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DESIGN THINKING introduction, mindset & approach


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Design Thinking framework for innovation. Process, principles and way of working. Different types of innovation and concept description

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DESIGN THINKING introduction, mindset & approach

  1. 1. Innovation By Design Design Thinking
  2. 2. Evolution vs. Revolution
  3. 3. Evolution Vs Revolution 3 Due to accidental mutations, new variations are always created, a few of which are becoming established (Selection Theory, Darwin), while most of them disappear (Incremental Innovation). Sometimes there is one thing that turns the world ǝpısdn uʍop (Radical Innovation).
  4. 4. Innovation
  5. 5. Innovation 5 The end goal of the process is to create a product, service, or experience that people want (desirability), has real potential to become useful (viability), and can easily or conveniently be built in terms of technology (feasibility).
  6. 6. Before you go straight to solutions, I would like to talk about where we can find the relevant problems. Wicked problems!
  7. 7. Wicked Problems 7 A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize in the VUCA age.
  8. 8. 8 Design Is Not Just How It Looks, But How It Works. Steve Jobs
  9. 9. Design 9 From making people want things to making things people want.
  10. 10. 10 A Designer’s Job Is To Convert Need Into Demand. Peter Drucker
  11. 11. Value Proposition 11 How do you define value? Can you measure it? What are your products and services actually worth to customers?
  12. 12. 12 Design Is Not Just How It Looks, But How It Works. We Moved From Thinking Of Ourselves As Designers To Thinking Of Ourselves As Design Thinkers David Kelley
  13. 13. Design Thinking Principles
  14. 14. Start with „Why?“
  15. 15. Start With Why 15 A good design thinker always starts with "Why?" Take an example from children who are always looking for insights, to explain what they experience & see. - Real experiences! You get the best insights by observing - observing and listening.
  16. 16. Human Centered
  17. 17. Human Centered 17 Empathy is the key! The ability to understand and share the feelings of others. Good design focuses on the user and her behaviour and solves problems. Always inspired by real needs and motivations.
  18. 18. Creative
  19. 19. Creative 19 Creativity is a thinking process & the ability to examine & link all the different aspects of a problem. It is learnable by anyone. Our Attitude: Be optimistic! No matter what obstacles exist - Design Thinking is a process that should be fun!
  20. 20. Start with „Why?“ Co-Creative
  21. 21. Co-Creative 21 Collaboration of different, interdisciplinary teams helps to unfold creative power and find new ideas. Build on the ideas of others! Users help create their own User Experience, to make the experience meaningful and relevant (Integrative Thinking)
  22. 22. Hands-On
  23. 23. Hands-On 23 A hands-on approach allows potential users to create learnability and thus become part of the solution. Prototyping means thinking with your hands. Experimental - Do! Don't talk!
  24. 24. Way of Working
  25. 25. Iteration • Understand • Create • Learn
  26. 26. Iteration 26 There is no linear path to success Through the loop of iterations to success • Understanding the problem • Develop tangible solutions • Learning from feedback
  27. 27. • Designers • Engineers • Managers • … Collaboration
  28. 28. Collaboration 28 Innovation requires a diverse composition of a team Collaboration of different, interdisciplinary teams helps to develop creative power and find new perspectives on a solution.
  29. 29. Error-culture • Fail early • Fail often • Psychological safety • …
  30. 30. Error Culture 30 Error culture: Embrace errors! Innovation is typically the result of a long series of failures. Those who are courageous may be rewarded with radical innovation. Companies should not punish failures, but inactivity.
  31. 31. Any questions?Workspace
  32. 32. Workspace 32 Collaboratively shared thoughts need the right space. A free and flexible working environment with variable rooms spontaneously adaptable. Walls and all other vertical surfaces are used freely.
  33. 33. The Process
  34. 34. Design Thinking Process Problem Solution
  35. 35. Design Thinking Process
  36. 36. 6 Phases 36 These phases are not always sequential; nor do they require design teams to approach them thus. Designers will find the stages often occur in parallel and see repeated use on an iterative basis. Consequently, designers should consider these not a “recipe”, but different modes that contribute to a service.
  37. 37. Thank You!