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2017 Human Capital Resource Management Creative and Marketing Salary Guide

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Knowledge-based firms know their people are their most valuable resource. Identifying and hiring talented employees is without question a competitive advantage.

In the hunt for talent, many firms struggle to find correct compensation levels for current employees and perspective hires.

Our goal with the salary guide is to provide companies the data needed to hire and retain top talent and candidates the salary information needed to make informed decisions.

Published in: Recruiting & HR
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2017 Human Capital Resource Management Creative and Marketing Salary Guide

  1. 1. 2017 Creative and Marketing Salary Guide Human Capital Resource Management
  2. 2. Knowledge-based firms know their people are their most valuable resource. Identifying and hiring talented employees is without question a competitive advantage. The goal of our salary guide is to provide companies the data needed to hire and retain top talent and to provide candidates the salary information needed to make informed decisions. The Human Capital Resource Management creative and marketing salary guide provides compensation ranges on 100+ positions within the creative and marketing fields. In the hunt for talent, many firms struggle to find correct compensation levels for current employees and perspective hires. The 2017 salary data in the guide is based on a variety of sources.  Indeed Salary Data  San Diego LinkedIn Job Data  BLS.gov  Full-time, contract, and contract-to-hire placements made by the HCRM CORP San Diego recruiting team In an economy driven by ideas and intellectual know-how, top companies recognize the importance of employing smart, highly talented people. HCRM CORP is your partner to help hire and retain the creative and marketing stars your team needs.
  3. 3. Advertising & Marketing • Account Coordinator • Account Director • Account Executive • Account Manager • Account Strategist • Account Supervisor • Business Development Director • Creative Director • Chief Marketing Officer • Brand Manager • Community Manager • Digital Marketing Manager • Digital Project Manager • Digital Strategist • Digital Traffic Manager • E-Commerce Marketing Manager • Event/Trade Show Coordinator • Marketing Analytics Specialist • Market Researcher • Marketing Director • Media Director • Media Planner • Mobile Marketing Manager • Vice President of Marketing • President • SEO/SEM Specialist • Social Media Manager • Social Media Specialist • Web Analytics Specialist
  4. 4. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 $160,000.00 Account Coordinator Account Director Account Executive Account Manager Account Planner Account Supervisor 2016 Low $42,750.00 $110,250.00 $59,625.00 $75,937.50 $50,625.00 $89,200.00 2016 High $63,000.00 $151,875.00 $83,250.00 $105,750.00 $78,750.00 $117,075.00 2017 Low $54,506.25 $140,568.75 $76,021.88 $96,820.31 $64,546.88 $113,730.00 2017 High $55,784.42 $143,865.09 $77,804.59 $99,090.75 $66,060.50 $116,396.97 Advertising and Marketing Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  5. 5. Advertising and marketing $- $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 $300,000.00 Business Development Manager Creative Director Chief Marketing Officer Brand Manager Community Manager Digital Marketing Manager Digital Project Manager 2016 Low $95,000.00 $105,000.00 $145,000.00 $65,000.00 $65,000.00 $85,000.00 $75,000.00 2016 High $155,000.00 $175,000.00 $251,000.00 $110,000.00 $84,740.00 $125,000.00 $120,500.00 2017 Low $121,125.00 $133,875.00 $184,875.00 $82,875.00 $82,875.00 $108,375.00 $95,625.00 2017 High $123,965.38 $137,014.37 $189,210.32 $84,818.42 $84,818.42 $110,916.39 $97,867.41 Advertising and Marketing Continued Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  6. 6. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 Digital Strategist Digital Traffic Manager E-Commerce Marketing Manager Event/Trade Show Coordinator Marketing Analystics Specialist Market Researcher 2016 Low $85,000.00 $60,000.00 $85,500.00 $45,300.00 $65,400.00 $45,000.00 2016 High $125,000.00 $87,643.00 $133,800.00 $65,000.00 $100,000.00 $85,000.00 2017 Low $108,375.00 $76,500.00 $109,012.50 $57,757.50 $83,385.00 $57,375.00 2017 High $110,916.39 $78,293.93 $111,568.84 $59,111.91 $85,340.38 $58,720.44 Advertising and Marketing Continued Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  7. 7. Advertising and marketing $- $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 $300,000.00 Media Buyer Marketing Director Media Director Media Planner Vice President of Marketing President 2016 Low $45,500.00 $90,000.00 $85,000.00 $62,347.00 $130,000.00 $150,000.00 2016 High $85,000.00 $135,000.00 $120,000.00 $88,320.00 $245,000.00 $275,000.00 2017 Low $46,751.25 $92,475.00 $87,337.50 $64,061.54 $133,575.00 $154,125.00 2017 High $86,955.00 $138,105.00 $122,760.00 $90,351.36 $250,635.00 $281,325.00 Advertising and Marketing Continued Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  8. 8. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 SEO/SEM Specialist Social Media Manager Social Media Specialist Web Analytics Specialist 2016 Low $55,000.00 $70,000.00 $55,000.00 $75,000.00 2016 High $70,000.00 $105,000.00 $84,400.00 $115,900.00 2017 Low $56,512.50 $71,925.00 $56,512.50 $77,062.50 2017 High $71,610.00 $107,415.00 $86,341.20 $118,565.70 Advertising and Marketing Continued Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  9. 9. Content Development & Management • Blogger • Content Manager • Content Marketing Manager • Content Strategist • Copywriter • eLearning Writer In today’s digital world, blog writing and content creation is necessary for companies. Today nearly 40% of companies use blogs for marketing purposes, and over 46% of people read blogs more than once a day. Regardless of the industry – whether you are running a bakeshop, law firm, or technology start- up – creating content should be a top goal in order to increase more inbound traffic to your website. • Proposal Writer • Web Content Writer
