Publisher Microsoft Developer Bungie (343 Industries (Post 2011)) Game Halo Merchandise, Anime, Books, Comics, DLCsMicrosoft is the publisher of the Halo series of games. It’ssubsidiary, Bungie, develops the game. In 2011 Bungieshifted development of the game to 343 Industries, acompany made solely for making the Halo games.
Merchandise/Marketing The Halo game also markets itself with merchandise, shirts and toys are readily available for the 2Halo nation” (The name of Halo fans). Even some third party companies advertise Halo, such as the Brickforge armour made for LEGO minifigures. Brickforge is a 3rd party, any money they make doesn’t go to Bungie/343 Industries. But it’s free marketing for them in a way.
Merchandise/MarketingFor most Halo games you get the usual trailers and such. Butafter Halo: Combat Evolved, Bungie started making books andcomics that tie-in to the game. Also, during and after Halo3, Bungie/343 Industries started making live-action trailers aswell to promote the game, this links the Halo franchise to themovies, and provides more entry points into Halo. One can reada book about Halo, or watch the Halo Anime, to get involvedwith Halo you don’t need to play the game.
Halo’s USP (Unique Selling Point) State of the art graphics- Halo is known for the best in game graphics, each game they create consistently has better graphics than the last, and usually better graphics than any other game out at the time. Multiplayer- Halo has some of the most revered multi- player, it can host up to 16 players in one game. Halo was the first game to host multi-player matchmaking on the Xbox. Though recently it’s in competition with Call Of Duty game over who has the most players. Game play- Halo’s game play is known to be one of the most action packed games you can buy. It offers campaign mode, with varying difficulties, multiplayer matches and it’s own unique game modes, such as Firefight (The player can team up with up to 4 people and fights constant waves of the covenant)
Halo’s entry points Halo WaypointShortly after the release of Halo 3, 343 Industries createdanother way to access the game, Halo Waypoint. The userdownloads this from Xbox marketplace for free, it displaysstats from all the Halo games he/she has played and hasvideos/comics/news about Halo displayed.This is the first game to offer a service like this, by being free itgains no money, but it advertises the game to players andmakes people who are already players more intrigued in thegame, they can find out news about DLCs or new Halo games.
Halo’s entry points Halo: LegendsIn 2009, an Anime for Halo was made, titled Halo:Legends. It was a series of small episodes to withHalo, all varying in style and tone.This links video-games to the film industry again, alsoreinforced by the fact that also in 2009 production fora Halo film was started, but ended soon afterbecause of budget problems.
Synergy in HaloYou can access Halo through a variety of entry points:GameBooksComicsToysAnimeWaypointPhone App