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Make Love, Not Links: How to Build Links Through Relationships


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Technically, link-building is the method of being creative enough--and smart enough--to put your links in the right places. However, those links are useless, because they've never been able to promote your brand like a real person would. They've never shared a post on Facebook about how wonderful it was to use this brand, or how they fell in love with the taste of a product. They will never recommend something while chatting with their friends. This is why my session is entirely dedicated to proven techniques with regard to building relationships that will bring links.

Published in: Marketing
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Make Love, Not Links: How to Build Links Through Relationships

  1. 1. Build love, not links: How to build links through relationships
  2. 2. 5 years ago… @Alextachalova
  3. 3. Getting Links @Alextachalova
  4. 4. Russians are very direct @Alextachalova
  5. 5. What was the deal? @Alextachalova
  6. 6. Links are still links @Alextachalova
  7. 7. SEO Links @Alextachalova • SEO traffic boost • Tiny referral traffic and Social Media traffic Relationship Links • Social approval for the brand • Referral traffic and Social Traffic (strong!) • Establishment as an authority in the industry • Expanded audience • SEO boost
  8. 8. System • Make a list of influencers • Start a conversation & provide value at each step • Get & Measure results @Alextachalova
  9. 9. Tools to use @Alextachalova
  10. 10. There’s no action without reaction. Paul Madden
  11. 11. Start a conversation? @Alextachalova
  12. 12. My thoughts… @Alextachalova
  13. 13. Make them notice you Share their content Follow them on SMM channels Comment their blog posts @Alextachalova
  14. 14. Set a goal of a communication @Alextachalova
  15. 15. Do research about the person @Alextachalova
  16. 16. Taylor a personalized(!) message @Alextachalova
  17. 17. Example @Alextachalova
  18. 18. No response? @Alextachalova
  19. 19. Track your emails @Alextachalova
  20. 20. Email Tracking Plugins for Gmail @Alextachalova
  21. 21. Measure you results like a Boss! @Alextachalova
  22. 22. My toolbox @Alextachalova
  23. 23. SEMrush vs Searchmetrics @Alextachalova
  24. 24. @Alextachalova
  25. 25. Thanks for attention! @AlexTachalova