  10. 10. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 Blogger Content Manager Content Strategist Copywriter eLearning Writer Web Content Writer 2016 Low $45,000.00 $65,000.00 $75,800.00 $44,520.00 $70,000.00 $50,000.00 2016 High $73,400.00 $95,000.00 $105,650.00 $80,000.00 $102,540.00 $95,000.00 2017 Low $46,237.50 $66,787.50 $77,884.50 $45,744.30 $71,925.00 $51,375.00 2017 High $75,088.20 $97,185.00 $108,079.95 $81,840.00 $104,898.42 $97,185.00 Content Development & Management Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  11. 11. Design & Production • Art Director • Creative Director • Creative Services Manager • Graphic Designer • Illustrator • Infographic Designer Product design is more important than ever because customers are demanding greater product variety and are switching more quickly to products with state-of- the-art technology. The impacts of greater product variety and shorter product life cycles have a multiplicative effect on the number of new products and derivative products that need to be designed. • Package Designer • Production Coordinator • Production Manager • Traffic Coordinator • Traffic Manager • 3D Animator
  12. 12. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 $160,000.00 $180,000.00 Art Director Creative Director Graphic Designer Package Designer Production Coordinator Production Manager 2016 Low $65,400.00 $105,000.00 $40,000.00 $60,000.00 $45,500.00 $65,800.00 2016 High $110,500.00 $175,000.00 $90,000.00 $95,000.00 $65,500.00 $97,689.00 2017 Low $67,198.50 $107,887.50 $41,100.00 $61,650.00 $46,751.25 $67,609.50 2017 High $113,041.50 $179,025.00 $92,070.00 $97,185.00 $67,006.50 $99,935.85 Design & Production Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  13. 13. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 Studio Manager Traffic Coordinator Traffic Manager 3D Animator 2016 Low $65,450.00 $45,000.00 $58,900.00 $67,500.00 2016 High $108,700.00 $67,540.00 $87,630.00 $97,830.00 2017 Low $67,249.88 $46,237.50 $60,519.75 $69,356.25 2017 High $111,200.10 $69,093.42 $89,645.49 $100,080.09 Design & Production Continued Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  14. 14. Interactive Design & Development • Email Designer • Front-End Web Developer • HTML Developer • Information Architect • Interactive Producer • Mobile Developer • User Experience (UX) Designer • User Interface (UI) Developer • Video Editor • Web Designer Interactive design and development has grown into a realm of its own. Far from merely working with text and pictures, interactive developers and designers are now responsible for creating every element on the screen that a user might swipe, click, tap, or type.
  15. 15. Advertising and marketing $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 $160,000.00 Email Designer Front-End Web Developer HTML Developer Information Architect Mobile Developer User Experience (UX) Designer User Interface (UI) Developer Video Editor Web Designer 2016 Low $45,000.00 $50,000.00 $50,000.00 $85,000.00 $95,000.00 $50,000.00 $85,000.00 $55,000.00 $55,000.00 2016 High $83,450.00 $110,000.00 $95,000.00 $145,000.00 $150,000.00 $125,000.00 $125,000.00 $86,780.00 $124,780.00 2017 Low $46,237.50 $51,375.00 $51,375.00 $87,337.50 $97,612.50 $51,375.00 $87,337.50 $56,512.50 $56,512.50 2017 High $85,369.35 $112,530.00 $97,185.00 $148,335.00 $153,450.00 $127,875.00 $127,875.00 $88,775.94 $127,649.94 Interactive Design & Development Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  16. 16. Public Relations • PR Coordinator • Public Relations Director • Public Relations Manager • Public Relations Specialist • Vice President of Public Relations PR understands the media and through strategic media relations, delivers targeted press results. PR knows how to garner maximum mileage out of stories and raise visibility and build credibility through media coverage.
  17. 17. Advertising and marketing $- $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 PR Coordinator Public Relations Director Public Relations Manager Public Relations Specialist Vice President of PR 2016 Low $45,500.00 $105,460.00 $75,500.00 $65,500.00 $125,500.00 2016 High $64,670.00 $155,000.00 $109,870.00 $95,000.00 $210,500.00 2017 Low $46,751.25 $108,360.15 $77,576.25 $67,301.25 $128,951.25 2017 High $66,157.41 $158,565.00 $112,397.01 $97,185.00 $215,341.50 Interactive Design & Development Contact us at 619.798.6981 or www.hcrmcorp.com for all your staffing needs
  18. 18. © 2017 HCRM LLC. An Equal Opportunity Employer M/F/Disability/Vet. Human Capital Resource Management 1855 1st Ave, Suite 103 San Diego, CA 92101 Call Today 619.789.6981

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