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Growth-hacking 2.0: Proven Strategies to Increase Your Revenue

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The slides will teach 9 strategies that should bring a boost in revenue in a short period of time. Also, you'll learn how to minimize business risks that are associate with each strategy.

Published in: Marketing
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Growth-hacking 2.0: Proven Strategies to Increase Your Revenue

  1. 1. Growth-hacking 2.0: Proven strategies to increase your revenue #digitalzone
  2. 2. Stereotypes #digitalzone
  3. 3. Optimization We’re really good in … #digitalzone
  4. 4. Userator #digitalzone
  5. 5. SAPE #digitalzone
  6. 6. Is it risky? Is it black- hat? Unethical? #digitalzone
  7. 7. I have a gut feeling that next time we should firstly think, and then act! Wait! Do you mean we need to evaluate business risks? #digitalzone
  8. 8. Before using any of shared by me strategies carefully evaluate business risks #digitalzone
  9. 9. For each of these hacks we will go through: The strategy Risks (associate with this strategy) How to minimize the risks #digitalzone
  10. 10. #digitalzone strategies 5to expand your subscriber database
  11. 11. 1 Target niche/industry
  12. 12. Follow these steps: Use SimilarWeb Industry Analysis Get the list of employees with their job roles from LinkedIn Go to Hunter.io and get the emails #digitalzone
  13. 13. LinkedIn #digitalzone
  14. 14. Hunter.io #digitalzone
  15. 15. 2 Target LinkedIn
  16. 16. How to collect emails: Search by position or the list of companies/groups in LinkedIn  connect with those people Get the emails by connecting with Gmail/Mailchimp or exporting a spreadsheet directly from LinkedIn #digitalzone
  17. 17. Exporting from LinkedIn #digitalzone
  18. 18. You need a good- looking person in your profile picture on LinkedIn #digitalzone
  19. 19. 3 Target Facebook
  20. 20. Getting emails from Facebook: Go to your rivals/industry Facebook groups Get the list of users who liked their posts with name, and company Find those people on LinkedIn, get their emails and set a lead generation campaign with a prizedraw, bonuses, special discounts, and etc. #digitalzone
  21. 21. Closed Facebook Groups #digitalzone
  22. 22. For inspiration use Adespresso #digitalzone
  23. 23. Target your mailbox 4 Target Mailbox
  24. 24. Implement this: Simply integrate all your company’s emails in one place and get the list of user’s’ emails with you’ve ever had conversation #digitalzone
  25. 25. Tools to use to get the list of emails: #digitalzone
  26. 26. 5 Use Pop-ups
  27. 27. Follow this: Use pop-ups that we’ll ask people to share with you an email in order to share with access to special offers, giveaways, valuable information #digitalzone
  28. 28. Use these tools to save your time #digitalzone
  29. 29. Risks
  30. 30. #digitalzone Reputational risks: People will hate your brand #1
  31. 31. I asked Inbound Community #digitalzone
  32. 32. The most upvoted answer #digitalzone
  33. 33. Talking about pop-ups #digitalzone
  34. 34. #digitalzone Loosing industry authority Especially harmful for online businesses #2
  35. 35. #digitalzone Reaching out wrong people: Users that you’ve already captured as leads, partners or even clients #3
  36. 36. What might happen #digitalzone
  37. 37. #digitalzone Legal issues that might occur Germany and Canada have strict regulations #4
  38. 38. #digitalzone Your corporate emails Being reported to Google as spam #5
  39. 39. #digitalzone Minimizing Risks
  40. 40. #digitalzone Clean your list Exclude all emails from your current database #1
  41. 41. It takes time to collect this data. Even if you have a CRM system. #digitalzone
  42. 42. #digitalzone Make yourself recognizable #2
  43. 43. Become more recognizable by: Connecting with them on Social Media Channels (on Twitter, LinkedIn) Launching ads campaigns in Google, Facebook, and LinkedIn #digitalzone
  44. 44. #digitalzone Ask users #3 Whether they want to become your subscribers via personalized email
  45. 45. #digitalzone Show pop-ups #4 Only to specific group of users
  46. 46. #digitalzone Use those emails #5 For Google Custom Audience campaign
  47. 47. #digitalzone strategies 4to boost your sales quickly
  48. 48. 1 Finding partners
  49. 49. Follow these steps: Find companies with whom you have similar audiences Exchange mass emails with them #digitalzone
  50. 50. If you hate hear “NO”, then make your pitch data-driven. #digitalzone
  51. 51. Maximize the efficiency by: Using Google Remarketing Creating a well-structured landing page #digitalzone
  52. 52. 2 Flash sale
  53. 53. Go through these steps: Set up a landing page with a limited by time offer Create a chain of emails that we’ll be sent out one by another based on how users are interacting with an email #digitalzone Enforce your campaign with Twitter/Facebook/Google remarketing
  54. 54. “Last X hours” email makes them crazy – usually 30% of revenue will come from it #digitalzone
  55. 55. 3 Upsell complementing services
  56. 56. How to make things happen: Filter out existing customers Analyze what products and services they’re currently purchasing #digitalzone Give them a better long-term offer or discount on other products/services
  57. 57. Ideally, you need a sales rep here or someone who can deliver personalized communication #digitalzone
  58. 58. 4 Make it difficult to cancel the subscription
  59. 59. Implement this: Remove “cancel subscription” button and put instead of it “send an email” #digitalzone
  60. 60. Be ready to have 5 times more emails. And the majority will have a word “F*ck!” #digitalzone
  61. 61. Risks Risks Risks
  62. 62. #digitalzone Partners don’t keep their promises #1 They lie about their subscriber databases
  63. 63. #digitalzone There’s a risk of converting wrong users #2 For instance, converting clients at a discounted price who were ready to pay or already paying the full price
  64. 64. #digitalzone Need additional resources #3 To process incoming inquiries
  65. 65. Minimizing Risks
  66. 66. #digitalzone Sign contracts with partners #1
  67. 67. #digitalzone Test special offer #2 Filter out a group of users and send them your offer. Analyze how it’s affecting your sales.
  68. 68. You need to know how much time does it take for a user to convert. #digitalzone
  69. 69. #digitalzone Measure the average response rate #3 And then estimating what kind of additional resources you need to keep it at the same level.
  70. 70. Conclusion? #digitalzone
  71. 71. To sum up: Be smart Evaluate risks #digitalzone Don’t build a whole process before you’re certain that it really works
  72. 72. bit.ly/alex-linkedin @AlexTachalova Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com / DigitalOlympus.net Thank you!

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