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SocialRank U.S. Airline Report - June 2017 (Twitter Audience Data)

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An industry report of the top 6 US Airlines on Twitter. This report shows macro data, as well as granular analytics of the airlines.

Published in: Travel
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SocialRank U.S. Airline Report - June 2017 (Twitter Audience Data)

  1. 1. June 2017 US Airline Industry Report Twitter Audience Data
  2. 2. Total Followers The total number of followers for each brand. 76,400 223,000 921,000 1,340,000 1,440,000 2,090,0002,120,000 US Airlines Industry Report - June 2017
  3. 3. 29,000 37,900 94,000 46,600 5,975 109,000 5,194 Following The total number of accounts each brand follows. US Airlines Industry Report - June 2017
  4. 4. 423,000426,000 1,670,000 811,000 163,000 449,000 20,100 Total Tweets Total number of posts made by each brand. US Airlines Industry Report - June 2017
  5. 5. Total Verified Followers The total number of verified followers for each brand. 7,749 7,065 6,113 5,300 5,162 1,574 548 US Airlines Industry Report - June 2017
  6. 6. Notable Verified Followers New York Yankees Ellie Goulding Lindsay Lohan MTV Women’s HealthSerena Williams Ariana GrandeCNN NBA Jimmy Fallon Barack Obama MicrosoftChelsea FC National Geographic John Legend Scott Kelly Guy FieriBoston Celtics Russell WilsonNew York Knicks US Airlines Industry Report - June 2017
  7. 7. 38.1% 444,571 28.8% 531,986 38.3% 480,086 41.9% 336,439 48.2% 94,001 19.9% 371,311 49.5% 76,364 Follower Activity % of followers that tweeted in the last 90 days. US Airlines Industry Report - June 2017
  8. 8. Followers with Over 5K Followers The total number of followers that have at least 5k followers. 1,833 19,641 5,108 14,945 24,520 21,252 17,908 US Airlines Industry Report - June 2017
  9. 9. 1% 33% 2% 7% 14% 30% 13% Unique Followers Followers that follow only one brand but not any of the others. US Airlines Industry Report - June 2017
  10. 10. Bio Keyword Insight: “Travel” Accounts with followers that have “travel” in bio. 45,250 43,439 47,862 31,724 11,462 39,688 3,900 US Airlines Industry Report - June 2017
  11. 11. Follower Location in Airline Hub State The percent of account following that is located where the airline is based out of. Miramar, FL - 11.7% Newark, NJ - 2.8% New York, NY - 9% Seattle, WA - 15.8% Dallas, TX - 8.7% Fort Worth, TX - 4.9% Atlanta, GA - 5.3% US Airlines Industry Report - June 2017
  12. 12. Industry-wide Data Overview: Total Followers: 8.9M Follower Location: only 65% are in the United States Verified Followers: 19.3K Overlapping (Total-Unique): 3.6M Unique Followers: 5.3M Most Popular Emoji US Airlines Industry Report - June 2017
  13. 13. 1%4%2% 60% 8% 7% 17% Industry: Tweeted “Dragged” + Airline Handle The total amount of followers that tweeted these two terms. US Airlines Industry Report - June 2017
  14. 14. Follower Quality* 13.5 26.2 89.6 92.8 109.2 128.4 130.2 *Quality = (Active + Verified (100) Followers Above 2K)/10000 Is our top-ranked airline in terms of follower quality US Airlines Industry Report - June 2017
  15. 15. Takeaways: • The ranking of airlines whose followers have “travel” in their bio directly correlates to the rankings of our quality equation • Although American Airlines has ≈ 650,000 less followers than Southwest and JetBlue, it has an overall higher quality audience • There are 3.8M accounts on Twitter that follow more than one of the top 6 U.S. Airlines • American Airlines tweets 4x more than JetBlue and Southwest • JetBlue and Southwest have the highest unique audience (i.e. have followers that don’t follow other airlines) US Airlines Industry Report - June 2017
  16. 16. For more information about SocialRank contact: business@socialrank.com US Airlines Industry Report - June 2017

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