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Berlin Affliliate Days - The future of SEO

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Berlin Affliliate Days - The future of SEO

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Here's a short summary of my slides:
1. Changing of CTR's in organic results due to knowledge graph elements. What does that mean, and what we should do in order not to lose traffic and conversions?
2. Mobile trend. Where is it going, and when do we need to act?
Page/Website speed. How do we take control of this issue?
3. Cannibalisation of SERPs. What is it, and how to prevent this?
4. How to monitor your website's backlinks profile?
5. How to make your website super fast

Here's a short summary of my slides:
1. Changing of CTR's in organic results due to knowledge graph elements. What does that mean, and what we should do in order not to lose traffic and conversions?
2. Mobile trend. Where is it going, and when do we need to act?
Page/Website speed. How do we take control of this issue?
3. Cannibalisation of SERPs. What is it, and how to prevent this?
4. How to monitor your website's backlinks profile?
5. How to make your website super fast

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Berlin Affliliate Days - The future of SEO

  1. 1. The Future of SEO @Alextachalova
  2. 2. My last 5 years @Alextachalova
  3. 3. I was surprised!
  4. 4. No Predictions! @Alextachalova
  5. 5. • Take Control over SERP • Mobile-friendliness that’s what users need • Speed up your website • Monitor your backlinks profile Our Agenda: @Alextachalova
  6. 6. Taking Control Over SERP @Alextachalova
  7. 7. Google Triangle @Alextachalova
  8. 8. SERP Now @Alextachalova
  9. 9. SERP Now
  10. 10. SERP Now @Alextachalova
  11. 11. U.S. SERP consists of:
  12. 12. DOH! @Alextachalova
  13. 13. DOH! @Alextachalova
  14. 14. 1. Create your company Wikipedia page 2. Add a profile on Wikidata.org. (If you currently have a Freebase profile, be sure to reference it in your Wikidata profile using the Freebase Identifier element.) 1. Implement organization schema markup on your website. Be sure to specify your logo, social profiles, Wikidata and your Wikipedia profile using the SameAs element. 1. Develop a strong Online Brand Reputation and Authority, presence on SMM channels, Google+ Brand on Local Page How to add Knowledge Graph: @Alextachalova
  15. 15. • http://searchengineland.com/leveraging-wikidata-gain-google- knowledge-graph-result-219706 • https://www.serpwoo.com/blog/experts/knowledge-graph-101/ • http://schema.org/Organization • http://googlewebmastercentral.blogspot.com/2013/05/using- schemaorg-markup-for-organization.html • https://schema.org/sameAs • https://developers.google.com/structured-data/customize/social- profiles Useful Resources to learn more: @Alextachalova
  16. 16. SERPstat.com Knowledge Graph Element Local Carousel Answer Box Google Maps Images @Alextachalova
  17. 17. SERP Cannibalization @Alextachalova
  18. 18. SERP Result
  19. 19. DOH!
  20. 20. Learn more and fix it! • https://econsultancy.com/blog/65433-why-internal-links-and- hub-pages-are-a-major-factor-in-seo-success • https://www.briggsby.com/impact-of-keyword- cannibalization-beyond-the-seo/ • https://moz.com/ugc/vanity-urls-and-avoiding-self- canibalization • http://www.intelligentpositioning.com/blog/2014/08/identify -seo-sub-domain-conflict-cannibalisation/ @Alextachalova
  21. 21. Tools to control SERP @Alextachalova
  22. 22. Taking Control Over SERP Mobile-Friendliness ≈ ≈ @Alextachalova
  23. 23. 22 – US Rank 41 – Global Rank @Alextachalova
  24. 24. @Alextachalova
  25. 25. Pornhub Insights
  26. 26. It’s not about SEO @Alextachalova
  27. 27. It’s all about users Rand Fishkin - http://www.slideshare.net/randfish/ranking- elements-of-the-futureFriendliness
  28. 28. 1. Create a mobile version of your site with the help of affordable tools like Mobify, Mofuse, MobisiteGalore and etc. 1. Or, make your website simply responsive to render correctly your pages for both desktop and mobile traffic 2. Use Mobile Plugins on Popular CMS Platforms 3. Create Mobile App Making your website mobile friendly: @Alextachalova
  29. 29. • https://support.google.com/adsense/answer/6196932?hl=en • http://www.zazzlemedia.co.uk/blog/mobile-optimising-tips/ • http://searchengineland.com/googles-mobile-friendly- algorithm-a-week-later-was-it-really-mobilegeddon-219893 • https://www.distilled.net/training/mobile-seo-guide/ • http://www.semrush.com/blog/googles-mobile-friendly- update-not-the-end-of-the-world/ To Dig a bit Deeper: @Alextachalova
  30. 30. Website Speed @Alextachalova
  31. 31. US Search Ranking Factors http://www.searchmetrics.com/knowledge-base/ranking- factors-infographic-2015/ @Alextachalova
  32. 32. Google PageSpeed Insights @Alextachalova
  33. 33. Yslow.org @Alextachalova
  34. 34. GTmetrix.com @Alextachalova
  35. 35. Top 5 tips: 1. Reduce number of requests – minimalize HTTP connections 2. Make your server-side awesome (hosting, database, response time, webserver and etc) 3. Clean your HTML code 4. Decrease the size of requests – minify all your files and optimize images file size 5. Use proper cashing @Alextachalova
  36. 36. • http://www.slideshare.net/bastiangrimm/technical-seo- crawl-space-management-seozone-istanbul-2014 • https://developers.google.com/speed/pagespeed/?hl=en • http://conversionxl.com/11-low-hanging-fruits-for-increasing- website-speed-and-conversions/ • http://searchengineland.com/5-seo-tips-boost-page-speed- 187931 A bit of geeky stuff: @Alextachalova
  37. 37. Monitor Your Backlinks @Alextachalova
  38. 38. @Alextachalova Google Penguin Update
  39. 39. Control your Backlinks @Alextachalova
  40. 40. Other tools to use @Alextachalova
  41. 41. Get more actionable insights @Alextachalova
  42. 42. • http://searchengineland.com/google-panda-4-2-is-here- slowly-rolling-out-after-waiting-almost-10-months-225850 • https://support.google.com/webmasters/answer/2648487?hl =en • https://moz.com/blog/guide-to-googles-disavow-tool • https://www.quicksprout.com/2014/05/28/when-and-how- to-use-the-google-disavow-tool/ To Dig a bit Deeper: @Alextachalova
  43. 43. @Alextachalova http://bit.ly/BAC15_alex
  44. 44. Thanks for attention! @AlexTachalova bit.ly/alex-linkedin Facebook.com/alexandra.tachalova alextachalova@gmail.com

Editor's Notes

  • http://www.slideshare.net/Branded3/what-is-the-future-of-seo-50393085/5-Photo_ForbesGoogles_market_shareis_under
  • I want to talk about things that have already started to appear and I’m certain that would become even more important than further.
  • Inc 5000 company
  • Video?
  • http://bit.ly/kazan_links

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