Switzerland in the mid 1860s Henri
nestle developed a milk based baby
food and soon began marketing. It
was the first product of nestle.
The founder of Nestle
The second owner of Nestle
In 1874 the Nestlé Company was purchased by
The company later on came up with new
products after the baby formulas like –
#. Condensed milk
and so it started speeding in market…
the second owner of
“Nestlé's aim is to meet the various needs of the consumer
everyday by marketing and selling foods of a consistently
“To become an inspiring growth partner that delivers creative,
branded food and beverages Solutions enabling operators to
innovate and delight our customers.”
“Maggi is a brand of instant
soups, stocks, bouillon cubes,
ketchups, sauces, seasonings
and instant noodles.”
Did you know
named after its
great inventor ?
Over a century ago, back in
1884, a genius called Julius
Maggi invented a powdered
pea and bean soup, to
provide nutritious, easy to
prepare food for busy
women who worked in
factories and didn’t have
time to prepare healthy
This new product really
improved the nutrition of
common people, and he
years later with the
invention of ready-to-use
The major advantages of
MAGGI, it merged with
NESTLE a well established
firm in the year 1980
Current market situation
Nestle magi noodles is the leading brand in
instant noodles segment in India with the market
share of 79.30% and estimated growth with
rupees 200 crores.
Maggi has regularly come up with new flavors and
now has launched cheesy Maggi.
Marketing opportunities and
Goa has a estimated population of 14,57,723
(14.52 lakhs) in 2012.
20 percent (2.91.544) of the Goa population has
a average monthly income of about Rs. 10.000.
If we are able to reach 2lakhs of people with an
average monthly consumption of 100 grams per
2.00.000 people X 100 grams = 2,00,00,000
To increase its market shares
Positioning ourselves as healthy fast
Launch new varieties in market
Leads in instant noodles
Stands second in healthy fast food
Current Market share of noodles is 90%
PRODUCT & PRICING
Maggi packets are available in
packs of 50gms for 5 Rs.
100gms for 10 Rs.
200gms for 20 Rs.
2 MIN NOODLES
LIFE STYLE OF URBAN