FAILURE AS AN
It is not the strongest of the species that survives, nor
the most intelligent, but the one most responsive to
change. ― Charles Darwin
Since I was a child, I
always wanted to
Unfortunately, at the age
of 18, I failed to enter the
LUFTHANSA Training Programm…
Nevertheless, today, I hold a Private Pilot License PPL(A)
…and fly around with my friends and family in my spare-time…
Instead of aviation, I studied
And gained several international experiences
through Internships, Masters, Courses and
My first work experience was in international management
I gained expertise and experiences by lining up for another consulting firm throughout several years
A headhunter asked me to propose my CV to a
Spanish conglomerate and they hired me as their
Sales and Marketing Director
As a member of the executive committee, I was responsible for transversal sales
and marketing for three different business units: Real Estate, Insurance Broker and
In 2007, within a scratch of time, I was laid off as a consequence of
severe differences with my company’s management board about our
global sales strategy
I was thrown back into reality: “What a failure…and maybe…what an opportunity for me..!?!?”
A moment of extreme low
and personal doubts
ended with a profound
reflection about my
strengths and about the
activity I would have
liked to realize during the
I have always admired
people who were able
to create their own
business reality, implementing
new business models.
Almost since university, I felt an attraction for
helping companies in the process of achieving
their business goals.
Assisting them with my expertise and adding
value to their business models would have felt
like the right option.
What happened over the last decade
was a stony way of apprenticeship
and personal evolvement and
I decided to set up my own professional service firm and
defined a service portfolio to sell in international markets
As an entrepreneur you have
to navigate between risk and
consultancy, it takes time to
establish yourself as
somebody who is able to add
value to others.
During that process,
again, I’ve had millions of hopeless moments full of
resignation and doubts…but also others full of
gratitude, joy and satisfaction.
Be friendly and show
Be tangible and
Be transparent and
6 lessons about
professional services I
had the privilege to learn
throughout the past
decade, working with
clients from different
countries and various
markets and industries.
My professional services evolved over the
years, due to changing market conditions
and personal growth
01 Be constant and
01 Be constant and disciplined
Always be respectful and humble.
Focus on healthy nutrition and eat mostly plant based food.
Always make sure to have time for some physical activity and work outs.
Get up early and save some time for meditation or personal concentration.
02 Be core
Determine service packages for your market niche and stipulate different
methodologies of how providing them to clients.
Be very passionate about your core-field and adjust your services to your personal
evolution. Each process of personal growth should be reflected in your service portfolio.
Challenge and surround yourself with smart people with different backgrounds.
Be always updated in your field and live a process of constant natural research.
03 Be friendly and show proximity
Always be friendly,
transmit a positive attitude and
a balanced mindfulness. It will help to
generate trust and a pleasant atmosphere.
Be empathic with clients’ employees and stakeholders and involve them
in any bottom-up transformation process is a key factor to success.
04 Be digital
Use technological advances for work
and promotion, but always establish a
connection to the “classic” analog world
– otherwise it is difficult to retain your
clients’ attention and you risk loosing
acceptance and credibility.
Be able to guide your clients on
your digital journey and explain
the added value of
05 Be tangible and authentic
Speak your clients’ language by identifying what is important for them and
focus on developing it.
Define some tangible service packages which fits your expertise and are
easy to understand.
Guide your clients step by step on the way of discovering their needs –
too often they aren’t able to define them until it is written on a piece a paper.
06 Be transparent and expensive
Providing professional services always is a trust and confidence based activity – you have to
put yourself in play and demonstrate that you are able to deliver by adding tangible value to
your clients’ business activities. If you are able to satisfy the agreed goals, your clients will turn
into your best salesmen for your service portfolio.
Professional service firms with light structures, have to build up diversified client portfolios, not
depending their sources of income on one big client.
apcore is an
international firm with
projects all over Europe, but
formally based in Germany and Spain.
You can contact us at our offices in
Munich and Madrid, or via phone, email or
Our wide and versatile network of professionals adds
value to our clients’ portfolios across various markets
We at apcore are proud to be associated with
dedicated, highly skilled and gifted professionals from
numerous countries capable of working flexibly on
“The world as we have created it is a process of our thinking. It cannot be
changed without changing our thinking.” ― Albert Einstein
“It’s tough when markets change and your people within
the company don’t.” ― Harvard Business Review
D +49 171 93 00 528
ESP +34 619 110 400