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Group 101 Alexandra Heide Rebecca Emmons Rachel Fisher Courtney Ewins Michael Aamot
Agenda ,[object Object]
Managerial Decision & Research Objectives
Secondary Research
Exploratory Research
Survey
Findings
Limitations
Recommendations
Questions,[object Object]
redbox holds 9% of the video rental market share,[object Object]
Add more locations
Offer video game rentals
Create a rewards program,[object Object]
Sales projected to reach 1.4 billion in five years,[object Object]
Secondary Research Findings Location ,[object Object]
Slated to increase to 20,000 by the end of 2009
Main U of M campus locations include:
McDonald’s on 15th Avenue
Lund’s on University Avenue,[object Object]
A study from Pew Internet Research finds that 70% of college students play video games at least “once in a while”,[object Object]
Exploratory Research ,[object Object]
When you watch a movie do you usually stay home or go to a theater?
How often do you rent movies?
Where do you rent movie from most frequently? Why?
How much money do you spend per month on DVD rentals?
In your opinion, what company do you think is the top in video rental service? Conducted 6 Interviews Why?  ,[object Object]
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Marketing Research - redbox