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Just Looking Gallery PR Campaign


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Created a public relations campaign for the Just Looking Gallery to optimize target market exposure and increase sales of the "Cal Poly Proud" print. Produced a fact sheet, new release, marketing content video, web/print ads, and a radio ad for our client.

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Just Looking Gallery PR Campaign

  1. 1. F A N T A S T I C F   U R M A R K E T I N G   &   P R Matthew Medlin, Jessica Estrada, Kelly Jacobs. Alex Kirchick PR Plan for Steve Thomas Cal Poly PrintWHAT
  2. 2. Table of Contents Follow this step by step guide to ensure optimum target market exposure. a simple plan for you Pg. 1 PR Proposal Press Release Direct Marketing  Fact Sheet Web/Print Ad Radio Ad Pg. 3 Pg. 4 Pg. 5 Pg. 6 Pg. 7 Native Marketing Material Pg. 9
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  8. 8. N A T I V E M A R K E T I N G C O N T E N T V I D E O LINK 22 direct youtube views 4820  Impressions 3 Retweets/7 Favorites Key Influencer: Cal Poly 4331 Impresssions 510 views,172 engagements 466 views ­ 6 ­
  9. 9. W E B / P R I N T   A D S   Destination. LIFE. Urban life. LONDON EAT. Culinary appetite. ­ 7 ­
  10. 10. W E B / P R I N T   A D S   Destination. LIFE. Urban life. LONDON EAT. Culinary appetite. ­ 8 ­
  11. 11. MATT MEDLIN Tired of looking at bare walls all day? Are you craving some real INSPIRATION? Well, you’re in luck. With the Cal Poly Print, you can decorate your home and show off your Mustang Pride in one fell swoop. Lovingly hand-crafted by world famous artist Steve Thomas, this art deco- inspired piece captures the essence of Cal Poly and San Luis Obispo. Pick up yours in the university store today!! R A D I O   A D ­ 9 ­