Technically, link-building is the method of being creative enough--and smart enough--to put your links in the right places. However, those links are useless, because they've never been able to promote your brand like a real person would. They've never shared a post on Facebook about how wonderful it was to use this brand, or how they fell in love with the taste of a product. They will never recommend something while chatting with their friends. This is why my session is entirely dedicated to proven techniques with regard to building relationships that will bring links.