1.
SCARCITY AND URGENCY
GENERALLY INCREASES CONVERSIONS

2.
RISK FREE OFFER
RISK REMOVAL = GENERALLY MORE SALES

3.
STRONG COPY &
VALUE PROP.

4.
STRONG SOCIAL PROOF
GENERALLY INCREASES CONVERSIONS

5.
CURATED PRODUCT SELECTION
GENERALLY INCREASES CONVERSIONS

6.
EDUCATING VISITORS
ABOUT BRAND UNIQUENESS

7.
BENEFITS OF BUYING FROM CASPER
EACH STATEMENT IS SUPPORTED BY SOCIAL PROOF

8.
EXIT INTENT POP-UP
NO VALUE GIVEN
UPFRONT
WEAK LEAD MAGNET
Room for testing

9.
PRODUCT IMAGES
that Show, don’t tell

10.
Converting fence-sitters
GENERALLY INCREASES CONVERSIONS

11.
TIMELY UPSELLING …
on the Product Page

12.
USER REVIEWS &
Social Proof

13.
CART UPSELLS

14.
AUTO-APPLIED
DISCOUNT

15.
Completion Meter
Generally lowers
abandonment

16.
Defeating last-minute
anxiety

17.
PAYMENT PLANS
GENERALLY INCREASES CONVERSIONS

18.
for more teardown goodness …
funnelteardowns.net

19.
Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv