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Reactivating Twitter accounts: proven techniques and methods - BrightonSEO April 2016

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I mostly deal with my clients’ dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.

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Reactivating Twitter accounts: proven techniques and methods - BrightonSEO April 2016

  1. 1. Reactivating Twitter Accounts: Proven Methods and Techniques
  2. 2. Twitter? What’s the point?
  3. 3. It’s working! Amazing!
  4. 4. Twitter is for business! We can’t ignore it!
  5. 5. How can you activate your dormant Twitter and expand its effectiveness?
  6. 6. 1. Build your audience 3. Check results 2. Establish effective engagement The Wheel of Twitter Success
  7. 7. Build an Audience
  8. 8. My current audience is small
  9. 9. But it’s a relevant audience
  10. 10. Build a RELEVANT audience
  11. 11. Getting relevant followers: • Your subscribers database (leads and clients) • Searching for new followers • Analyzing competitors’ followers
  12. 12. How to turn your clients emails into Followers?
  13. 13. Full Contact API
  14. 14. Use this simple tool to get the Twitter Handles: http://bit.ly/brightonseo_tool
  15. 15. Use Listpedia to add Twitter handles to a list:
  16. 16. Pro Tip Use Twitter API to speed up the process!
  17. 17. Searching for new Followers with Buzzsumo:
  18. 18. Searching for new Followers with Followerwonk:
  19. 19. Analyzing competitors’ Followers: • Crowdfire • Followerwonk • Buzzsumo • RivalIQ
  20. 20. Pro Tip Find and copy only relevant users!
  21. 21. Engage your audience
  22. 22. Should I Tweet about Boobs or Cats? I have no idea…
  23. 23. Here are some options for tweets: • Industry news • Posts from tops sites in my niche • My company products/services • My company news • Content where your company/services were mentioned • Content on my site • Content produced by my company, but not on my site • Content that was generated by your partners/clients/friends • Live Tweeting from events
  24. 24. How do I find about what I should tweet in my industry?
  25. 25. Analyzing rivals and industry leaders with Followerwonk:
  26. 26. Analyzing rivals and industry leaders with RivalIQ:
  27. 27. Check results
  28. 28. Here are my results:
  29. 29. Hold on!
  30. 30. Do you remember what was our final goal?
  31. 31. My goal was to bring traffic to my blog.
  32. 32. Here are my results:
  33. 33. 1. Build your audience 3. Check results 2. Establish effective engagement Conclusion
  34. 34. Join us at Digital Olympus! DigitalOlympus.net
  35. 35. Thank you! bit.ly/alex-linkedin @AlexTachalova Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com

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