond 20k  1k referring domains is okay. BUT
  19. 19. @AlexTachalova SMART EMAIL OUTREACH LINK BUILDING
  20. 20. @AlexTachalova
  21. 21. @AlexTachalova SMART Email Outreach RELEVANCY TRUST
  22. 22. @AlexTachalova SMART Email Outreach  Review your circles (partners, clients, and subscribers)  Check your social media followers  People who have ever mentioned your brand before  Industry groups and communities
  23. 23. @AlexTachalova SMART: Review your circles  Export your clients and subscribers database Step 1. Assemble a list of clients, subscribers, and partners  Export all the email addresses from Gmail
  24. 24. @AlexTachalova SMART: Review your circles Export contacts from Gmail
  25. 25. @AlexTachalova SMART: Review your circles Step 2. Get the domain names from the list of email addresses
  26. 26. @AlexTachalova SMART: Review your circles Step 2. Use VLOOKUP formula to get rid of free email providers https://gist.github.com/tbrianjones/5992856/
  27. 27. @AlexTachalova SMART: Review your circles Step 3. Filter out irrelevant sites: Ahrefs Batch Analysis Tool
  28. 28. @AlexTachalova SMART: Review your circles Step 3. Filter out irrelevant sites: Majestic Bulk Checker
  29. 29. @AlexTachalova SMART: Review your circles Step 3. Filter out irrelevant sites: BuzzSumo
  30. 30. @AlexTachalova SMART: Check your social media followers Export your LinkedIn connections
  31. 31. @AlexTachalova SMART: Check your social media followers Export your Twitter connections
  32. 32. @AlexTachalova SMART: Industry groups/communities  Facebook private groups (B2B bloggers Boost group, Ahrefs Insider, and so on)  Private Slack channels including paid ones  LinkedIn closed groups  Communities like Zest
  33. 33. @AlexTachalova Finally, it’s time to send emails
  34. 34. 99,9% of emails is missing @AlexTachalova CARROTvalue
  35. 35. @AlexTachalova Outreach Email #1
  36. 36. @AlexTachalova Outreach Email #2
  37. 37. @AlexTachalova Outreach Email #3
  38. 38. @AlexTachalova Outreach Email #4
  39. 39. @AlexTachalova How do we land links?  We don’t send mass emails (only carefully written personalized emails)  We prefer to bring value (e.g. links) and then only ask about giving a link back to our content  Our link building partners are willing to work with us on a long-term basis
  40. 40. @AlexTachalova Robbie Richards Round-up strategy
  41. 41. @AlexTachalova We built 30+ links in less than 2 weeks  Helped our partner to put together a gigantic round-up post  Among experts who contributed to it, there were a good number of people that were willing to link to our client’s content (we did it on purpose)  Once a round-up post went live, I sent out many email where I was asking about the possibility of linking back to our client’s blog post.
  42. 42. @AlexTachalova Hint: How to build top-notch linksExperts that do guest blogging regularly
  43. 43. @AlexTachalova Want to learn more? https://digitalolympus.net/email-outreach/ https://www.searchenginejournal.com/find-responsive-link- building-targets/310801/ https://www.searchenginejournal.com/email-outreach- tips/301207/ https://www.robbierichards.com/seo/13-killer-link-building- strategies/ https://venngage.com/blog/increase-blog-traffic/#3 https://conversionxl.com/blog/link-building-strategy/ https://mangools.com/blog/email-outreach-tips-for-link-building/
  44. 44. @AlexTachalova BONUS Yo! Have a B2B site? Drop me a message!
  45. 45. @AlexTachalova THANK YOU! bit.ly/alex-linkedin @AlexTachalova alextachalova@gmail.com Alextachalova.com /DigitalOlympus.net

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