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EMAIL OUTREACH STRATEGIES
#seozraz
#alexandra
tachalova
that you won't find inGoogle
Working on getting there
If you want something you’ve never had
before,then you’ve got to do
something
different
The man who
rules modern
horror
Leading artist of the
20th century Pop art
movements
Guys hookedus
on the
validation
needle
Our link building Tesla
Building links faster and easier. Although, not
effortlessly.
What?! No magic tips and tricks
I guarantee that if you followmy approach links willcome
for 100%
Traditional Email
Outreach
Approach
� You need to send a gazillion of
emails
� Standard email template
� Based on the assu...
Smart Email
Outreach
Approach
� You need to send only 2-3 emails to get a
link
� 100% personalized emails
� You’re buildin...
SMART
� You need to send only 2-3
emails to get a link
� 100% personalized emails
� You’re building relationships
that bri...
Traditional Email Outreach
Approach
Relevance is the key
SMART Email Outreach
Approach
Relevance
Same goals
How to find the most responsive
link building contacts:
� SERP analysis
� Join FB and LinkedIn groups from your
industry t...
Put together a list of
keywords
Adjust
theresultsper page
UseSEOquaketo export
SERP
Get the numberof referring domainsfrom the AhrefsBatch
Analysistool
Findthemostrelevant pages
Findthemostrelevant pages
CheckAhrefs
referring domains
growthtrend
CheckAhrefs
referring domains
growthtrend
Put together a list of domainsthatare referring to
pages thatare actively building links
Dig deeper andget a
list of newlyacquired
links
Industry groups
for SEO/B2B
marketers
Facebook
� B2B bloggers Boost
� Ahrefs Insider
� SEO signals lab
� The Super Cool Da...
How to find the experts
that regularlydo guest
blogging?
� Find a list of blogs that accept guest
posts within your niche
...
Experts that do
guest blogging:
Final table
Who most likely willbeinterested in partnering up with
you?
� SaaS projects
� Educational and affiliate projects
� Influen...
Where to find their email
addresses?
Hunter.io
To tell the truth the best «value»
proposition is
Returning alinkback to
their site
Wait a sec? Reciprocial links are no-n
Right!
That’s the reason why you need to find a way to return them links wihtout
in...
Besides guest
blogging
� Providing freecontentto mirco-influencersthatcontribute
toyourindustryblogs
� Doround-upposts(the...
All-in-all tool for email outreach campaigns
Want to learn more?
Get myslides anda linkto a dozenofgreat linkbuilding posts here:
BONUS
Yo! Have a B2B
site? Drop me a
message!
THANK YOU!
bit.ly/alex-linkedin
@AlexTachalova
alextachalova@gmail.com
Alextachalova.com /DigitalOlympus.net
Email outreach strategies that you won't find in Google #seozraz conference
Email outreach strategies that you won't find in Google #seozraz conference
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Email outreach strategies that you won't find in Google #seozraz conference Slide 1 Email outreach strategies that you won't find in Google #seozraz conference Slide 2 Email outreach strategies that you won't find in Google #seozraz conference Slide 3 Email outreach strategies that you won't find in Google #seozraz conference Slide 4 Email outreach strategies that you won't find in Google #seozraz conference Slide 5 Email outreach strategies that you won't find in Google #seozraz conference Slide 6 Email outreach strategies that you won't find in Google #seozraz conference Slide 7 Email outreach strategies that you won't find in Google #seozraz conference Slide 8 Email outreach strategies that you won't find in Google #seozraz conference Slide 9 Email outreach strategies that you won't find in Google #seozraz conference Slide 10 Email outreach strategies that you won't find in Google #seozraz conference Slide 11 Email outreach strategies that you won't find in Google #seozraz conference Slide 12 Email outreach strategies that you won't find in Google #seozraz conference Slide 13 Email outreach strategies that you won't find in Google #seozraz conference Slide 14 Email outreach strategies that you won't find in Google #seozraz conference Slide 15 Email outreach strategies that you won't find in Google #seozraz conference Slide 16 Email outreach strategies that you won't find in Google #seozraz conference Slide 17 Email outreach strategies that you won't find in Google #seozraz conference Slide 18 Email outreach strategies that you won't find in Google #seozraz conference Slide 19 Email outreach strategies that you won't find in Google #seozraz conference Slide 20 Email outreach strategies that you won't find in Google #seozraz conference Slide 21 Email outreach strategies that you won't find in Google #seozraz conference Slide 22 Email outreach strategies that you won't find in Google #seozraz conference Slide 23 Email outreach strategies that you won't find in Google #seozraz conference Slide 24 Email outreach strategies that you won't find in Google #seozraz conference Slide 25 Email outreach strategies that you won't find in Google #seozraz conference Slide 26 Email outreach strategies that you won't find in Google #seozraz conference Slide 27 Email outreach strategies that you won't find in Google #seozraz conference Slide 28 Email outreach strategies that you won't find in Google #seozraz conference Slide 29 Email outreach strategies that you won't find in Google #seozraz conference Slide 30 Email outreach strategies that you won't find in Google #seozraz conference Slide 31 Email outreach strategies that you won't find in Google #seozraz conference Slide 32 Email outreach strategies that you won't find in Google #seozraz conference Slide 33 Email outreach strategies that you won't find in Google #seozraz conference Slide 34 Email outreach strategies that you won't find in Google #seozraz conference Slide 35 Email outreach strategies that you won't find in Google #seozraz conference Slide 36 Email outreach strategies that you won't find in Google #seozraz conference Slide 37 Email outreach strategies that you won't find in Google #seozraz conference Slide 38 Email outreach strategies that you won't find in Google #seozraz conference Slide 39 Email outreach strategies that you won't find in Google #seozraz conference Slide 40 Email outreach strategies that you won't find in Google #seozraz conference Slide 41
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The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails?

