Moscow Pass Kit
• Plastic contactless smart card with magnetic strip
and Mifare chip.
• Moscow city guide: restaurants, hotels, attractions,
addresses and QR-codes to the Moscow Pass
website, maps, special offers, coupons.
• WowMoscow Map with WowPlaces and other
interesting and most relevant information about the
• Validity period: 3 days
• Price: 59,99 EUR
FREE: 7 museums
and 3 city tours: walking,
bus and river.
traditional Russian cuisine master class,
6 city tours, 5 restaurants,
Зачем Moscow Pass нужен городу?
Integration of museums and
cultural objects into international
Promoting the city as a touristic
Modernization of museums’
Rise of tourist attractiveness
Simplification of navigation
B2B & B2C
The benefit of a package offer in a single card -
saving time and money
7 state and private
museums of Moscow
City bus and walking
Moskva River yacht cruise
Moscow Pass: museums, tours and more!
• State Historical Museum
• Pokrovsky Cathedral (The Cathedral of St. Basil
• Museum of Patriotic War of 1812
• Taste Of Russia – Russian Cuisine Master
• Museum of Contemporary History of Russia
• “Radisson Royal Moscow” Flotilla
• Museum of Russian Icons
• Multimedia Art Museum Moscow
• Museum of the History of Corporal Punishment
• Moscow Free Tour
• Moscow City Sightseeing
• Hotels and hostels
• “Les Clefs d’Or” Russia
• Travel agencies
• Ticket offices
• * Tourist Information Centers
• Airports / Train stations
* Prospective distribution points
Moscow Pass Development Plan
• Increasing the number of museums and partners.
• Releasing cards for different target groups: tourists, students,
• Including public transportation.
• Including tourist SIM-card.
• Creating of the hybrid cart:
– helpful information,
– concierge service.
Head of department