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Conférence CNAM Living Lab - La pédagogie active

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Quelles pédagogies actives pour motiver les apprenants ?
Difficile de maintenir l’attention des élèves pendant des temps longs. Les pédagogies actives peuvent favoriser la motivation et la concentration des élèves. Mais de quoi parle-t-on vraiment lorsqu’on parle de pédagogies actives ? Comment faire pour que l’apprenant devienne davantage acteur de ses apprentissages ?

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Conférence CNAM Living Lab - La pédagogie active

  1. 1. CNAM Pays de la Loire Living Lab Quelles pédagogies actives pour motiver les apprenants ?
  2. 2. Hello! Je suis Alexandra Noirault Consultante & Formatrice en Stratégie de communication et Marketing Digital En présentiel : ESC122 – Stratégie de communication multicanal niveau 1 ESC123 – Marketing Digital USM30S – Marketing dans un univers digital En FOD : ESC126 – Stratégie de communication multicanal niveau 2
  3. 3. La pédagogie active, c’est quoi pour moi ? #PédagogieActive
  4. 4. Source : https://apprendre-reviser-memoriser.fr/apprendre-avec-les-intelligences-multiples/
  5. 5. Source : https://prodageo.wordpress.com/
  6. 6. Source : https://prodageo.wordpress.com/
  7. 7. Source : http://www.learningbydoing.fr/pedagogie-active/
  8. 8. Source : http://www.leblogducommunicant2-0.com
  9. 9. Mes pratiques pédagogiques #Share #BestPractices
  10. 10. Source : https://www.cfa-insta.fr/
  11. 11. ESC122 - Stratégie de communication multicanal niveau 1 #Ludification #Coopération
  12. 12. Retour en enfance 🤗 Ludification
  13. 13. Retour en enfance ☺ ■ Jeu de puzzles ■ Par groupe de 4 ■ 20’ ■ Associer la définition avec le bon mot-clé ■ 14 mots-clés pour 14 définitions
  14. 14. Image de marque Ensemble de représentations mentales (connaissances, croyances, évocations), assez subjectives, stables, sélectives et simplificatrices à l’égard d’une marque. Identité de Marque Ensemble des caractéristiques déterminées par l'entreprise permettant de fonder l'unicité de la marque dans une perspective de long terme selon 6 facettes : le physique, le reflet, la personnalité, la culture, la relation, et la mentalisation
  15. 15. ESC122 - Stratégie de communication multicanal niveau 1 Coopération et collaboration synchrones
  16. 16. Co-construction 🚧 ■ Co-construisons la méthodologie de la stratégie de communication multicanal ■ 1 information pour chacun ■ À intégrer à tour de rôle dans le plan de stratégie de communication ■ 30’
  17. 17. USM30S – Marketing dans un univers digital #Panel #Enseignemenentrepairs
  18. 18. Parlez-nous de vous, E-consommateurs ! Ludification + débat
  19. 19. Parlez-nous de vous, E-consommateurs !
  20. 20. Pour vous, c’est quoi le E-commerce ? Carte conceptuelle
  21. 21. Les tendances et les évolutions technologiques en Marketing Digital Enseignement entre pairs
  22. 22. ■ Travail à faire : ○ – Réaliser un exposé par groupe de 2 ○ – Réaliser une synthèse sur un sujet donné selon la méthode Octopus ○ – Réaliser un support de présentation écrit clair, précis et concis ○ – Présenter un exposé à l'oral devant un groupe ○ Mentionner vos sources et les influenceurs + #hashtags ■ Thèmes proposés pour les exposés : ○ – Le Big Data appliqué aux réseaux sociaux ○ – L'Intelligence Artificielle appliquée au Marketing Digital ○ – La RGPD et l'E-commerce ○ – L'Inbound Marketing en B2B ○ – Le Growth Hacking et l'éthique ○ – Le couplage CRM et Marketing Automation ○ – Le M-commerce et le Retail Les tendances et les évolutions technologiques en Marketing Digital
  23. 23. Séance de rattrapage : les bases du web Blended learning
  24. 24. ESC126 – Stratégie de communication multicanal niveau 2 #Ludification #Coopération
  25. 25. Un plan d’actions très précis
  26. 26. Partagez vos recherches pour nous enrichir Portfolios, blogues et baladodiffusions
  27. 27. 🚩Fil rouge : Mise en situation sur un cas pratique Enseignement par projet et études de cas
  28. 28. La classe virtuelle pour faire la synthèse des exercices et échanger Discussions et débats
  29. 29. Bilan #Expérience #Résultats
  30. 30. Difficultés rencontrées - Conduire le changement Pédagogie descendante > pédagogie participative et co-construite - Adapter les séances, ajuster le contenu et le niveau au fur et à mesure des séances, selon le rythme d’apprentissage Bénéfices constatés - Implication - Confiance - Engagement - Confiance en soi - Professionnalisme - Prise de parole en public Groupe Individuel
  31. 31. Conclusion #To Finish
  32. 32. Merci ! Des questions ? Retrouvez-moi sur les réseaux sociaux : @AlexNoirault

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