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Growth-hacking 2.0:
Proven strategies to increase
your revenue
#digitalzone
Stereotypes
#digitalzone
Optimization
We’re really good in …
#digitalzone
Userator
#digitalzone
SAPE
#digitalzone
Is it risky? Is it black-
hat?
Unethical?
#digitalzone
I have a gut
feeling that next
time we should
firstly think, and
then act!
Wait! Do you
mean we need
to evaluate
business ...
Before using any of
shared by me
strategies carefully
evaluate business risks
#digitalzone
For each of these hacks we will go through:
The strategy
Risks (associate with this strategy)
How to minimize the risks
#d...
#digitalzone
strategies
5to expand your subscriber
database
1 Target niche/industry
Follow these steps:
Use SimilarWeb Industry Analysis
Get the list of employees with their
job roles from LinkedIn
Go to Hu...
LinkedIn
#digitalzone
Hunter.io
#digitalzone
2 Target LinkedIn
How to collect emails:
Search by position or the list of
companies/groups in LinkedIn  connect
with those people
Get the ...
Exporting from LinkedIn
#digitalzone
You need a good-
looking person in your
profile picture on
LinkedIn
#digitalzone
3 Target Facebook
Getting emails from Facebook:
Go to your rivals/industry Facebook groups
Get the list of users who liked their posts with
...
Closed Facebook Groups
#digitalzone
For inspiration use Adespresso
#digitalzone
Target your mailbox
4 Target Mailbox
Implement this:
Simply integrate all your company’s
emails in one place and get the list of
user’s’ emails with you’ve eve...
Tools to use to get the list of emails:
#digitalzone
5 Use Pop-ups
Follow this:
Use pop-ups that we’ll ask people to
share with you an email in order to
share with access to special offers,...
Use these tools to save your time
#digitalzone
Risks
#digitalzone
Reputational risks:
People will hate your brand
#1
I asked Inbound Community
#digitalzone
The most upvoted answer
#digitalzone
Talking about pop-ups
#digitalzone
#digitalzone
Loosing industry authority
Especially harmful for
online businesses
#2
#digitalzone
Reaching out wrong people:
Users that you’ve already
captured as leads, partners
or even clients
#3
What might happen
#digitalzone
#digitalzone
Legal issues that might occur
Germany and Canada have
strict regulations
#4
#digitalzone
Your corporate emails
Being reported to Google as
spam
#5
#digitalzone
Minimizing Risks
#digitalzone
Clean your list
Exclude all emails from
your current database
#1
It takes time to collect
this data. Even if you
have a CRM system.
#digitalzone
#digitalzone
Make yourself recognizable
#2
Become more recognizable by:
Connecting with them on Social Media Channels
(on Twitter, LinkedIn)
Launching ads campaigns ...
#digitalzone
Ask users
#3
Whether they want to become
your subscribers via
personalized email
#digitalzone
Show pop-ups
#4
Only to specific group of
users
#digitalzone
Use those emails
#5
For Google Custom Audience
campaign
#digitalzone
strategies
4to boost your sales quickly
1 Finding partners
Follow these steps:
Find companies with whom you have
similar audiences
Exchange mass emails with them
#digitalzone
If you hate hear “NO”,
then make your pitch
data-driven.
#digitalzone
Maximize the efficiency by:
Using Google Remarketing
Creating a well-structured landing
page
#digitalzone
2 Flash sale
Go through these steps:
Set up a landing page with a limited by time
offer
Create a chain of emails that we’ll be sent out...
“Last X hours” email
makes them crazy –
usually 30% of revenue
will come from it
#digitalzone
3 Upsell complementing
services
How to make things happen:
Filter out existing customers
Analyze what products and services they’re
currently purchasing
#...
Ideally, you need a
sales rep here or
someone who can
deliver personalized
communication
#digitalzone
4 Make it difficult to cancel the
subscription
Implement this:
Remove “cancel subscription”
button and put instead of it
“send an email”
#digitalzone
Be ready to have 5
times more emails. And
the majority will have a
word “F*ck!”
#digitalzone
Risks
Risks
Risks
#digitalzone
Partners don’t keep their promises
#1
They lie about their
subscriber databases
#digitalzone
There’s a risk of converting wrong users
#2
For instance, converting clients at
a discounted price who were
r...
#digitalzone
Need additional resources
#3
To process incoming inquiries
Minimizing Risks
#digitalzone
Sign contracts with partners
#1
#digitalzone
Test special offer
#2
Filter out a group of users and
send them your offer. Analyze how
it’s affecting your s...
You need to know how
much time does it take
for a user to convert.
#digitalzone
#digitalzone
Measure the average response rate
#3
And then estimating what kind of
additional resources you need to
keep i...
Conclusion?
#digitalzone
To sum up:
Be smart
Evaluate risks
#digitalzone
Don’t build a whole process before you’re
certain that it really works
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOl...
Growth-hacking 2.0: Proven Strategies to Increase Your Revenue
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Growth-hacking 2.0: Proven Strategies to Increase Your Revenue

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The slides will teach 9 strategies that should bring a boost in revenue in a short period of time. Also, you'll learn how to minimize business risks that are associate with each strategy.

