Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email outreach strategies that you won't find in Google #seozraz conference

300 views

Published on

The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails?

So, what should you expect from my talk?
- I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours.
- Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive.
- Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Email outreach strategies that you won't find in Google #seozraz conference

  1. 1. EMAIL OUTREACH STRATEGIES #seozraz #alexandra tachalova that you won't find inGoogle
  2. 2. Working on getting there
  3. 3. If you want something you’ve never had before,then you’ve got to do something different
  4. 4. The man who rules modern horror
  5. 5. Leading artist of the 20th century Pop art movements
  6. 6. Guys hookedus on the validation needle
  7. 7. Our link building Tesla
  8. 8. Building links faster and easier. Although, not effortlessly.
  9. 9. What?! No magic tips and tricks
  10. 10. I guarantee that if you followmy approach links willcome for 100%
  11. 11. Traditional Email Outreach Approach � You need to send a gazillion of emails � Standard email template � Based on the assumption that you’ve created a new Mona Lisa that deserves a link � One contact = 1 link
  12. 12. Smart Email Outreach Approach � You need to send only 2-3 emails to get a link � 100% personalized emails � You’re building relationships that bring you more than one link � Zero reputational risks � Your partners are happy to connect with their partners � You can find new opportunities to grow
  13. 13. SMART � You need to send only 2-3 emails to get a link � 100% personalized emails � You’re building relationships that bring you more than one link � Zero reputational risks � Your partners are happy to connect with their partners � You can find new opportunities to grow Traditional � You send a gazillion of emails � Standard email template � Based on assumption that you’ve created a new Mona Lisa that deserves a link � One contact = 1 link vs
  14. 14. Traditional Email Outreach Approach Relevance is the key
  15. 15. SMART Email Outreach Approach Relevance Same goals
  16. 16. How to find the most responsive link building contacts: � SERP analysis � Join FB and LinkedIn groups from your industry that focus on content promotion/link building � Find contributors that regularly write for your industry blogs
  17. 17. Put together a list of keywords
  18. 18. Adjust theresultsper page
  19. 19. UseSEOquaketo export SERP
  20. 20. Get the numberof referring domainsfrom the AhrefsBatch Analysistool
  21. 21. Findthemostrelevant pages
  22. 22. Findthemostrelevant pages
  23. 23. CheckAhrefs referring domains growthtrend
  24. 24. CheckAhrefs referring domains growthtrend
  25. 25. Put together a list of domainsthatare referring to pages thatare actively building links
  26. 26. Dig deeper andget a list of newlyacquired links
  27. 27. Industry groups for SEO/B2B marketers Facebook � B2B bloggers Boost � Ahrefs Insider � SEO signals lab � The Super Cool Dan RayWhite Hat SEO and Link Building Group Communities � Zest � Internetmarketing.gold Slack channels � TrafficThinkTank – paid
  28. 28. How to find the experts that regularlydo guest blogging? � Find a list of blogs that accept guest posts within your niche � With the help of BuzzSumo, export all posts that were published on those blogs in the past XX months � Build a pivot table that will show contributors with the highest number of guest posts
  29. 29. Experts that do guest blogging: Final table
  30. 30. Who most likely willbeinterested in partnering up with you? � SaaS projects � Educational and affiliate projects � Influencers that are currently actively building their own brand
  31. 31. Where to find their email addresses?
  32. 32. Hunter.io
  33. 33. To tell the truth the best «value» proposition is Returning alinkback to their site
  34. 34. Wait a sec? Reciprocial links are no-n Right! That’s the reason why you need to find a way to return them links wihtout involving your own site. Oneof the most popular options is guest posting.
  35. 35. Besides guest blogging � Providing freecontentto mirco-influencersthatcontribute toyourindustryblogs � Doround-upposts(they allowyoutobuild upto 30linksat once) � Runningindirectlink exchangenetwork � Buyingguestblogging services frommirco-influencers whereyouaskthem tolink toPARTNERS(never toyourown site/clients sites!)
  36. 36. All-in-all tool for email outreach campaigns
  37. 37. Want to learn more? Get myslides anda linkto a dozenofgreat linkbuilding posts here:
  38. 38. BONUS Yo! Have a B2B site? Drop me a message!
  39. 39. THANK YOU! bit.ly/alex-linkedin @AlexTachalova alextachalova@gmail.com Alextachalova.com /DigitalOlympus.net

×