Good Food, Good Life
A short history
of
Nestle…
NESTLE
Nestlé
began
in
Vevey,
Switzerland in the mid 1860s Henri
nestle developed a milk based baby
food and soon began ma...
The second owner of Nestle
In 1874 the Nestlé Company was purchased by
Jules Monnerat.

The company later on came up with ...
VISION STATEMENT
“Nestlé's aim is to meet the various needs of the consumer
everyday by marketing and selling foods of a c...
SWOT Analysis
Strength
Market share
Low cost

Weaknesses
Export
Supply Chain
SWOT Analysis

Opportunity
Expansion
Product offering
Global Hub

Threats
Competition
Changing Consumer Trends
Internation...
NESTLE merged companies
1860 - 2013
NESTLE 1860

MAGGI [1980]
Ralston purina
[2002]

NESTLE 2013

Sam Pellegrino [1990]
Pi...
“Maggi is a brand of instant
soups, stocks, bouillon cubes,
ketchups, sauces, seasonings
and instant noodles.”
Did you know
® is
that MAGGI
named after its
great inventor ?
Over a century ago, back in
1884, a genius called Julius
Maggi invented a powdered
pea and bean soup, to
provide nutritiou...
This new product really
improved the nutrition of
common people, and he
followed
this
first
MAGGI®
product
two
years later...
The major advantages of
MAGGI, it merged with
NESTLE a well established
firm in the year 1980
NESTLE launches MAGGI…
POPULAR FEATURES
#TASTE
#PENETRATING
#PRICE
#PACKAGING
#2 Min NOODLE
#HEALTHY DIET FOOD
#EASY AVAILABILITY
AMBASSADORS
AND SO… HAVING A GREAT SUCCESS… NOW WE
ARE COMING WITH A NEW FLAVOURE MAGGI…

WELCOME TO THE NEW FLAVOUR
NESTLE LAUNCH’S NEW MAGGI
FLAVOUR
MAGGI CHEEESSSSSS….. FLAVOUR…
Current market situation
Nestle magi noodles is the leading brand in
instant noodles segment in India with the market
shar...
Marketing opportunities and
issues analysis
Goa has a estimated population of 14,57,723
(14.52 lakhs) in 2012.
20 percent ...
OBJECTIVES
To increase its market shares

Positioning ourselves as healthy fast
food

Launch new varieties in market
MARKETING STRATEGY
Teenagers
Youth
Children
Adult
Food lovers
POSITIONING
Leads in instant noodles

Stands second in healthy fast food

Current Market share of noodles is 90%
PRODUCT & PRICING
Maggi packets are available in
packs of 50gms for 5 Rs.
100gms for 10 Rs.
200gms for 20 Rs.
DISTRIBUTION
DISTRIBUTER
RETAILERS

RETAIL STORES/MALLS/
SUPERMARKETS
CONSUMER
STPD
Segmentation

Target

Position

Differentiation
STPD
SEGMENTATION

AGE

POSITION

ALL

CHEEZI FLAVOUR

2 MIN NOODLES

LIFE STYLE OF URBAN
AREA

GOAN FOLK

PACKAGING
GOA
CHEEZY MAGGI

PRODUCT

PROMOTION

ADVERTISEMENT

PLACE

PRICE

5 Rs. – 50gms
10 Rs. –
100gms
20Rs. – 200gms
Nestle
Nestle
Nestle
Nestle
Nestle
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Nestle

  1. 1. Good Food, Good Life
  2. 2. A short history of Nestle…
  3. 3. NESTLE Nestlé began in Vevey, Switzerland in the mid 1860s Henri nestle developed a milk based baby food and soon began marketing. It was the first product of nestle. Henri Nestle The founder of Nestle company
  4. 4. The second owner of Nestle In 1874 the Nestlé Company was purchased by Jules Monnerat. The company later on came up with new products after the baby formulas like – #. Condensed milk #. Cheese #. Chocolates and so it started speeding in market… Jules Monnerat the second owner of nestle
  5. 5. VISION STATEMENT “Nestlé's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality.” MISSION STATEMENT “To become an inspiring growth partner that delivers creative, branded food and beverages Solutions enabling operators to innovate and delight our customers.”
  6. 6. SWOT Analysis Strength Market share Low cost Weaknesses Export Supply Chain
  7. 7. SWOT Analysis Opportunity Expansion Product offering Global Hub Threats Competition Changing Consumer Trends International Market Standards
  8. 8. NESTLE merged companies 1860 - 2013 NESTLE 1860 MAGGI [1980] Ralston purina [2002] NESTLE 2013 Sam Pellegrino [1990] Pillers pet food.
  9. 9. “Maggi is a brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles.”
  10. 10. Did you know ® is that MAGGI named after its great inventor ?
  11. 11. Over a century ago, back in 1884, a genius called Julius Maggi invented a powdered pea and bean soup, to provide nutritious, easy to prepare food for busy women who worked in factories and didn’t have time to prepare healthy meals.
  12. 12. This new product really improved the nutrition of common people, and he followed this first MAGGI® product two years later with the invention of ready-to-use soups and liquid seasoning.
  13. 13. The major advantages of MAGGI, it merged with NESTLE a well established firm in the year 1980
  14. 14. NESTLE launches MAGGI…
  15. 15. POPULAR FEATURES #TASTE #PENETRATING #PRICE #PACKAGING #2 Min NOODLE #HEALTHY DIET FOOD #EASY AVAILABILITY
  16. 16. AMBASSADORS
  17. 17. AND SO… HAVING A GREAT SUCCESS… NOW WE ARE COMING WITH A NEW FLAVOURE MAGGI… WELCOME TO THE NEW FLAVOUR
  18. 18. NESTLE LAUNCH’S NEW MAGGI FLAVOUR
  19. 19. MAGGI CHEEESSSSSS….. FLAVOUR…
  20. 20. Current market situation Nestle magi noodles is the leading brand in instant noodles segment in India with the market share of 79.30% and estimated growth with rupees 200 crores. Maggi has regularly come up with new flavors and now has launched cheesy Maggi.
  21. 21. Marketing opportunities and issues analysis Goa has a estimated population of 14,57,723 (14.52 lakhs) in 2012. 20 percent (2.91.544) of the Goa population has a average monthly income of about Rs. 10.000. If we are able to reach 2lakhs of people with an average monthly consumption of 100 grams per month. 2.00.000 people X 100 grams = 2,00,00,000 grams 20,000kgs.
  22. 22. OBJECTIVES To increase its market shares Positioning ourselves as healthy fast food Launch new varieties in market
  23. 23. MARKETING STRATEGY Teenagers Youth Children Adult Food lovers
  24. 24. POSITIONING Leads in instant noodles Stands second in healthy fast food Current Market share of noodles is 90%
  25. 25. PRODUCT & PRICING Maggi packets are available in packs of 50gms for 5 Rs. 100gms for 10 Rs. 200gms for 20 Rs.
  26. 26. DISTRIBUTION DISTRIBUTER RETAILERS RETAIL STORES/MALLS/ SUPERMARKETS CONSUMER
  27. 27. STPD Segmentation Target Position Differentiation
  28. 28. STPD SEGMENTATION AGE POSITION ALL CHEEZI FLAVOUR 2 MIN NOODLES LIFE STYLE OF URBAN AREA GOAN FOLK PACKAGING
  29. 29. GOA CHEEZY MAGGI PRODUCT PROMOTION ADVERTISEMENT PLACE PRICE 5 Rs. – 50gms 10 Rs. – 100gms 20Rs. – 200gms

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