Published in: Marketing
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Growth-hacking 2.0: Proven Strategies to Increase Your Revenue

  1. 1. Growth-hacking 2.0: Proven strategies to increase your revenue #digitalzone
  2. 2. Stereotypes #digitalzone
  3. 3. Optimization We’re really good in … #digitalzone
  4. 4. Userator #digitalzone
  5. 5. SAPE #digitalzone
  6. 6. Is it risky? Is it black- hat? Unethical? #digitalzone
  7. 7. I have a gut feeling that next time we should firstly think, and then act! Wait! Do you mean we need to evaluate business risks? #digitalzone
  8. 8. Before using any of shared by me strategies carefully evaluate business risks #digitalzone
  9. 9. For each of these hacks we will go through: The strategy Risks (associate with this strategy) How to minimize the risks #digitalzone
  10. 10. #digitalzone strategies 5to expand your subscriber database
  11. 11. 1 Target niche/industry
  12. 12. Follow these steps: Use SimilarWeb Industry Analysis Get the list of employees with their job roles from LinkedIn Go to Hunter.io and get the emails #digitalzone
  13. 13. LinkedIn #digitalzone
  14. 14. Hunter.io #digitalzone
  15. 15. 2 Target LinkedIn
  16. 16. How to collect emails: Search by position or the list of companies/groups in LinkedIn  connect with those people Get the emails by connecting with Gmail/Mailchimp or exporting a spreadsheet directly from LinkedIn #digitalzone
  17. 17. Exporting from LinkedIn #digitalzone
  18. 18. You need a good- looking person in your profile picture on LinkedIn #digitalzone
  19. 19. 3 Target Facebook
  20. 20. Getting emails from Facebook: Go to your rivals/industry Facebook groups Get the list of users who liked their posts with name, and company Find those people on LinkedIn, get their emails and set a lead generation campaign with a prizedraw, bonuses, special discounts, and etc. #digitalzone
  21. 21. Closed Facebook Groups #digitalzone
  22. 22. For inspiration use Adespresso #digitalzone
  23. 23. Target your mailbox 4 Target Mailbox
  24. 24. Implement this: Simply integrate all your company’s emails in one place and get the list of user’s’ emails with you’ve ever had conversation #digitalzone
  25. 25. Tools to use to get the list of emails: #digitalzone
  26. 26. 5 Use Pop-ups
  27. 27. Follow this: Use pop-ups that we’ll ask people to share with you an email in order to share with access to special offers, giveaways, valuable information #digitalzone
  28. 28. Use these tools to save your time #digitalzone
  29. 29. Risks
  30. 30. #digitalzone Reputational risks: People will hate your brand #1
  31. 31. I asked Inbound Community #digitalzone
  32. 32. The most upvoted answer #digitalzone
  33. 33. Talking about pop-ups #digitalzone
  34. 34. #digitalzone Loosing industry authority Especially harmful for online businesses #2
  35. 35. #digitalzone Reaching out wrong people: Users that you’ve already captured as leads, partners or even clients #3
  36. 36. What might happen #digitalzone
  37. 37. #digitalzone Legal issues that might occur Germany and Canada have strict regulations #4
  38. 38. #digitalzone Your corporate emails Being reported to Google as spam #5
  39. 39. #digitalzone Minimizing Risks
  40. 40. #digitalzone Clean your list Exclude all emails from your current database #1
  41. 41. It takes time to collect this data. Even if you have a CRM system. #digitalzone
  42. 42. #digitalzone Make yourself recognizable #2
  43. 43. Become more recognizable by: Connecting with them on Social Media Channels (on Twitter, LinkedIn) Launching ads campaigns in Google, Facebook, and LinkedIn #digitalzone
  44. 44. #digitalzone Ask users #3 Whether they want to become your subscribers via personalized email
  45. 45. #digitalzone Show pop-ups #4 Only to specific group of users
  46. 46. #digitalzone Use those emails #5 For Google Custom Audience campaign
  47. 47. #digitalzone strategies 4to boost your sales quickly
  48. 48. 1 Finding partners
  49. 49. Follow these steps: Find companies with whom you have similar audiences Exchange mass emails with them #digitalzone
  50. 50. If you hate hear “NO”, then make your pitch data-driven. #digitalzone
  51. 51. Maximize the efficiency by: Using Google Remarketing Creating a well-structured landing page #digitalzone
  52. 52. 2 Flash sale
  53. 53. Go through these steps: Set up a landing page with a limited by time offer Create a chain of emails that we’ll be sent out one by another based on how users are interacting with an email #digitalzone Enforce your campaign with Twitter/Facebook/Google remarketing
  54. 54. “Last X hours” email makes them crazy – usually 30% of revenue will come from it #digitalzone
  55. 55. 3 Upsell complementing services
  56. 56. How to make things happen: Filter out existing customers Analyze what products and services they’re currently purchasing #digitalzone Give them a better long-term offer or discount on other products/services
  57. 57. Ideally, you need a sales rep here or someone who can deliver personalized communication #digitalzone
  58. 58. 4 Make it difficult to cancel the subscription
  59. 59. Implement this: Remove “cancel subscription” button and put instead of it “send an email” #digitalzone
  60. 60. Be ready to have 5 times more emails. And the majority will have a word “F*ck!” #digitalzone
  61. 61. Risks Risks Risks
  62. 62. #digitalzone Partners don’t keep their promises #1 They lie about their subscriber databases
  63. 63. #digitalzone There’s a risk of converting wrong users #2 For instance, converting clients at a discounted price who were ready to pay or already paying the full price
  64. 64. #digitalzone Need additional resources #3 To process incoming inquiries
  65. 65. Minimizing Risks
  66. 66. #digitalzone Sign contracts with partners #1
  67. 67. #digitalzone Test special offer #2 Filter out a group of users and send them your offer. Analyze how it’s affecting your sales.
  68. 68. You need to know how much time does it take for a user to convert. #digitalzone
  69. 69. #digitalzone Measure the average response rate #3 And then estimating what kind of additional resources you need to keep it at the same level.
  70. 70. Conclusion? #digitalzone
  71. 71. To sum up: Be smart Evaluate risks #digitalzone Don’t build a whole process before you’re certain that it really works
  72. 72. bit.ly/alex-linkedin @AlexTachalova Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com / DigitalOlympus.net Thank you!

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