So, what should you expect from my talk?
- I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours.
- Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive.
- Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.

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Email outreach strategies that you won't find in Google #seozraz conference

  1. 1. EMAIL OUTREACH STRATEGIES #seozraz #alexandra tachalova that you won't find inGoogle
  2. 2. Working on getting there
  3. 3. If you want something you’ve never had before,then you’ve got to do something different
  4. 4. The man who rules modern horror
  5. 5. Leading artist of the 20th century Pop art movements
  6. 6. Guys hookedus on the validation needle
  7. 7. Our link building Tesla
  8. 8. Building links faster and easier. Although, not effortlessly.
  9. 9. What?! No magic tips and tricks
  10. 10. I guarantee that if you followmy approach links willcome for 100%
  11. 11. Traditional Email Outreach Approach � You need to send a gazillion of emails � Standard email template � Based on the assumption that you’ve created a new Mona Lisa that deserves a link � One contact = 1 link
  12. 12. Smart Email Outreach Approach � You need to send only 2-3 emails to get a link � 100% personalized emails � You’re building relationships that bring you more than one link � Zero reputational risks � Your partners are happy to connect with their partners � You can find new opportunities to grow
  13. 13. SMART � You need to send only 2-3 emails to get a link � 100% personalized emails � You’re building relationships that bring you more than one link � Zero reputational risks � Your partners are happy to connect with their partners � You can find new opportunities to grow Traditional � You send a gazillion of emails � Standard email template � Based on assumption that you’ve created a new Mona Lisa that deserves a link � One contact = 1 link vs
  14. 14. Traditional Email Outreach Approach Relevance is the key
  15. 15. SMART Email Outreach Approach Relevance Same goals
  16. 16. How to find the most responsive link building contacts: � SERP analysis � Join FB and LinkedIn groups from your industry that focus on content promotion/link building � Find contributors that regularly write for your industry blogs
  17. 17. Put together a list of keywords
  18. 18. Adjust theresultsper page
  19. 19. UseSEOquaketo export SERP
  20. 20. Get the numberof referring domainsfrom the AhrefsBatch Analysistool
  21. 21. Findthemostrelevant pages
  22. 22. Findthemostrelevant pages
  23. 23. CheckAhrefs referring domains growthtrend
  24. 24. CheckAhrefs referring domains growthtrend
  25. 25. Put together a list of domainsthatare referring to pages thatare actively building links
  26. 26. Dig deeper andget a list of newlyacquired links
  27. 27. Industry groups for SEO/B2B marketers Facebook � B2B bloggers Boost � Ahrefs Insider � SEO signals lab � The Super Cool Dan RayWhite Hat SEO and Link Building Group Communities � Zest � Internetmarketing.gold Slack channels � TrafficThinkTank – paid
  28. 28. How to find the experts that regularlydo guest blogging? � Find a list of blogs that accept guest posts within your niche � With the help of BuzzSumo, export all posts that were published on those blogs in the past XX months � Build a pivot table that will show contributors with the highest number of guest posts
  29. 29. Experts that do guest blogging: Final table
  30. 30. Who most likely willbeinterested in partnering up with you? � SaaS projects � Educational and affiliate projects � Influencers that are currently actively building their own brand
  31. 31. Where to find their email addresses?
  32. 32. Hunter.io
  33. 33. To tell the truth the best «value» proposition is Returning alinkback to their site
  34. 34. Wait a sec? Reciprocial links are no-n Right! That’s the reason why you need to find a way to return them links wihtout involving your own site. Oneof the most popular options is guest posting.
  35. 35. Besides guest blogging � Providing freecontentto mirco-influencersthatcontribute toyourindustryblogs � Doround-upposts(they allowyoutobuild upto 30linksat once) � Runningindirectlink exchangenetwork � Buyingguestblogging services frommirco-influencers whereyouaskthem tolink toPARTNERS(never toyourown site/clients sites!)
  36. 36. All-in-all tool for email outreach campaigns
  37. 37. Want to learn more? Get myslides anda linkto a dozenofgreat linkbuilding posts here:
  38. 38. BONUS Yo! Have a B2B site? Drop me a message!
  39. 39. THANK YOU! bit.ly/alex-linkedin @AlexTachalova alextachalova@gmail.com Alextachalova.com /DigitalOlympus.net

The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails? So, what should you expect from my talk? - I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours. - Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive. - Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.

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